Consumer Health in Japan

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Systemic analgesics sees a continued value growth trend due to persistent infections
• New products emerge in adult acetaminophen, in which OTC medication choices were limited
• Growth trend in topical analgesics/anaesthetic continues, supported by domestic and inbound demand

PROSPECTS AND OPPORTUNITIES

• Diverse factors set to drive growth in analgesics
• Stocking of topical analgesics/anaesthetic to ensure disaster preparedness
• Encouraging a move to OTC medications as a fiscal measure

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales maintain slow growth, due to high infection rate but low pollen count
• Price adjustments for OTC medicines
• Overdose becomes a social issue

PROSPECTS AND OPPORTUNITIES

• Continued stability ahead
• From seasonal hay fever prevention to year-round allergy prevention
• Self-medication as a growth driver

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Digestive remedies maintains its growth trend, continuing its rebound from the pandemic
• Price revision for the leading player in diarrhoeal remedies
• Motion sickness remedies sees family-oriented promotions

PROSPECTS AND OPPORTUNITIES

• Various factors expected to drive a slowdown in growth
• Increase in retailers' private label lines and channels set to intensify the competition
• Potential for new cases of motion sickness from emerging technologies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales see negligible growth overall, with variations across categories
• "Strong" steroids enter the OTC space
• Expansion of the femcare concept

PROSPECTS AND OPPORTUNITIES

• Upcoming positive and negative factors for dermatologicals
• Active development of dermatologicals by private label
• Marketing strategies for products which are embarrassing to buy in-store

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slow and steady decline is maintained in 2024
• Switch to heated tobacco impacts NRT smoking cessation aids
• Corporate incentives to quit smoking

PROSPECTS AND OPPORTUNITIES

• Prospect of tobacco tax increase could provide a short-term boost
• Municipal actions to limit smoking may impact sales
• Diversification from cigarettes creates a mixed picture

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Many sleep-deprived consumers in Japan are not turning to sleep aids
• The potential for enlightenment about the importance of sleep
• Safety over efficacy can help reassure consumers

PROSPECTS AND OPPORTUNITIES

• Value stagnation expected in the forecast period
• Promoting sleep as a positive lifestyle change in brand campaigns
• From competitors to collaborators

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care struggles to achieve growth in 2024 due to low pollen symptoms
• Targeting all generations, one by one
• Growth of all-in-one products

PROSPECTS AND OPPORTUNITIES

• Increase in eye problems, and alternative solutions
• Change of class will lead to distribution changes
• A move towards new forms of differentiation

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stability in wound care in value terms
• Momentum for hydrocolloid wound care products
• Strong impact of a simple but new idea

PROSPECTS AND OPPORTUNITIES

• Wound care expected to face diverse demands
• Family-oriented and disaster prevention awareness-raising activities
• Differentiation through anime collaborations and unique designs

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Liposomal vitamin C gains popularity
• Tonics recovers, but struggles to compete with energy drinks
• Seasonality of vitamin C, which is more popular in the summer

PROSPECTS AND OPPORTUNITIES

• Vitamins expected to maintain a strong performance
• How changes in vitamin standards and research findings could affect future demand
• Competition with other categories

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements sees positive and negative movements
• Impact of "benikoji issue"
• Kirin acquires Fancl to expand its areas of business

PROSPECTS AND OPPORTUNITIES

• Using dietary supplements to prevent illness and maintain health will attract attention
• The rise of femtech
• The expansion of private label

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales decline due to the impact of the red yeast rice issue
• Shift from dieting to emphasising overall health and nutrition
• The trend of promoting nutritional balance over dieting

PROSPECTS AND OPPORTUNITIES

• A return to growth in the forecast period, with a focus on preventive care
• Diversification of "health"
• Targeting different consumer groups in supplement nutrition drinks

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The growth of sports protein products continues
• Sports protein products takes in health trends
• Promotion using athletes and personalities

PROSPECTS AND OPPORTUNITIES

• Fusion of sports nutrition and complete nutrition concepts
• Approaching the older consumer group
• Protein likely to increasingly be chosen over alcohol

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The end of the pandemic impacts sales of herbal/traditional products
• Utilising Kampo to reach a new customer base
• Business opportunities in PFC balance

PROSPECTS AND OPPORTUNITIES

• Capturing the wellness trend
• Strengthening communication to attract consumers
• A more holistic approach could attract a wider audience

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN JAPAN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Outbreaks of common colds, influenza, and COVID-19 support sales
• Protein for children increasingly valued
• Dietary supplements for families

PROSPECTS AND OPPORTUNITIES

• The impact of the low birth rate in Japan
• Solutions to "modern malnutrition"
• The continued development of paediatric medicines due to government intervention

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029