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PUBLISHER: Euromonitor International | PRODUCT CODE: 1352220

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1352220

Consumer Health in Vietnam

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Current value sales of consumer health in Vietnam continue to record strong growth in line with the rising trend of health and wellness in the country. Post-pandemic, the majority of Vietnamese consumers are taking greater care of their health, and have a tendency to seek trusted OTC products to treat mild symptoms or common illnesses at an early stage before they worsen. They are also more willing to spend on vitamins and dietary supplements in line with preventive health trends, and weight man...

Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

ANALGESICS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for analgesics remains strong as flu cases increase
  • The fast expansion of chained pharmacies supports retail sales of analgesics
  • Higher level of physical activity in Vietnam boosts demand for topical analgesics/anaesthetic

PROSPECTS AND OPPORTUNITIES

  • Positive outlook for analgesics but maturity will encourage players to develop products offering differentiation
  • Ageing and professional demographics likely to drive future sales of analgesics but paediatric segment also offers further promise
  • Distribution via retail e-commerce likely to remain negligible despite rapid development of this channel in Vietnam

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2018-2023
  • Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Increase in cases of influenza drives strong growth of cough, cold and allergy (hay fever) remedies
  • Herbal/traditional cough, cold and allergy (hay fever) remedies continue to attract consumers' interest
  • Increase in air pollution supports demand for medicated confectionery

PROSPECTS AND OPPORTUNITIES

  • Further demand for cough, cold and allergy (hay fever) remedies set to be driven by climate change and air pollution
  • Rising competition from alternatives likely to hinder stronger potential growth
  • Spray format expected to gain stronger presence in category

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Digestive remedies continues to record strong performance in line with rising consumer awareness of importance of digestive health
  • Increasing activities outside of home contribute to strong growth of antacids
  • Sales of herbal/traditional digestive remedies continue to grow

PROSPECTS AND OPPORTUNITIES

  • Increasingly stressful lifestyles support future demand for digestive remedies
  • Probiotic supplements and probiotic yoghurt offer competition to category
  • Local players to increasingly focus on herbal/traditional remedies to differentiate from international competitors

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Positive performance in 2023 amid post-pandemic recovery and lifestyle changes
  • Haemorrhoid treatments records most dynamic growth in 2023 with potential for another strong performance over forecast period
  • Alternative solutions restrain stronger growth for medicated shampoos and vaginal antifungals

PROSPECTS AND OPPORTUNITIES

  • Dermatologicals set to perform well over forecast period, supported by lifestyle choices and air pollution
  • Advanced innovation in dermocosmetics could offer competition to antipruritics
  • International players to retain stronger competitive positions compared to local players

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN VIETNAM

2023 DEVELOPMENTS

  • NRT Smoking cessation aids remains unregulated niche

PROSPECTS AND OPPORTUNITIES

  • Limited prospects for significant sales

SLEEP AIDS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Further demand for sleep aids drive by elevated levels of stress and faster-paced lifestyles in 2023
  • Many Vietnamese consumers prefer herbal/traditional sleep aids due to perceptions of safety and fewer side effects
  • Limited product innovation from category players

PROSPECTS AND OPPORTUNITIES

  • Sleep aids expected to record stable performance over the forecast period
  • Greater incidence of sleep disorders will support future demand for sleep aids
  • Sleep aids likely to face challenges from alternative solutions

CATEGORY DATA

  • Table 35 Sales of Sleep Aids: Value 2018-2023
  • Table 36 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 38 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 39 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 40 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Stronger demand for allergy eye care driven by pollution in Vietnam
  • Increasing demand for standard eye care supported by greater exposure to digital devices
  • Rohto-Mentholatum Vietnam continues to dominate eye care

PROSPECTS AND OPPORTUNITIES

  • Positive performance for eye care expected over forecast period as lifestyle and environmental factors remain relevant in Vietnam
  • Potential opportunity to target children and teenagers
  • Competitive landscape likely to remain stable

