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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125191
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125191
Dairy Products and Alternatives in Vietnam
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PAGES: 150 Pages
DELIVERY TIME: 1-2 business days
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Dairy products and alternatives in Vietnam is set to achieve notable value growth of 4% in 2026, to reach VND156.1 trillion, driven by a resurgence in tourism, robust retail demand, and favourable economic conditions including a 7% real GDP expansion and rising disposable incomes. The landscape remains highly attractive for investment, underpinned by expanding urbanisation, premiumisation, and health-led consumption, with companies successfully mitigating cost pressures through measured pricing and innovation. Leading players have secured their positions by launching functional products and leveraging modern and digital retail channels, while the rapid development of plant-based and wellness-focused offerings reflects a decisive shift in Vietnamese consumer expectations. Brands seeking success must prioritise accessible, health-oriented product development, digital engagement, and targeted retail partnerships to capitalise on evolving purchasing habits and defend against rising competition.
Euromonitor International's Dairy Products and Alternatives in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DAVN
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Dairy Products and Alternatives
Industry Performance
- Tourism and Health Trends Drive Steady Growth in Vietnamese Dairy Products and Alternatives
- Pricing Pressures From Import Dependency Reshape Competitive Strategies in Vietnamese Dairy
- CHART 2 Vinamilk Gradually Increases Selling Price in 2026
- Everyday Wellness Transforms Dairy into a Daily Nutrition Platform in Vietnam
- CHART 3 Vinamilk Launches High-Protein Greek Yogurt
- CHART 4 Value Sales 2021-2031
- CHART 5 Value Sales by Category 2026
What's Next?
- Rising Wellness Consciousness and Tourism to Sustain Future Growth in Vietnam
- Urban Migration and Retail Modernisation Set to Accelerate Shift to Convenience and Premiumisation
- CHART 6 Analyst Insight for Dairy Products and Alternatives
- Rising Incomes and Evolving Tastes to Spur Innovation in Premium and Functional Foods
- CHART 7 Forecast Value Sales 2021-2031
- CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vinamilk Sustains Lead with Premium Launches and Targeted Campaigns
- CHART 9 Company Shares 2026
- CHART 10 Brand Shares 2026
Channels
- Modern Retail Expansion and Innovative Collaborations Reshape Dairy Distribution in Vietnam
- Retail E-Commerce Accelerates Growth through Livestreaming and Mega Sales
Products
- Clean Label Reformulation and Bite-Sized Formats Dictate New Product Development
- Premium Cheese Snacks and Experiential Retail Concepts Lead Recent Launches
- Strategic Partnerships and Portfolio Diversification Secure Long-Term Competitive Advantage
Economic Context
- CHART 11 Economic Context for Dairy Products and Alternatives
- CHART 12 Real GDP Growth 2021-2031
- CHART 13 Inflation 2021-2031
Consumer Context
- CHART 14 Consumer Context for Dairy Products and Alternatives
- CHART 15 Population 2021-2031
- CHART 16 Population by Generation 2026
- CHART 17 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN VIETNAM
Key Data Insights
- 2026 Developments
- Baby Food Summary
Key Industry Trends
- CHART 18 Key Industry Trends for Baby Food
Industry Performance
- Rising Population Sustains Long-Term Demand for Infant Nutrition
- Imported Milk Powder Faces Rising Costs as Parents Seek Alternatives
- CHART 19 Imported Milk under Pressure to Increase Prices
- Functional Snacking Gains Traction as Wellness Drives Innovation
- CHART 20 Value Sales 2021-2031
- CHART 21 Value Sales by Category 2026
What's Next?
