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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125147
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125147
Dairy Products and Alternatives in Malaysia
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PAGES: 143 Pages
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Retail value sales of dairy products and alternatives in Malaysia are set to advance steadily in 2026, rising by 4% to reach MYR9.3 billion, despite an economic backdrop that remains challenging and a regional context where cost pressures and shifting consumer preferences have become the norm. The environment is marked by high consumer price sensitivity and a pronounced influence of government support schemes, which have directly shaped demand patterns and product mix. This setting remains attractive for players able to align with welfare-driven consumption and innovate around affordability, nutrition, and convenience, as evidenced by intensified competition in everyday essentials like drinking milk products, milk formula, and yoghurt. Brands that secure eligibility for government programmes, optimise distribution through dominant local grocery channels, and swiftly adapt to supply chain disruptions are best positioned to capture growth and strengthen their market presence.
Euromonitor International's Dairy Products and Alternatives in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DAMY
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Dairy Products and Alternatives
Industry Performance
- Consumers Prioritise Affordability and Welfare Benefits in Purchasing Decisions
- Focus on Everyday Wellness Fuels Demand for Functional Dairy and Premium Milk Formula
- CHART 2 Consumers More Willing to Choose Products Now Offered by Mykasih Scheme in 2026
- Subsidy Eligibility and Price Promotions Become Crucial for Dairy Brands
- CHART 3 Consumers Trade Down for Affordable Dairy Options
- CHART 4 Value Sales 2021-2031
- CHART 5 Value Sales by Category 2026
What's Next?
- Busy Parents and Government Support to Fuel Premium Nutrition Choices
- Manufacturers Set to Target Ageing Population as Demand for Fortified Milk Expands
- CHART 6 Analyst Insight for Dairy Products and Alternatives
- E-Commerce and Fortified Innovation to Reshape Competitive Strategies
- CHART 7 Forecast Value Sales 2021-2031
- CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lactalis Acquisition of Fonterra's Dairy Business Shifts Butter Leadership
- CHART 9 Company Shares 2026
- CHART 10 Brand Shares 2026
Channels
- Small Local Grocers Expand Rural Reach to Drive Retail Leadership
- Retail E-Commerce Struggles to Gain Traction in Perishables
- CHART 11 Retail Channels 2021-2026
Products
- Targeted Health Benefits and Format Convenience Dictate New Formulations
- Advanced Nutritional Blends and Liquid Formats Lead Recent Launches
- Margin Compression and Packaging Resilience Reshape Corporate Strategies
Economic Context
- CHART 12 Economic Context for Dairy Products and Alternatives
- CHART 13 Real Gdp Growth 2021-2031
- CHART 14 Inflation 2021-2031
Consumer Context
- CHART 15 Consumer Context for Dairy Products and Alternatives
- CHART 16 Population 2021-2031
- CHART 17 Population by Generation 2026
- CHART 18 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN MALAYSIA
Key Data Insights
- 2026 Developments
- Baby Food Summary
Key Industry Trends
- CHART 19 Key Industry Trends for Baby Food
Industry Performance
- Declining Birth Rates Fuel Demand for Premium and Enhanced Baby Food in Malaysia
- CHART 20 Eligibility of Milk Formula to be Redeemed Under MyKasih Encourages Consumption
- Parents Leverage Mykasih to Upgrade to Premium Milk Formula
- Fernleaf Smartgro Launch Prompts Innovation in Nutritional Claims
- CHART 21 New Premium Quality Powder Milk Formula at Affordable Price Launches in 2026
- CHART 22 Value Sales by Category 2026
What's Next?
