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PUBLISHER: Euromonitor International | PRODUCT CODE: 1752130
PUBLISHER: Euromonitor International | PRODUCT CODE: 1752130
Alcoholic Drinks in Malaysia
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Alcoholic drinks in Malaysia recorded moderate volume growth in 2024, supported by a thriving tourism sector and regular festivities and celebrations which are popular drinking occasions. Although alcohol is legal in Malaysia almost two-thirds of the country's inhabitants are Muslim, and thus foreign visitors form a key consumer base for alcoholic drinks in the country. In addition, the growing population of non-Muslim consumers nearing the legal drinking age is presenting new opportunities for...
Euromonitor International's Alcoholic Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
- Outlook
MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BEER IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising disposable incomes and tourist rebound drives growth in beer
- Marketing campaigns often focus on bringing together music lovers and beer drinkers, with free sampling as the core strategy
- On-trade settings are popular for beer consumption, while hypermarkets lead the off-trade channel due to their price advantage
PROSPECTS AND OPPORTUNITIES
- Economy and mid-priced lager to experience positive growth as premium lager loses traction
- Craft beer accelerates the premiumisation trend
- Low and non-alcoholic beer expected to see high growth from low base
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
CATEGORY DATA
- Table 13 Sales of Beer by Category: Total Volume 2019-2024
- Table 14 Sales of Beer by Category: Total Value 2019-2024
- Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 21 Sales of Beer by Craft vs Standard 2019-2024
- Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Static volume growth observed due to threat of substitues and lifestyle changes
- Australian wine is increasingly popular due to strong publicity, promotions and wide availability
- Retail channel exhibits dominance in the wine sector
PROSPECTS AND OPPORTUNITIES
- Cocktail culture to fuel growth of fortified wine and vermouth
- Wine subscription and loyalty programmes anticipated to boost recurring wine sales and consumer engagement
- Zero-alcohol wine poised for growth amid health and wellness trends
CATEGORY DATA
- Table 29 Sales of Wine by Category: Total Volume 2019-2024
- Table 30 Sales of Wine by Category: Total Value 2019-2024
- Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 38 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Heightened focus on responsible drinking dampens spirits
- International players hold strong position in spirits category
- Small local grocers are preferred for quick purchases, while hypermarkets are commonly visited for purchasing spirits intended as gifts
PROSPECTS AND OPPORTUNITIES
- Whiskies are poised to support spirits through cocktail culture and premiumisation
- Immersive and experiential marketing will remain key strategy to drive consumer engagement and build emotional brand connections
- Cocktail culture in Malaysia is expected to drive future growth of spirits
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
CATEGORY DATA
- Table 60 Sales of Spirits by Category: Total Volume 2019-2024
- Table 61 Sales of Spirits by Category: Total Value 2019-2024
- Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cider/perry loses appeal among Millenials and Gen Z
- Key players capitalise on brand reputations and ongoing marketing efforts to boost volume share
- Off-trade channel remains popular for cider/perry consumption
PROSPECTS AND OPPORTUNITIES
- Non-alcoholic cider is poised to experience strong growth
- Immersive pop-ups and strategic collaborations to fuel cider/perry category growth
- Influencer marketing drives greater consumer awareness in the cider category
CATEGORY DATA
- Table 81 Sales of Cider/Perry: Total Volume 2019-2024
- Table 82 Sales of Cider/Perry: Total Value 2019-2024
- Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTDs faces headwinds amidst shifting consumer preferences and competitive pressures
- RTD brands struggle to scale amid stiff competition and low consumer awareness
- Hypermarkets remain the leading channel for RTDs due to wider product availability
PROSPECTS AND OPPORTUNITIES
- Makgeolli-based RTD is gaining popularity amid Korean cultural influences and health-conscious trends
- Volume sales set to decline as shift to low-ABV beverages gains traction
- New product innovations to drive demand among younger adults
CATEGORY DATA
- Table 96 Sales of RTDs by Category: Total Volume 2019-2024
- Table 97 Sales of RTDs by Category: Total Value 2019-2024
- Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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