PUBLISHER: Euromonitor International | PRODUCT CODE: 1562043
PUBLISHER: Euromonitor International | PRODUCT CODE: 1562043
Herbal/Traditional Products in Italy
Herbal/traditional products is set to see modest current value growth in Italy in 2024. The market for herbal/traditional dietary supplements is undergoing a phase of normalisation. After the strong growth recorded during the COVID-19 crisis, when consumers turned to these products in search of alternatives to visiting doctors, who were difficult to access due to the pandemic, a slowdown in growth rates can be observed. This phenomenon is partly due to the wearing off of the COVID-19 effect, whi...
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Herbal/traditional dietary supplements category navigates accessible healthcare and cost-conscious consumers in the post-COVID-19 period
- Herbal/traditional products sees fluctuations in stress-related products, while cognitive support soars
- Fragmented competitive landscape as consumers show trust in small, family-run businesses
PROSPECTS AND OPPORTUNITIES
- Natural trend set to see further development as Italian consumers seek herbal options across multiple segments
- Pharmaceutical companies increasingly leveraging herbal lines to compete in expanding wellness market
- Economic downturn could create landscape for growth as consumers seek budget-friendly natural solutions.
CATEGORY DATA
- Table 1 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