- Parents to Embrace Affordable Premium Milk Formula as Birth Rates Decline
- CHART 23 Analyst Insight for Baby Food
- Leading Players Set to Expand Premium Offerings to Capture Stable Demand
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Dutch Lady Widens Lead as Rivals Shift Focus and M&A Reshapes Competition
- CHART 26 Company Shares 2026
- CHART 27 Brand Shares 2026
Channels
- Health and Beauty Specialists Drive Price-Led Channel Shift
- Lazada and Shopee Retain Loyal Online Baby Food Shoppers
- CHART 28 Retail Channels 2021-2026
Products
- Shifting Household Budgets Accelerate Demand for Functional Nutrition
- Liquid Formats and Gut Health Formulations Lead Recent Launches
- Portfolio Rationalisation and Acquisitions Reshape Competitive Dynamics
Economic Context
- CHART 29 Economic Context for Baby Food
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
Consumer Context
- CHART 32 Consumer Context for Baby Food
- CHART 33 Population 2021-2031
- CHART 34 Population by Generation 2026
- Country Reports Disclaimer
BUTTER AND SPREADS IN MALAYSIA
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Key Industry Trends
- CHART 35 Key Industry Trends for Butter and Spreads
Industry Performance
- Leading Brands Face Pressure as Shoppers Switch to More Affordable Options
- Margarine and Spreads Maintains Lead as Demand for Cooking Fats Further Declines
- Daisy and Planta Use Value Packs to Boost Sales as Consumers Avoid Stocking up
- CHART 36 Value Sales 2021-2031
- CHART 37 Value Sales by Category 2026
What's Next?
- Bakery Specialists Aim to Attract Home Bakers as Foodservice Pack Sizes Expand
- Margarine and Spreads to Sustain Leadership
- CHART 38 Analyst Insight for Butter and Spreads
- Companies Set to Prioritise Channel Shifts and Cost Efficiencies to Navigate Limited Growth Opportunities
- CHART 39 Forecast Value Sales 2021-2031
- CHART 40 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Upfield Expands Access through Mykasih, Reinforcing Leadership
- CHART 41 Company Shares 2026
- CHART 42 Brand Shares 2026
Channels
- Small Local Grocers Expand Reach as Rural Access Drives Listing
- Perishability and Easy Offline Access Limit E-Commerce Uptake
- CHART 43 Retail Channels 2021-2026
Products
- Format Adaptations and Bulk Packaging Drive Category Innovation
- Brand Extensions and Corporate Acquisitions Reshape the Landscape
- Strategic Distribution Shifts Secure Long-Term Commercial Viability
Economic Context
- CHART 44 Economic Context for Butter and Spreads
- CHART 45 Real Gdp Growth 2021-2031
- CHART 46 Inflation 2021-2031
Consumer Context
- CHART 47 Consumer Context for Butter and Spreads
- CHART 48 Population 2021-2031
- CHART 49 Population by Generation 2026
- CHART 50 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
CHEESE IN MALAYSIA
Key Data Insights
- 2026 Developments
- Cheese Summary
Key Industry Trends
- CHART 51 Key Industry Trends for Cheese
Industry Performance
- Emborg and Groupe Lactalis Look to Drive Growth as Consumers Trade Down
- CHART 52 Marginal Advantage for Cheese Brands Under MyKasih Programme
- Bega'S New Launch Faces Limited Uptake Amid High Price Points
- CHART 53 New Launches Struggle to Gain Shelf Space Amidst Low Demand for Cheese
- CHART 54 Value Sales 2021-2031
- CHART 55 Value Sales by Category 2026
What's Next?
