Consumer Health in Hong Kong, China

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of analgesics remain resilient in Hong Kong
• Topical analgesics/anaesthetic records further dynamic growth from low sales base
• Health and beauty specialists remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

• Analgesics may face competition from TCM formulations and vitamins and dietary supplements
• Demand for NSAIDs set to slow due to rising awareness of potential side effects
• Short-term challenges of alternatives purchased in neighbouring countries

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continuous influenza waves support sales of cough, cold and allergy (hay fever) remedies
• Rising popularity of herbal sprays for oral and nasal discomfort
• Symptom signage increases at health and beauty specialists

PROSPECTS AND OPPORTUNITIES

• Growing popularity of natural solutions to address cough and cold symptoms
• Vitamins and dietary supplements emerges as competition due to preventive healthcare trend
• Tourist recovery to help push demand for cough, cold and allergy (hay fever) remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Digestive health issues continue to aid category growth
• Multifunctionality remains a key driver
• Probiotics emerge as competition to digestive remedies

PROSPECTS AND OPPORTUNITIES

• Health behaviours with travel and post-pandemic lifestyles
• Demand for herbal/traditional options set to grow
• Incorporation of probiotics within digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Japanese imports set to intensify competition for leading brands
• Technological advancements help drive development of dermatologicals
• Distribution changes and balancing the need for advice with convenience

PROSPECTS AND OPPORTUNITIES

• Consumers take increasingly holistic approach to hair and scalp health
• Herbal/traditional formulations to potentially hinder growth
• Challenges to local spending behaviour in the short term

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Government-led initiatives contribute to smoking overall decline
• Dominance of two global brands within NRT smoking cessation aids
• Primary distribution channels unlikely to change

PROSPECTS AND OPPORTUNITIES

• Government taxation increases set to dampen future demand
• Category leaders unlikely to shift as demand declines

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Timed released of melatonin helps support growth of sleep aids
• Demand for sleep aids increases as delivery formats diversify
• Herbal/traditional options pose competition to melatonin-based offerings

PROSPECTS AND OPPORTUNITIES

• Abundant growth opportunities for sleep aids in Hong Kong
• Lack of research on melatonin may see consumers seek alternative remedies
• Sleep programmes and therapy set to aid severe symptoms

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Long wait times force consumers to search for OTC products to support visual function
• Product development by leading player helps drive growth
• Wide availability of eye health supplements offers competition

PROSPECTS AND OPPORTUNITIES

• Paediatric eye care set to generate growth through segmentation
• Eye wash format to gain popularity as consumer awareness of eye health rises

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Technological advancements define quality for wound care
• Wound care's recovery supported by targeted needs
• Consumer acceptance of private label offerings

PROSPECTS AND OPPORTUNITIES

• Impulse purchases to drive further growth of wound care
• Active lifestyles to increase growth of wound care
• Increasing competition for leading brands from Japanese technology

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumer behaviour shifts to vitamin B with expanding formats to drive growth
• Consumer awareness of combined supplements for targeted benefits
• Health and beauty specialists remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

• Time-release vitamins set to see demand
• Private label set to capitalise on vitamin demand
• Ageing population to support future demand for vitamin D

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Development of probiotics beyond immunity and digestive health concerns
• Ageing population increases demand for supplements supporting cognitive function
• Liver health gaining traction as social events resume

PROSPECTS AND OPPORTUNITIES

• Marine-derived omega fatty acids offer additional benefits
• Japanese brand perception and technology to support growth of dietary supplements
• Men's health supplements expand through herbal formulations

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Weight loss through natural and sufficient eating behaviour
• Japanese options drive additional growth for weight management
• Nu Skin launches new series of weight management products

PROSPECTS AND OPPORTUNITIES

• More consumers focus on fasting methods and healthier diets to achieve weight loss
• Probiotics set to pose competition to weight loss supplements
• Demand for weight management to rise as various formats promote convenience and accessibility

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition in Hong Kong supported by ongoing fitness trends
• Continued growth of sports nutrition through increasing accessibility
• Protein powder flavours offer additional choice for localised palates

PROSPECTS AND OPPORTUNITIES

• Sports nutrition is predicted to record continuous growth
• Functional drinks to drive new product innovation
• Plant-based proteins set to see greater demand

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Local demand fuels sales growth of TCM options
• Influenza as a catalyst to drive sales of herbal/traditional products
• Lingzhi sees strong demand as competition to NMN supplements

PROSPECTS AND OPPORTUNITIES

• Hong Kong's advantages in terms of promoting herbal/traditional products
• Continuation of targeted products for ageing population
• Younger generations may require scientific support for traditional remedies

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Nasal sprays support growth of paediatric cough, cold and allergy remedies
• Liquid and jelly formats support paediatric vitamins and dietary supplements
• Supplements targeting eye and cognitive development move away from Western formulations

PROSPECTS AND OPPORTUNITIES

• Specialised nutrition for paediatric healthcare to drive forecast period growth
• Plant-based herbal ingredients may offer natural and gentler remedies
• Health and personal care stores to remain dominant distribution channel

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029