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PUBLISHER: Euromonitor International | PRODUCT CODE: 1856081
PUBLISHER: Euromonitor International | PRODUCT CODE: 1856081
Consumer Health in Italy
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In 2025, consumer health in Italy continued to record modest value growth, supported by several factors across the main categories. The OTC segment was largely driven by a general increase in prices providing a lift to value sales. The unusually severe flu season, which peaked in January, had a significant impact on demand for cough and cold products, analgesics and paediatric solutions. In vitamin and dietary supplements, value growth remained in line with the country's positive historical traj...
Euromonitor International's Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CHIT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2020-2025
- Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
ANALGESICS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- High incidence of flu boosts demand for analgesics
- Market share is concentrated among top two players
- Pharmacies are the 'go-to' channel for analgesics
PROSPECTS AND OPPORTUNITIES
- Maturity of the analgesics category offers limited scope for future growth
- Innovation to focus on fast-acting formulas and products for women
- Sustainability agenda will shape corporate strategy
CATEGORY DATA
- Table 81 Sales of Analgesics by Category: Value 2020-2025
- Table 82 Sales of Analgesics by Category: % Value Growth 2020-2025
- Table 83 NBO Company Shares of Analgesics: % Value 2021-2025
- Table 84 LBN Brand Shares of Analgesics: % Value 2022-2025
- Table 85 Forecast Sales of Analgesics by Category: Value 2025-2030
- Table 86 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong flu season boosts demand for cough and cold remedies
- Opella Healthcare Italy leverages heritage and marketing investment to increase share
- Retail e-commerce share rises amid extended flu season
PROSPECTS AND OPPORTUNITIES
- Seasonality will remain the most decisive variable shaping category performance
- Growing demands for natural remedies to spur developments using plant ingredients
- Players are embracing corporate social responsibility and sustainability initiatives
CATEGORY DATA
- Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- Table 14 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
- Table 15 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
- Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
- Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Stressful modern lifestyles and ageing population drives strong sales of digestive remedies
- Opella Healthcare Italy leverages leading position with portfolio of well-known brands
- Pharmacies lead as main choice for ageing population whilst younger generations opt to buy online
PROSPECTS AND OPPORTUNITIES
- Promising outlook for digestive remedies
- Product developments to centre on fast-acting formulas, convenience and discretion
- Holistic approach to wellbeing brings plant ingredients into mainstream product development
CATEGORY DATA
- Table 18 Sales of Digestive Remedies by Category: Value 2020-2025
- Table 19 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- Table 20 NBO Company Shares of Digestive Remedies: % Value 2021-2025
- Table 21 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
- Table 22 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
- Table 23 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Mixed performance in dermatologicals
- Bayer SpA maintains solid lead in dermatologicals
- Pharmacies attract consumers with professional advice and detailed product knowledge
PROSPECTS AND OPPORTUNITIES
- Antipruritics and hair loss treatments to outperform other categories
- External threats posed from skincare and food supplements
- Evolution of pharmacy channel offers growth potential
CATEGORY DATA
- Table 24 Sales of Dermatologicals by Category: Value 2020-2025
- Table 25 Sales of Dermatologicals by Category: % Value Growth 2020-2025
- Table 26 NBO Company Shares of Dermatologicals: % Value 2021-2025
- Table 27 LBN Brand Shares of Dermatologicals: % Value 2022-2025
- Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
- Table 29 Forecast Sales of Dermatologicals by Category: Value 2025-2030
- Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Threat of substitutes continues to depress sales
- Johnson & Johnson SpA reaffirms it leadership position
- Pharmacy channel leads with advice and vital support a key advantage
PROSPECTS AND OPPORTUNITIES
- Further decline is anticipated for overall category
- Innovations may help to slow decline in NRT smoking cessation aids
- Opportunities to reposition could help to change perceptions
CATEGORY INDICATORS
- Table 31 Number of Smokers by Gender 2020-2025
CATEGORY DATA
- Table 32 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
- Table 33 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
- Table 34 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