- Price Sensitivity and Limited Local Appeal to Constrain Cheese Growth in Malaysia
- Players Set to Shift Innovation and Promotions to Maintain Relevance
- CHART 56 Forecast Value Sales 2021-2031
- CHART 57 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lactalis Leverages Acquisition and Subsidy Access to Accelerate Share Gains
- CHART 58 Company Shares 2026
- CHART 59 Brand Shares 2026
Channels
- Small Local Grocers Expand Listings to Capture Rural Demand
- Retail E-Commerce Remains Marginal as Perishability Limits Adoption
- CHART 60 Retail Channels 2021-2026
Products
- Affordability and Format Convenience Dictate New Product Development
- Recent Launches Target Family Sharing and Accessible Formats
- Corporate Acquisitions and Shelf Space Rationalisation Alter the Competitive Landscape
Economic Context
- CHART 61 Economic Context for Cheese
- CHART 62 Real Gdp Growth 2021-2031
- CHART 63 Inflation 2021-2031
Consumer Context
- CHART 64 Consumer Context for Cheese
- CHART 65 Population 2021-2031
- CHART 66 Population by Generation 2026
- CHART 67 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN MALAYSIA
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Key Industry Trends
- CHART 68 Key Industry Trends for Drinking Milk Products
Industry Performance
- Farm Fresh and Dutch Lady Drive Demand with Innovative Launches
- CHART 69 Aggressive New Product Launches Help to Boost Demand
- Malaysia Milk and Group Lactalis Expand Adult Nutrition Focus
- CHART 70 Emerging Trend of Launching New Products Targeting Ageing Population
- Supply Chain Disruptions Prompt Packaging Adaptation by Farm Fresh
- CHART 71 Value Sales 2021-2031
- CHART 72 Value Sales by Category 2026
What's Next?
- Government Support to Fuel Robust Value Growth
- CHART 73 Analyst Insight for Drinking Milk Products
- Product Innovation Set to Target Ageing Population and Health Priorities
- CHART 74 Forecast Value Sales 2021-2031
- CHART 75 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Farm Fresh Bhd Accelerates Share Gains with Rural Expansion
- CHART 76 Company Shares 2026
- CHART 77 Brand Shares 2026
Channels
- Small Local Grocers Attract Shoppers with Convenience and Proximity
- Fresh Milk Drives In-Store Visits as E-Commerce Remains Niche
- CHART 78 Retail Channels 2021-2026
Products
- Shifting Demographics and Wellness Priorities Dictate New Formulations
- Functional Fortifications and Format Adaptations Lead Recent Launches
- Heightened Competition and Supply Chain Vulnerabilities Reshape Strategies
Economic Context
- CHART 79 Economic Context for Drinking Milk Products
- CHART 80 Real Gdp Growth 2021-2031
- CHART 81 Inflation 2021-2031
Consumer Context
- CHART 82 Consumer Context for Drinking Milk Products
- CHART 83 Population 2021-2031
- CHART 84 Population by Generation 2026
- CHART 85 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN MALAYSIA
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Key Industry Trends
- CHART 86 Key Industry Trends for Yoghurt and Sour Milk Products
Industry Performance
- Cashless Aid Drives Increased Yoghurt Purchases through Mykasih
- CHART 87 Consumers More Willing to Choose Yoghurt Brands Under MyKasih Programme
- Leading Players Compete to Win Shelf Space
- Key Opinion Leaders and Foodservice Operators Fuel Functional Indulgence
- CHART 88 Yoghurt is Increasingly Added as Functional Ingredient
- CHART 89 Value Sales 2021-2031
- CHART 90 Value Sales by Category 2026
What's Next?
- Players Set to Diversify Yoghurt Choices to Sustain Value Growth
- Foodservice Expansion and Health-Driven Reformulation to Shape Snacking Trends
- CHART 91 Analyst Insight for Yoghurt and Sour Milk Products
- Sugar Reformulation and Premiumisation to Drive Business Adaptation
- CHART 92 Forecast Value Sales 2021-2031
- CHART 93 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Malaysia Milk and Lactalis Strengthen Lead with New Flavours and Shelf Space Gains
- CHART 94 Company Shares 2026
- CHART 95 Brand Shares 2026
Channels
- Small Local Grocers Extend Reach through Low Listing Fees
- Retail E-Commerce Faces Barriers From Perishability and Wide Store Access
- CHART 96 Retail Channels 2021-2026
Products
- Evolving Snacking Habits and Functional Demands Dictate New Formulations
- Novel Flavour Profiles and Textural Enhancements Lead Recent Launches
- Heightened Retail Rivalry and Foodservice Expansion Reshape Corporate Strategies
Economic Context
- CHART 97 Economic Context for Yoghurt and Sour Milk Products
- CHART 98 Real Gdp Growth 2021-2031
- CHART 99 Inflation 2021-2031
Consumer Context
- CHART 100 Consumer Context for Yoghurt and Sour Milk Products
- CHART 101 Population 2021-2031
- CHART 102 Population by Generation 2026
- CHART 103 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN MALAYSIA
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Key Industry Trends
- CHART 104 Key Industry Trends for Other Dairy
Industry Performance
- Daily Essentials and Government Support Drive Steady Growth in Malaysian Other Dairy
- CHART 105 Stable Demand for Other Dairy Supported by MyKasih Programme
- Fraser & Neave'S Multi-Brand Strategy Intensifies Price Competition
- CHART 106 Condensed and Evaporated Milk Drive Sales with Affordable Options
- CHART 107 Value Sales 2021-2031
- CHART 108 Value Sales by Category 2026
What's Next?