- Urban Parents Set to Shift to Premium Nutrition as Incomes Rise
- Milk Formula to Maintain Dominance as Functional Innovation Accelerates
- CHART 22 Analyst Insight for Baby Food
- Premiumisation and Digital Engagement to Redefine Family Spending Priorities
- CHART 23 Forecast Value Sales 2021-2031
- CHART 24 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Abbott Expands Digital Engagement to Defend Premium Positioning
- CHART 25 Company Shares 2026
- CHART 26 Brand Shares 2026
Channels
- Offline Retailers Maintain Trust as Modern Formats Expand
- E-Commerce Accelerates as Discount Culture Reshapes Shopping Habits
- Nutifood and Bach Hoa Xanh Boost Engagement with Shop-In-Shop Concept
- CHART 27 Retail Channels 2021-2026
Products
- Advanced Functional Formulations and Omnichannel Strategies Dictate New Development
- Experiential Retail Concepts and Digital Activations Lead Recent Market Activity
- Strategic Distribution and Domestic Brand Elevation Reshape the Competitive Landscape
Economic Context
- CHART 28 Economic Context for Baby Food
- CHART 29 Real GDP Growth 2021-2031
- CHART 30 Inflation 2021-2031
Consumer Context
- CHART 31 Consumer Context for Baby Food
- CHART 32 Population 2021-2031
- CHART 33 Population by Generation 2026
- Country Reports Disclaimer
BUTTER AND SPREADS IN VIETNAM
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Key Industry Trends
- CHART 34 Key Industry Trends for Butter and Spreads
Industry Performance
- Global Brands Face Rising Import Costs and Shifting Consumer Choices
- Margarine and Spreads Maintains Value Lead but Butter Grows Faster
- Tuong an Reformulates Margarine to Meet Wellness and Affordability Demands
- CHART 35 Tuong an Unigon Offers Healthy Plant-Based Alternative
- CHART 36 Value Sales 2021-2031
- CHART 37 Value Sales by Category 2026
What's Next?
- Imported Butter Suppliers to Partner with Local Distributors to Boost Foodservice Sales
- CHART 38 Analyst Insight for Butter and Spreads
- Social Media Creators Set to Drive Home Baking and Western Meal Trends
- CHART 39 Forecast Value Sales 2021-2031
- CHART 40 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Tuong an and Groupe Lactalis Leverage Innovation and Distribution for Growth
- CHART 41 Company Shares 2026
- CHART 42 Brand Shares 2026
Channels
- Small Local Grocers Lead Butter and Spreads Distribution as Modern Retail Expands
- E-Commerce Platforms and Social Media Fuel New Shopper Discovery
Products
- Clean Label Reformulation and Cost Management Dictate New Product Development
- Strategic Partnerships and Hybrid Formulations Lead Recent Market Activity
- Shrinkflation and Premiumisation Reshape Competitive Dynamics and Consumer Expectations
Economic Context
- CHART 43 Economic Context for Butter and Spreads
- CHART 44 Real GDP Growth 2021-2031
- CHART 45 Inflation 2021-2031
Consumer Context
- CHART 46 Consumer Context for Butter and Spreads
- CHART 47 Population 2021-2031
- CHART 48 Population by Generation 2026
- CHART 49 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
CHEESE IN VIETNAM
Key Data Insights
- 2026 Developments
- Cheese Summary
Key Industry Trends
- CHART 50 Key Industry Trends for Cheese
Industry Performance
- Tourism Recovery and Western Cuisine Drive Robust Cheese Growth in Vietnam
- Belcube Engages Gen Z with Gaming-Driven Flavour Innovation
- CHART 51 Belcube Mango Passion Fruit
- Rising Import Costs Squeeze Foodservice Margins and Drive Demand for Local Alternatives
- CHART 52 Value Sales by Category 2026
What's Next?
