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PUBLISHER: Euromonitor International | PRODUCT CODE: 1352219
PUBLISHER: Euromonitor International | PRODUCT CODE: 1352219
Consumer Health in the US
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PAGES: 129 Pages
DELIVERY TIME: 1-2 business days
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While 2022 was characterised by high inflation, persisting supply chain constraints, and the ongoing war in Ukraine, which brought price increases and volume declines across much of consumer health, it benefited from waning COVID-19 cases and the recommencement of normal social interactions. These factors together painted a mixed picture for consumer health in the US. 2023 has presented a similar story, in terms of a mixed performance. Moderating inflation, driven by multiple Federal Reserve int...
Euromonitor International's Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHUS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2018-2023
- Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 2 Research Sources
ANALGESICS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Varying performances within adult systemic analgesics
- New vaccine rollout to avoid another "tripledemic"
- Paediatric analgesics continues to post significant growth after a strong 2022
PROSPECTS AND OPPORTUNITIES
- Growth of topical analgesics/anaesthetic expected to exceed systemic analgesics
- Clean paediatric medicine: Insurgent brands to tackle big players
- Natural pain management on the rise in complement with OTC analgesics
CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2018-2023
- Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
- Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
- Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
- Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continued growth, driven by paediatric cough/cold remedies, and combination products
- Growth of private label and generics remains stable, as continuing inflationary price pressure leads to switching
- Decline for pharyngeal preparations indicates potential cannibalisation from medicated confectionery
PROSPECTS AND OPPORTUNITIES
- Longer allergy season expected over the forecast years
- Clean cough, cold and allergy portfolios from Genexa and KinderMed set to rise as the herbal/natural trend continues, especially in paediatric products
- Natural preventative immune care remedies and supplements to gain momentum
CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Natural digestive remedies and DTC digestive supplements have a rising online presence through social media and e-commerce
- Switch to alternatives and lack of innovation drive decline for proton pump inhibitors
- New entrant Wonderbelly shakes up antacids and enters national retail stores
PROSPECTS AND OPPORTUNITIES
- From beauty to health: Intersection with ingestible beauty rooted in internal balance, blurring categories and expanding innovation
- Consumers expected to experience more gut health issues, increasing potential for spending on digestive remedies
- Lifestyle changes to balance digestive wellness, with the rising popularity of fermented foods
CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- COVID-19 normalisation and persisting economic uncertainty paint a mixed picture for dermatologicals
- Antiparasitics rises due to recommencement of "normal" educational environment
- Skin care focus brings innovation across dermatologicals
PROSPECTS AND OPPORTUNITIES
- Strong interest in conditioners and treatments may extend to dermatologicals
- Destigmatising adult incontinence will act as a growth opportunity for players in nappy (diaper) rash treatments
- Research and partnerships move the bar on dermatologicals innovation
CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2018-2023
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
- Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Patch format lags behind in winning consumer interest
- Generational differences in smoking cessation habits
- Private label NRT smoking cessation aids return to growth
PROSPECTS AND OPPORTUNITIES
- Drivers of innovation likely to include product format and digitalisation
- Oral NRT smoking cessation aids and nicotine-free products expected to increase in popularity as e-cigarettes lose edge as a tobacco alternative
- Younger consumers consider NRT smoking cessation aids
CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sleep aids continues to witness value and volume declines amidst softening consumer demand
- Rise of "super supplements" with ingredient-driven sleep+ combination benefits hinders growth of sleep aids
- Labelling controversies and paediatric melatonin incidents halt growth of "natural" sleep aids and gummy products
PROSPECTS AND OPPORTUNITIES
- What will be the next spotlight ingredient after melatonin?
- Sleep tech and alternative delivery formats
- Utilising e-commerce and digitalisation to navigate an uncertain and diverging category
CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2018-2023
- Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
- Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Dry eye conditions continue to set the pace for eye care offerings
- Eye drop product recalls reinforce the importance of eye health education
- Allergy eye care benefits from increasing allergy season, and sparks multifunctional innovation
PROSPECTS AND OPPORTUNITIES
- Worsening climate conditions present opportunity for eye care players
- Sustainable formulations will be a key differentiator in terms of premiumisation
- Beauty positioning shows promise for standard eye care
CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2018-2023
- Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
- Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Maturity continues to limit growth in wound care
- Clean and natural ingredients being incorporated in wound care products
- Johnson & Johnson continues to lead wound care, offering a wide selection of quality products
PROSPECTS AND OPPORTUNITIES
- Innovation and new product development will be key to drive value growth
- Smart products are the future
- Positive outlook for sticking plasters/adhesive bandages
CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2018-2023
- Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
- Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
- Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- A more holistic approach to health bodes well for vitamins
- Innovation should help to sustain value growth
- Differentiated promotional strategies to boost growth
PROSPECTS AND OPPORTUNITIES
- Growing demand for private label ranges
- Shift from a generalised to a personalised approach to focus on targeted health concerns
- Vitamins to face increasing rivalry from functional wellness products
CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2018-2023
- Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
- Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
- Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
- Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
- Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Dietary supplements sees moderate, consistent growth, thanks to the ongoing health and wellness trend
- Brain and cognitive health products see strong performances and new brand launches
- Growing focus on women's health
PROSPECTS AND OPPORTUNITIES
- Products for beauty from within on the rise
- Positive outlook for plant-based, organic, and vegan products
- Multifunctionality set to gain further momentum
CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Weight management and wellbeing sees a boost to current value growth, while volumes decline due to headwinds
- Multibenefit protein products win, as consumers place greater value on "looking healthy"
- Developments in weight loss drugs pose an increasing threat to the performance of weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
- Personalised services and applications will help appeal to a variety of health-conscious consumers
- Complementing consumers' interest in clinical approaches to weight loss through continued plant-based demand
- Developments in weight loss supplements regulation will be a key factor in the coming years
CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Another strong year for sports nutrition, owing to an increased focus on health and fitness
- Popularity of creatine boosts growth for sports non-protein products
- Innovation is key to expanding the audience
PROSPECTS AND OPPORTUNITIES
- Personalisation set to gain momentum in sports nutrition
- Packaged food will offer stronger competition in the coming years
- Clean label, veganism and natural ingredients crucial to increase the customer base
CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rise of premium botanical blends across key consumer health categories
- Herbal/traditional dietary supplements sees an improved performance as consumers seek natural solutions to their health problems
- Berberine trends as a natural alternative to GLP-1 weight loss medications
PROSPECTS AND OPPORTUNITIES
- New herbal/traditional ingredients and formats are rapidly gaining popularity
- Efficacy and safety apprehensions might soften the growth of herbal/traditional products
- Capturing the minds and needs of younger consumers will be critical
CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Children's products undergo shifts in format preferences
- Retailers recover stock in paediatric cough/cold remedies, preparing for another potentially strong flu year
- Paediatric vitamins and dietary supplements on a positive track
PROSPECTS AND OPPORTUNITIES
- Paediatric clean medicine to see a rise over the forecast period
- Intricacies in approaches to paediatric weight management
- New launches of paediatric vitamins and dietary supplements to support growth
CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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