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PUBLISHER: Euromonitor International | PRODUCT CODE: 1756970
PUBLISHER: Euromonitor International | PRODUCT CODE: 1756970
Alcoholic Drinks in the Philippines
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Alcoholic drinks in the Philippines continued to see robust volume growth in 2024, supported by a gradually improving economy, which had a positive impact on consumer spending. The pace of volume growth in alcoholic drinks picked up slightly on the previous year, although total volume sales remained below pre-pandemic levels. Strong sales in beer, RTDs, and spirits benefited from the marketing and distribution efforts of major players, namely San Miguel Brewery, Ginebra San Miguel, Tanduay Disti...
Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADPH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
- Outlook
MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BEER IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Beer sustains moderate growth in 2024
- San Miguel Brewery maintains category leadership
- Sari-sari stores remain fundamental to nationwide beer distribution
PROSPECTS AND OPPORTUNITIES
- Beer category will enjoy sustained period of growth
- Premiumisation trend to support development of imported and domestic premier lagers
- Innovation through flavoured/mixed lager and non-alcoholic beer
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
CATEGORY DATA
- Table 17 Sales of Beer by Category: Total Volume 2019-2024
- Table 18 Sales of Beer by Category: Total Value 2019-2024
- Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 25 Sales of Beer by Craft vs Standard 2019-2024
- Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wine generates robust sales in 2024
- Bel Mondo Italia Corp continues to lead competitive landscape
- Off-trade channel is significant in wine
PROSPECTS AND OPPORTUNITIES
- Strong growth outlook for the wine category
- Still light grape wine to remain preferred choice
- Non-alcoholic wine likely to gain traction
CATEGORY DATA
- Table 33 Sales of Wine by Category: Total Volume 2019-2024
- Table 34 Sales of Wine by Category: Total Value 2019-2024
- Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rebound in domestic demand spurs growth in spirits
- Ginebra San Miguel leads the spirits category
- Small local grocers champion the distribution of spirits
PROSPECTS AND OPPORTUNITIES
- Spirits faces bright outlook amid economic recovery
- Premiumisation trend has scope for growth
- Rising demand for non- and low-alcohol spirits
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
CATEGORY DATA
- Table 64 Sales of Spirits by Category: Total Volume 2019-2024
- Table 65 Sales of Spirits by Category: Total Value 2019-2024
- Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cider expands from a small base in 2024
- Craft cider is on the rise as imported brands stand out
- Supermarket channel benefits from urbanisation
PROSPECTS AND OPPORTUNITIES
- Cider/perry faces rosy outlook
- Differentiation is imperative in cider/perry
CATEGORY DATA
- Table 85 Sales of Cider/Perry: Total Volume 2019-2024
- Table 86 Sales of Cider/Perry: Total Value 2019-2024
- Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTDs witness upbeat performance in 2024
- Emperador Distillers leads in RTDs
- Supermarkets are highly relevant in RTDs
PROSPECTS AND OPPORTUNITIES
- Bright outlook for RTDs
- On-trade and e-commerce to make gains
- RTDs have scope to reshape cocktail culture
CATEGORY DATA
- Table 100 Sales of RTDs by Category: Total Volume 2019-2024
- Table 101 Sales of RTDs by Category: Total Value 2019-2024
- Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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