Consumer Health in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches
• Summary 1 OTC: Switches 2023-2024

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources

ANALGESICS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth of analgesics continues in 2024, albeit at a slower rate
• Rise of combination products driven by demand for efficacy
• Topical analgesics boosted by "summer of sport"

PROSPECTS AND OPPORTUNITIES

• Strain on NHS creates further growth potential for analgesics
• Private label pain relief performs well during cost-of-living crisis
• Chickenpox vaccine may impact paediatric analgesics over forecast period

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multiproduct hay fever routines drive category growth
• Changes to codeine linctus regulation boost cough remedies
• Slowing growth for cough and cold treatments among younger consumers

PROSPECTS AND OPPORTUNITIES

• E-commerce is gaining popularity due to product shortages
• FDA study shows oral phenylephrine to be ineffective
• Natural hay fever treatments to grow over the forecast period

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues due to rising awareness and advertising
• Specialised diets pose threat to category's value
• Proton pump inhibitors lose growth momentum due to negative publicity

PROSPECTS AND OPPORTUNITIES

• Education and openness to push natural solutions among younger consumers
• Gut microbiome to gain momentum in marketing and communications
• At-home testing to be the next frontier for digestive health

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hair loss treatments remains dynamic performer due to greater understanding and awareness
• Scabies outbreak boosts growth of antipruritics
• E-commerce removes unease for consumers purchasing dermatologicals

PROSPECTS AND OPPORTUNITIES

• Expanding the target audience of hair loss treatments
• Competition from beauty and personal care
• Technology has potential to aid diagnosis of skin conditions

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• NRT smoking cessation aids maintain value growth despite waning demand
• Smoking slowly losing popularity as consumers prioritise health and budgets
• Vaping remains popular among younger consumers

PROSPECTS AND OPPORTUNITIES

• Potential for proposed single use vape ban to be upheld over forecast period
• Smoking ban for those born after 2009 is in effect in the UK
• Competition from cessation pills following regulation change

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Prolonged exposure to digital screens increases demand for eye care
• Allergy eye care continues to thrive due to impact of climate change
• Budgetary constraints support eye care demand due to high costs of eyewear

PROSPECTS AND OPPORTUNITIES

• NHS shortages to maintain demand for OTC eye care in the UK
• Private label to gain popularity through specific positioning
• Use of eye care to continue growing over the forecast period

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care experiences low growth due to minimal innovation
• Consumers choose multifunctional products rather than specialised wound care
• Hydrocolloid plasters gain popularity outside of blister treatment

PROSPECTS AND OPPORTUNITIES

• Minimal growth expected over the forecast period
• Consumers look to keep injuries open to treat, with only minimal concern for infection
• "Summer of sport" represents an opportunity for growth in the short term

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Despite further declines, demand for vitamins remains above pre-pandemic levels
• Phizz demonstrates innovation in lacklustre multivitamins space
• Gummy format continues to gain traction

PROSPECTS AND OPPORTUNITIES

• Stable demand for vitamins over the forecast period
• Opportunity for private label amid competition from combination dietary supplements
• Competition with health and wellness foods expected to continue

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth slows as unit price increases soften
• Women's health brands continue to gain traction
• Consumer preference for dietary supplements over vitamins remains

PROSPECTS AND OPPORTUNITIES

• Promotion of self-care expected to support growth over the forecast period
• Competition from functional/fortified food and drink to intensify
• E-commerce to remain key distribution channel amid growing focus on TikTok

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Meal replacement drives overall growth of weight management and wellbeing
• Huel Ltd maintains its leadership despite regulatory challenges
• Increasing demand for products that blend wellness and weight management

PROSPECTS AND OPPORTUNITIES

• Steady increase in demand for weight management due to rising rates of obesity
• New business opportunity with the approval of GLP-1 drugs
• Competition to further intensify with mergers and acquisitions

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition continues to record solid performance in 2024
• Sports protein powder drives category growth
• Increase in marketing campaigns to attract new customers

PROSPECTS AND OPPORTUNITIES

• Ongoing retail development to benefit sports nutrition over forecast period
• Competition to intensify as players enhance their brand portfolios
• Food regulations to shape new product development strategies

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal/traditional dietary supplements remain popular in the UK
• Herbal/traditional topical analgesics benefits from multiple treatment solutions
• Herbal/traditional brands gain popularity across categories due to heritage

PROSPECTS AND OPPORTUNITIES

• Further growth to be boosted by sustainability interest
• Herbal/traditional topical analgesics to maintain high growth over forecast period
• E-commerce to play a significant role as distribution channel

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Weaker cold and flu season slows growth of paediatric consumer health
• Parents take holistic view of health, considering lifestyles rather than OTC treatments
• Sales of paediatric vitamins and dietary supplements continue to wane post-pandemic

PROSPECTS AND OPPORTUNITIES

• Kenvue takes family-focused approach to disrupt paediatric monopoly
• Paediatric vitamins and dietary supplements set to regain momentum
• Proposed chickenpox vaccine could impact analgesics over forecast period

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

SLEEP AIDS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Elevated demand for sleep aids driven by consumers' rising stress levels
• Herbal/traditional sleep aids under threat from potential side effects
• Use of sleep aids gaining popularity among younger consumers

PROSPECTS AND OPPORTUNITIES

• Wearable technology to cannibalise sleep aid sales
• Holistic health becomes more important to consumers rather than sleep alone
• E-commerce to become significant channel for more extreme insomnia cases

CATEGORY DATA

• Table 94 Sales of Sleep Aids: Value 2019-2024
• Table 95 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 97 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 98 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 99 Forecast Sales of Sleep Aids: % Value Growth 2024-2029