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PUBLISHER: Euromonitor International | PRODUCT CODE: 1400867
PUBLISHER: Euromonitor International | PRODUCT CODE: 1400867
Consumer Health in Germany
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PAGES: 112 Pages
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Consumer health in Germany was recording moderate current value growth in 2023. While OTC was performing better than vitamins and dietary supplements, it was being outperformed by categories such as sports nutrition and weight management and wellbeing.
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2018-2023
- Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 2 Research Sources
ANALGESICS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rising cases of cold and influenza drive growth
- "Give me a quick solution" to my pain
- Topical analgesics also in demand thanks to fitness enthusiasts and elderly consumers
PROSPECTS AND OPPORTUNITIES
- Stressful lifestyles and demographic trends to support future growth
- No changes expected in the competitive landscape of analgesics
- E-commerce sales likely to increase over the forecast period
CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2018-2023
- Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
- Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
- Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
- Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Cough and cold remedies to benefit from another flu season in 2023/2024
- Cough remedies and pharyngeal preparations in demand
- Procter & Gamble continues to lead cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
- Continued growth expected for cough, cold and allergy (hay fever) remedies
- Growth expected in antihistamines/allergy remedies (systemic) as the allergy season is expanding
- Paediatric cough, cold and allergy remedies with growth potential
CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Digestive remedies record stable growth
- E-commerce continues to gain share
- Dietary supplements is a competitor to digestive remedies
PROSPECTS AND OPPORTUNITIES
- Growth potential is likely to be limited in what is a saturated category
- Digestive disorders among the elderly may represent an opportunity
CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Dermatologicals continues to record positive current value growth
- Lice treatments back in demand post-pandemic
- Discretion important for sales of dermatologicals
PROSPECTS AND OPPORTUNITIES
- Positive current value growth expected for dermatologicals, with hair loss treatments remaining most dynamic over the forecast period
- Rising number of infections and climate change to drive sales of cold sore treatments
- Power ingredients will emerge
CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2018-2023
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
- Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Modest positive current value growth thanks to price increases
- Johnson & Johnson introduces "smart" Nicorette spray
- The non-smoking alliance is campaigning for smoking cessation
PROSPECTS AND OPPORTUNITIES
- Growth is likely to be curbed by e-cigarettes and heated tobacco products
- E-commerce likely to gain ground
CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Modest volume growth and falling current value sales for sleep aids as unit prices decline slightly
- STADA continues to lead sleep aids but ZzzQuil sees the most dynamic growth
PROSPECTS AND OPPORTUNITIES
- Competition from alternative products
- Nature of modern lifestyles still provides opportunities for sleep aids
CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2018-2023
- Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
- Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Eye care sales supported by consumers' digital activities
- Allergy eye care remains strong in 2023
PROSPECTS AND OPPORTUNITIES
- Positive outlook for eye care
- More hygienic solutions supported by pack sizes and formats
- Eye health supplements could shake up the OTC eye care category
CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2018-2023
- Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
- Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Wound care with stable demand
- Competitive landscape remains unchanged
- Polarisation continues to be seen
PROSPECTS AND OPPORTUNITIES
- Growing interest in sport-specific wound care
- Functionality set to remain a key focus of innovation and new product development
- Private label will continue to represent strong competition
CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2018-2023
- Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
- Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
- Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Stabilisation, but the demand for vitamins remains strong
- Vitamin-enriched food and beverages are representing competition
PROSPECTS AND OPPORTUNITIES
- Mindful purchasing habits to shape the category dynamics
- Personalisation expected to become a trend in vitamins
- Further development of private label expected
CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2018-2023
- Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
- Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
- Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
- Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
- Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Dietary supplements stabilises
- Energy-boosting supplements in demand
- Dietary supplements remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Dietary supplements expected to register stable growth over the forecast period
- E-commerce is expected to continue to develop and grow as a distribution channel
CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Weight management and wellbeing recording positive results
- Meal replacement the most dynamic category
PROSPECTS AND OPPORTUNITIES
- Promising outlook for weight management and wellbeing
- Convenience and personalisation to help drive the growth of weight management and wellbeing
CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Strong focus on health and wellness results in dynamic growth for sports nutrition
- Increasing interest in private label products
- Innovation and functionality are key
PROSPECTS AND OPPORTUNITIES
- Health and wellness trends to continue driving solid growth
- Personalisation will continue to be seen
- Plant-based products to increase the customer base
CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continued growth for herbal/traditional products
- Demand for cold, cough and allergy remedies remains stronger than for sleep aids
PROSPECTS AND OPPORTUNITIES
- Efficacy and naturalness will drive growth in herbal/traditional products
- New ingredients and formats to gain popularity
- Competitive landscape likely to remain fragmented
CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Paediatric cold, cough and allergy remedies records the strongest growth in 2023
- Paediatric vitamins and dietary supplements on a positive track
PROSPECTS AND OPPORTUNITIES
- Changing demographics could pose challenges
- Continued demand for paediatric dermatologicals
- Innovations and new product developments will help drive growth
CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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