- Condensed and Evaporated Milk Set to Drive Stable Growth Amid Mature Habits
- CHART 109 Analyst Insight for Other Dairy
- Foodservice Focus and Household Stocking to Shape Demand Resilience
- CHART 110 Forecast Value Sales 2021-2031
- CHART 111 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Fraser & Neave Strengthens Shelf Leadership through Product Range and Retail Focus
- CHART 112 Company Shares 2026
- CHART 113 Brand Shares 2026
Channels
- Small Local Grocers Secure Shopper Loyalty through Accessibility and Price
- Physical Stores Outpace E-Commerce as Accessibility Drives Sales
- CHART 114 Retail Channels 2021-2026
Products
- Portfolio Diversification Addresses Strict Price Sensitivity
- Multi-Brand Strategies Dominate Recent Market Activity
- High Entry Barriers Consolidate Power among Established Players
Economic Context
- CHART 115 Economic Context for Other Dairy
- CHART 116 Real Gdp Growth 2021-2031
- CHART 117 Inflation 2021-2031
Consumer Context
- CHART 118 Consumer Context for Other Dairy
- CHART 119 Population 2021-2031
- CHART 120 Population by Generation 2026
- CHART 121 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
PLANT-BASED DAIRY IN MALAYSIA
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Key Industry Trends
- CHART 122 Key Industry Trends for Plant-Based Dairy
Industry Performance
- Exclusion From Mykasih Programme Drives Decline in Malaysian Plant-Based Dairy
- New Launches Aim to Stimulate Interest, but Price Limits Broader Appeal
- CHART 123 Players Maintain or Reduce Retail Selling Price in Attempt to Support Volumes
- Fraser & Neave Leverages Brand Strength to Drive Affordable Innovation
- CHART 124 Value Sales 2021-2031
- CHART 125 Value Sales by Category 2026
What's Next?
- Price Sensitivity and Nutritional Concerns to Delay Market Recovery
- Functional Ingredients and Novel Flavours Set to Drive Product Innovation
- CHART 126 Analyst Insight for Plant-Based Dairy
- Small Pack Sizes and Convenience Channels Have the Potential to Expand Accessibility
- CHART 127 Forecast Value Sales 2021-2031
- CHART 128 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Fraser & Neave Retains Slim Lead as Price Competition Intensifies in Plant-Based Dairy
- CHART 129 Company Shares 2026
- CHART 130 Brand Shares 2026
Channels
- Small Local Grocers Extend Reach with Accessible Pricing and Coverage
- Retail E-Commerce Struggles with Limited Online Adoption
- CHART 131 Retail Channels 2021-2026
Products
- Health Priorities and Local Flavour Profiles Dictate New Formulations
- Recent Launches Highlight Functional Soy and Convenient Packaging
- Strategic Distribution Shifts Protect Volumes and Alter Retail Dynamics
Economic Context
- CHART 132 Economic Context for Plant-Based Dairy
- CHART 133 Real Gdp Growth 2021-2031
- CHART 134 Inflation 2021-2031
Consumer Context
- CHART 135 Consumer Context for Plant-Based Dairy
- CHART 136 Population 2021-2031
- CHART 137 Population by Generation 2026
- CHART 138 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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