- New Launches Set to Reshape Healthy Snacking Choices
- CHART 53 Analyst Insight for Cheese
- Tourism and Rising Costs to Prompt Price Shifts and Channel Adaptation
- CHART 54 Forecast Value Sales 2021-2031
- CHART 55 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Bel Vietnam Ltd Invests in Expansion to Reinforce Dominance
- CHART 56 Company Shares 2026
- CHART 57 Brand Shares 2026
Channels
- Modern Grocery Retailers Drive Premium Cheese Access
- Specialist E-Commerce Platforms Boost Cheese Convenience and Reach
Products
- Functional Indulgence and Digital Engagement Shape New Snacking Formats
- Gamified Launches and Localised Flavour Profiles Lead Recent Market Activity
- Localised Production and Experiential Marketing Redefine Competitive Strategies
Economic Context
- CHART 58 Economic Context for Cheese
- CHART 59 Real GDP Growth 2021-2031
- CHART 60 Inflation 2021-2031
Consumer Context
- CHART 61 Consumer Context for Cheese
- CHART 62 Population 2021-2031
- CHART 63 Population by Generation 2026
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN VIETNAM
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Drinking Milk Products
Industry Performance
- Vinamilk Sets Benchmark with Measured Price Rise and Channel Expansion
- CHART 65 Pressure on Milk Producers to Increase Selling Price
- Milk Maintains Leadership through National Nutrition Campaigns and Innovation
- Functional Indulgence Reshapes Consumer Experiences
- CHART 66 Vinamilk Launches Special Edition for Festive Season
- CHART 67 Value Sales 2021-2031
- CHART 68 Value Sales by Category 2026
What's Next?
- Product Innovation Needed to Defend Share against Plant-Based Rivals
- Milk to Remain Dominant, While Flavoured Milk Drinks Will Accelerate through Innovation
- CHART 69 Analyst Insight for Drinking Milk Products
- Government Reforms and Health Trends to Reshape Business Strategies
- CHART 70 Forecast Value Sales 2021-2031
- CHART 71 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vinamilk Capitalises on Innovation to Retain Lead as Competition Intensifies
- CHART 72 Company Shares 2026
- CHART 73 Brand Shares 2026
Channels
- Modern Retail Formats Reshape Offline Distribution for Drinking Milk Products
- Livestream-Driven Brands and Digital Caution Reshape Consumer Trust
- CHART 74 Retail Channels 2021-2026
Products
- Experiential Flavour Profiles and Adult-Oriented Positioning Dictate New Formulations
- Novel Mocktail Ranges and Premium Ingredient Sourcing Lead Recent Launches
- Strategic Premiumisation and Retail Expansion Protect Long-Term Profitability
Economic Context
- CHART 75 Economic Context for Drinking Milk Products
- CHART 76 Real GDP Growth 2021-2031
- CHART 77 Inflation 2021-2031
Consumer Context
- CHART 78 Consumer Context for Drinking Milk Products
- CHART 79 Population 2021-2031
- CHART 80 Population by Generation 2026
- CHART 81 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN VIETNAM
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Key Industry Trends
- CHART 82 Key Industry Trends for Yoghurt and Sour Milk Products
Industry Performance
- Health and Wellness Trends Drive Robust Growth in Vietnamese Yoghurt and Sour Milk Products
- Vinamilk'S Yoghurt Launches Set New Standard for Protein and Accessibility
- CHART 83 Vinamilk Launches High-Protein Yoghurt Option
- Expanding Functional Indulgence to Urban Lifestyles
- CHART 84 Dalat Milk Cool C Strawberry Launches Locally
- CHART 85 Value Sales 2021-2031
- CHART 86 Value Sales by Category 2026
What's Next?
- Premium and Functional Launches to Attract Urban Shoppers Seeking Healthier Choices
- CHART 87 Analyst Insight for Yoghurt and Sour Milk Products
- Consumers Set to Embrace Protein-Rich Yoghurt as Mainstay of Daily Diets
- CHART 88 Forecast Value Sales 2021-2031
- CHART 89 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vinamilk Drives Innovation to Sustain Leadership and Reshape Competition
- CHART 90 Company Shares 2026
- CHART 91 Brand Shares 2026
Channels
- Modern Retailers Win Share as Promotions Drive Consumer Shift
- Livestream Mega Sales Accelerate E-Commerce Gains in Dairy
- CHART 92 Retail Channels 2021-2026
Products
- Clean Label Reformulation and Sugar Reduction Dictate New Product Development
- Probiotic Enrichment and Regional Flavour Profiles Lead Recent Launches
- Premiumisation and Category Repositioning Secure Long-Term Profitability
Economic Context
- CHART 93 Economic Context for Yoghurt and Sour Milk Products
- CHART 94 Real GDP Growth 2021-2031
- CHART 95 Inflation 2021-2031
Consumer Context
- CHART 96 Consumer Context for Yoghurt and Sour Milk Products
- CHART 97 Population 2021-2031
- CHART 98 Population by Generation 2026
- CHART 99 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN VIETNAM
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Key Industry Trends
- CHART 100 Key Industry Trends for Other Dairy
Industry Performance
- Tourism and Premiumisation Drive Steady Growth in Vietnamese Other Dairy
- Everyday Wellness Transforms Dairy Desserts with Functional Nutrition
- CHART 101 New Imported Dairy Dessert Kidsmix Aims to Support Early Childhood Development
- Functional Indulgence Elevates Traditional Dairy with Premium Flavours
- CHART 102 Vinamilk Launches Ong Tho Matcha to Leverage Booming Home Cafe Trend
- CHART 103 Value Sales 2021-2031
- CHART 104 Value Sales by Category 2026
What's Next?
