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Market Research Report

Beauty and Personal Care in the Philippines

Published by Euromonitor International Product code 126632
Published Content info 150 Pages
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Beauty and Personal Care in the Philippines
Published: July 1, 2020 Content info: 150 Pages
Description

The response to COVID-19 in the Philippines is set to have a polarising effect on demand for certain beauty and personal care categories in 2020, With the country in early lockdown, many consumers displayed panic buying behaviour for products that they deemed essential including baby and child-specific products, and bath and shower products such as body wash/shower gel, liquid soap (including antibacterial hand sanitisers) and bar soap, due to the preventative health trend and increasing awarene...

Euromonitor International's‘Beauty and Personal Care in Philippines report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTPH

Table of Contents

Euromonitor International

July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Rising disposable incomes and increasing awareness of health and beauty routines to improve appearance support value sales growth in 2019

Increasingly fragmented competitive landscape in 2019 led by multinationals

Positive performance predicted for beauty and personal care over the forecast period, with demand for most categories set to improve from 2021

CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass brands continue to dominate beauty and personal care in 2019, but higher value growth is driven by increasing demand for more advanced formulations

Lowest value share for mass brands within fragrances although latter still offer entry-level products for younger consumers due to more accessible price points

Major multinationals retain lead of mass beauty and personal care in 2019 due to wide product portfolios and consistent innovation

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Healthy growth for premium segment, but dominant mass products offer competition due to increasing development of advanced formulations combined with affordability

Affluent local parents continue to invest in children, resulting in highest growth for premium baby and child-specific products in 2019

Estee Lauder strengthens leadership of highly fragmented competitive landscape in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Gradual decline in birth rate and maturity for some baby and child-specific products leads to flat volume growth in 2019

Parents increasingly willing to spend more on their children's wellbeing, particularly for products offering specific qualities, driving higher value growth in 2019

Johnson & Johnson retains overall dominance in 2019, despite loss of share in some categories due to media reported quality problems

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Largest category of bar soap driven by price increases as players continue to add value through innovation and use of natural ingredients

Body wash/shower gel strongest performer in volume terms, offering alternative option to number of categories

Procter & Gamble retains overall leadership in 2019 due to presence in bar soap but loses ground to local player Cosmetique Asia Corp

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Colour cosmetics continues to record strong performance in 2019, with particular focus on lip products driving demand

Young Filipinos appreciate new colour cosmetics trends, highly influenced by celebrity culture and social media

Direct sellers dominate colour cosmetics in 2019, but second-ranked L'Oreal gains share through mass brand Maybelline

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants continues to expand consumer reach amongst lower-income consumers, while sprays remains most popular format

Deodorants that offer specific benefits help to drive higher value growth in 2019

Unilever retains leadership of deodorants in 2019 but comes under increasing pressure from smaller players gaining value share

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair removers/bleaches faces increasing competition from beauty salons and natural alternatives

Stagnation for smaller format of women's razors and blades despite affordability

Major multinationals dominate respective depilatories categories due to lack of innovation from competition

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass fragrances remains dominant in 2019 and offers an entry point to younger consumers

Premium fragrances records strongest performance in 2019, driven by increasing disposable incomes and aspirational trend

Direct selling players continue to lead fragrances in 2019 due to strong presence in the mass segment

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Players continue to add value to hair care in 2019 with increasing use of natural organic ingredients and targeting more specific concerns amongst local consumers

Waning interest for several areas of hair care although males continue to drive demand for 2-in-1 products

Highly consolidated competitive landscape with Unilever strengthening leadership in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Male consumers increasingly trading up to higher quality products, supported by rising disposable incomes and general interest in appearance

Men's shaving records strong overall performance in 2019 with men's post-shave offering competition to men's skin care

Multinationals offer wide product portfolios, but Procter & Gamble continues to gain share from leader Unilever

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 91 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing interest in toothpaste that offers total care, adding value to the category, while niche of electric toothbrushes records impressive demand due to unit price decline

Rising disposable incomes supports strong performances for smaller categories, as consumers increasingly focus on following strict oral care regimes

Multinationals continue to dominate oral care in 2019 but smaller brands gain further ground

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing interest in premium skin care helps to drive stronger value growth in 2019

Facial care continues to dominate value sales, and is increasingly influenced by K-beauty trend

Unilever retains leadership of fragmented competitive landscape in 2019 but comes under increasing pressure from smaller dynamic brands

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 113 Sales of Skin Care by Category: Value 2014-2019
  • Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing awareness of sun damage continues to drive stronger demand for sun care in 2019, while more advanced formulations support higher value growth

Skin whitening properties support demand for mass sun protection in 2019, while aftersun's stronger potential is restricted by popularity of general purpose body care

Beiersdorf strengthens overall leadership of sun care in 2019, while brands offering higher specific value record dynamic performances

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 128 Sales of Sun Care by Category: Value 2014-2019
  • Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
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