- Table 35 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
- Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
- Table 37 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Sleep aids confirm solid growth potential
- Procter & Gamble Italia SpA enjoys a stable position in sleep aids
- Pharmacies are the preferred channel for sleep aids
PROSPECTS AND OPPORTUNITIES
- Solid consumer demand for sleep aids
- Technological advances in sleep monitoring raises awareness of sleep issues
- Rising demand for sleep aids containing natural ingredients
CATEGORY DATA
- Table 38 Sales of Sleep Aids: Value 2020-2025
- Table 39 Sales of Sleep Aids: % Value Growth 2020-2025
- Table 40 NBO Company Shares of Sleep Aids: % Value 2021-2025
- Table 41 LBN Brand Shares of Sleep Aids: % Value 2022-2025
- Table 42 Forecast Sales of Sleep Aids: Value 2025-2030
- Table 43 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growing need for standard eye care among multiple demographics
- Recordati SpA leads with broad portfolio covering major segments
- Pharmacists play key advisory role in eye care
PROSPECTS AND OPPORTUNITIES
- Promising growth lies ahead for eye care
- Digital technologies and automation will fuel the innovation pipeline
- Natural and clean ingredients are higher on priority list
CATEGORY DATA
- Table 44 Sales of Eye Care by Category: Value 2020-2025
- Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
- Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
- Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
- Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Wound care achieves stability in 2025
- Private label continues to gain traction in wound care
- Pharmacy share is eroded in competitive retail landscape
PROSPECTS AND OPPORTUNITIES
- Stable outlook for wound care
- Niche segments give players scope to innovate
- Sustainability strategies set to gain traction in wound care
CATEGORY DATA
- Table 50 Sales of Wound Care by Category: Value 2020-2025
- Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
- Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
- Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
- Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
- Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Price increases support value growth as purchasing patterns normalise post-pandemic
- Bayer SpA maintains a strong position with category leading Supradyn brand
- Pharmacies is the preferred channel
PROSPECTS AND OPPORTUNITIES
- Slow and steady value growth lies ahead for vitamins
- Functional benefits are tailored to specific audiences
- Greater diversity of vitamin formats will meet diverse consumer needs
CATEGORY DATA
- Table 56 Sales of Vitamins by Category: Value 2020-2025
- Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
- Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
- Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
- Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
- Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
- Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong performance for dietary supplements as they are integrated into daily routines
- Aboca SpA leads in fragmented competitive landscape
- Pharmacies maintain a solid position
PROSPECTS AND OPPORTUNITIES
- Bright outlook for dietary supplements spurred by Italy's ageing population
- Innovative formulations will come to the fore
- Natural ingredients and sustainability will remain high on the strategic agenda
CATEGORY DATA
- Table 87 Sales of Dietary Supplements by Category: Value 2020-2025
- Table 88 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
- Table 89 Sales of Dietary Supplements by Positioning: % Value 2020-2025
- Table 90 NBO Company Shares of Dietary Supplements: % Value 2021-2025
- Table 91 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
- Table 92 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
- Table 93 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Strong growth momentum continues in sports nutrition
- Enervit SpA extends lead in highly competitive landscape
- E-commerce channel extends its lead in sports nutrition
PROSPECTS AND OPPORTUNITIES
- Robust outlook in a maturing category
- Women present a key target audience due to diverse needs
- Limitations prevail given poor access to sports among some demographics and regions
CATEGORY DATA
- Table 63 Sales of Sports Nutrition by Category: Value 2020-2025
- Table 64 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- Table 65 NBO Company Shares of Sports Nutrition: % Value 2021-2025
- Table 66 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
- Table 67 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
- Table 68 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growth stabilises following pandemic boost
- Aboca SpA extends its leading position over competition
- High levels of trust and deep-rooted shopping habits attract consumers to pharmacy channel
PROSPECTS AND OPPORTUNITIES
- Stable yet positive outlook for herbal/traditional products
- Italy's ageing population presents opportunities for new product development
- