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PUBLISHER: Euromonitor International | PRODUCT CODE: 1804084

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1804084

Dairy Products and Alternatives in Indonesia

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In 2025, dairy products and alternatives in Indonesia is recording strong value sales growth, driven by a combination of rising health consciousness, digital engagement and evolving consumption habits. Local consumers increasingly seek products that offer functional benefits, such as high protein, probiotics and lactose-free options, while also fitting into their fast-paced lifestyles. This shift is particularly evident among urban millennials and Gen Z, who embrace dairy not just for

Euromonitor International's Dairy Products and Alternatives in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: DAID

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025

Competitive Landscape

  • Channel developments
  • What next for dairy products and alternatives?

MARKET DATA

  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BABY FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Government efforts help push growth in baby food in 2025
  • Sarihusada leads through its SGM brand as Yummy Bites enjoys rapid rises
  • Convenience stores as favoured channel for baby food purchases in Indonesia

PROSPECTS AND OPPORTUNITIES

  • Baby food faces strong value growth for forecast period
  • Rising health awareness will drive development
  • Tightened regulations and local players set to shape progress

CATEGORY DATA

  • Table 9 Sales of Baby Food by Category: Volume 2020-2025
  • Table 10 Sales of Baby Food by Category: Value 2020-2025
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 16 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030

BUTTER AND SPREADS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Butter and spreads sees slowed growth in 2025
  • Upfield leads with popular Blue Band brand
  • Small local grocers remains favoured channel as convenience stores continues to expand

PROSPECTS AND OPPORTUNITIES

  • Further strong growth forecast for butter and spreads
  • Functional, plant-based and other health claims set to become more prevalent
  • Tighter regulations and social media trends will continue to impact evolution

CATEGORY DATA

  • Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030

CHEESE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Cheese benefits from rising consumer awareness despite ongoing economic uncertainty
  • Kraft continues to lead, investing heavily in promotional events
  • Supermarkets leads distribution though is ceding share to convenience stores

PROSPECTS AND OPPORTUNITIES

  • Cheese will see strong value growth in Indonesia throughout the forecast period
  • Health and wellness trends remain critical influences on category development
  • Regulation and certification promote healthier choices among consumers

CATEGORY DATA

  • Table 32 Sales of Cheese by Category: Volume 2020-2025
  • Table 33 Sales of Cheese by Category: Value 2020-2025
  • Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
  • Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
  • Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
  • Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
  • Table 39 NBO Company Shares of Cheese: % Value 2021-2025
  • Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
  • Table 41 Distribution of Cheese by Format: % Value 2020-2025
  • Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
  • Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030

DRINKING MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Slowed growth sustained by government programme
  • Ultrajaya leads, benefiting from trust and innovative efforts
  • Small local grocers as most popular channel, with e-commerce rising fastest

PROSPECTS AND OPPORTUNITIES

  • Drinking milk to continue to benefit from raised awareness
  • Health concerns as central to purchasing decisions
  • Digital campaigns will remain critical growth-builders

CATEGORY DATA

  • Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030

YOGHURT AND SOUR MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Solid growth driven by increased accessibility and affordability
  • Yakult leads while Heavenly Nutrition rises fastest
  • Direct selling accounts for most sales in yoghurt

PROSPECTS AND OPPORTUNITIES

  • Rapid rises predicted for yoghurt and sour milk products
  • Healthy options continue to expand
  • Digital engagement becomes increasingly important to push sales

CATEGORY DATA

  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030

OTHER DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Other dairy sees slowed value growth in 2025, with cream rising fastest
  • Frisian Flag continues to lead overall other dairy in Indonesia
  • As e-commerce expands further, small local grocers remains primary distribution channel

PROSPECTS AND OPPORTUNITIES

  • Condensed milk set to expand and help drive further steady growth for other dairy
  • Health and wellness concerns will have increased impact on development
  • Social media as critical growth driver

CATEGORY DATA

  • Table 69 Sales of Other Dairy by Category: Volume 2020-2025
  • Table 70 Sales of Other Dairy by Category: Value 2020-2025
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
  • Table 73 Sales of Cream by Type: % Value 2020-2025
  • Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
  • Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030

PLANT-BASED DAIRY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Plant-based dairy records robust rises
  • Heinz still ahead of the rest, with Float Oat seeing further growth
  • Small local grocers remains biggest distribution channel in 2025

PROSPECTS AND OPPORTUNITIES

  • Forecast period will see persistent strong growth for plant-based dairy in Indonesia
  • Plant-based milk set to benefit from improved awareness
  • Flavour innovation will help fuel future growth

CATEGORY DATA

  • Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
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