- Vinamilk Set to Expand Packaging Options to Manage Price Sensitivity
- CHART 105 Analyst Insight for Other Dairy
- Good Food Vietnam Launches Imported Non-Dairy Cream for Premium Outlets
- CHART 106 Forecast Value Sales 2021-2031
- CHART 107 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vinamilk Accelerates Omnichannel and Foodservice Innovation to Outpace Rivals
- CHART 108 Company Shares 2026
- CHART 109 Brand Shares 2026
Channels
- Convenience Stores and Supermarkets Attract Young Shoppers with Aggressive Discounts
- Livestream Sales and Mega Discounts Reshape Consumer Expectations
- CHART 110 Retail Channels 2021-2026
Products
- Advanced Formulation Techniques and Ingredient Sourcing Reshape Product Development
- European Imports and Heritage Brand Extensions Lead Recent Launches
- Packaging Optimisation and Digital Engagement Redefine Competitive Strategies
Economic Context
- CHART 111 Economic Context for Other Dairy
- CHART 112 Real GDP Growth 2021-2031
- CHART 113 Inflation 2021-2031
Consumer Context
- CHART 114 Consumer Context for Other Dairy
- CHART 115 Population 2021-2031
- CHART 116 Population by Generation 2026
- CHART 117 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
PLANT-BASED DAIRY IN VIETNAM
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Key Industry Trends
- CHART 118 Key Industry Trends for Plant-Based Dairy
Industry Performance
- Transparent Health Claims and Taste Drive Consumer Loyalty
- Vinasoy Redefines Children'S Nutrition with Functional Plant-Based Milk
- CHART 119 Vinasoy's Veyo Smarty Is a Pioneering Plant-Based Milk Created Specifically for Children
- Oatside Brings Barista-Grade Oat Milk to Family Tables
- CHART 120 Oatside Deluxe Launch Strategy Leverages Plant-Based Reset Trend
- CHART 121 Value Sales 2021-2031
- CHART 122 Value Sales by Category 2026
What's Next?
- Vinasoy Set to Build Trust with Transparent Sourcing and Education
- Players to Capture Urban Demand with High-Quality Functional Launches
- CHART 123 Analyst Insight for Plant-Based Dairy
- Urbanisation and Income Growth to Accelerate the Functional Wellness Shift
- CHART 124 Forecast Value Sales 2021-2031
- CHART 125 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Vinasoy Expands Innovation and Outreach to Reinforce Dominance
- CHART 126 Company Shares 2026
- CHART 127 Brand Shares 2026
Channels
- Supermarkets and Convenience Stores Attract Younger Urban Shoppers
- Livestream Sales and Discounts Boost E-Commerce Competition
- CHART 128 Retail Channels 2021-2026
Products
- Packaging Innovation and Flavour Localisation Dictate New Product Development
- Targeted Paediatric Nutrition and Family-Oriented Oat Milk Lead Recent Launches
- Market Disruption and Competitive Acceleration Reshape the Industry Landscape
Economic Context
- CHART 129 Economic Context for Plant-Based Dairy
- CHART 130 Real GDP Growth 2021-2031
- CHART 131 Inflation 2021-2031
Consumer Context
- CHART 132 Consumer Context for Plant-Based Dairy
- CHART 133 Population 2021-2031
- CHART 134 Population by Generation 2026
- CHART 135 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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