CATEGORY DATA

  • Table 41 Sales of Eye Care by Category: Value 2018-2023
  • Table 42 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 44 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 45 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Wound care sees rising demand in line with health and wellness trend
  • Use of wound care in Vietnam remains limited to sticking plasters/adhesive bandages in 2023
  • Key players focus on expanding distribution to enhance their presence

PROSPECTS AND OPPORTUNITIES

  • Greater mobility outside of the home set to support growth of wound care
  • Local players unlikely to strongly compete with multinationals
  • Retail e-commerce is set to retain negligible share in wound care distribution

CATEGORY DATA

  • Table 47 Sales of Wound Care by Category: Value 2018-2023
  • Table 48 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 50 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 51 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Vitamins continues to record stable performance in 2023 in line rising health and wellness trend
  • Vitamin E is most dynamic performer in 2023 as consumers adopt "beauty from within" approach
  • Key players increasingly leverage social media platforms to strengthen brand awareness

PROSPECTS AND OPPORTUNITIES

  • Positive outlook supported by preventive health trend in Vietnam
  • Paediatric vitamins creates opportunities for further penetration
  • Rapid development of chained pharmacies set to support future growth of vitamins

CATEGORY DATA

  • Table 53 Sales of Vitamins by Category: Value 2018-2023
  • Table 54 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 55 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 56 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 57 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 58 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Dietary supplements continues to record solid performance in 2023
  • Product innovation with a rising focus on diabetes
  • Non-store channels gradually gain share from store-based options

PROSPECTS AND OPPORTUNITIES

  • Rising consumer awareness of health and wellness to support future growth of dietary supplements
  • Potential market for mental wellbeing dietary supplements
  • Many Vietnamese consumers will continue to prefer herbal/traditional products

CATEGORY DATA

  • Table 60 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 61 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 62 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 63 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 64 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 65 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for weight management and wellbeing continues to rise as body image increasingly important to local consumers
  • Slimming teas remains most dynamic performer in 2023
  • Natural ingredients continue to attract local consumers' interest

PROSPECTS AND OPPORTUNITIES

  • Further demand over forecast period as consumers search for convenient options to control weight
  • Direct selling expected to lead product innovation
  • Chained pharmacies to help support healthy growth of weight management and wellbeing

CATEGORY DATA

  • Table 67 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Increasing demand for sports nutrition in line with greater participation in exercise
  • Sports nutrition remains small category in local consumer health industry
  • Lower presence of local players in sports nutrition

PROSPECTS AND OPPORTUNITIES

  • Increase in physical activity in Vietnam to support further demand for sports nutrition
  • Sports nutrition set to expand with increasingly sophisticated products
  • Non store-based channels expected to dominate distribution of sports nutrition

CATEGORY DATA

  • Table 73 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 74 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 75 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 76 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 77 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Strong performance in 2023 in line with local preference for herbal/traditional products
  • Herbal/traditional cough, cold, and allergy (hay fever) remedies records most dynamic value growth
  • Increase in television advertising by category players

PROSPECTS AND OPPORTUNITIES

  • Local trust in traditional medicine to drive future category sales
  • Increasing prevalence of colds and flu projected to benefit herbal/traditional cough, cold and allergy (hay fever) remedies
  • Stable demand for herbal/traditional dietary supplements as part of preventive health

CATEGORY DATA

  • Table 79 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Paediatric consumer health continues to record strong performance
  • Increasing cases of flu boost demand for paediatric cough/cold remedies
  • Online platforms invest in greater engagement to boost sales of paediatric consumer health

PROSPECTS AND OPPORTUNITIES

  • Positive outlook for paediatric consumer health despite lower birth rate
  • Greater time outside and at school will boost demand for paediatric cough/cold remedies
  • Rising consumer interest in paediatric vitamins and dietary supplements

CATEGORY DATA

  • Table 85 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 87 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 88 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 89 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 90 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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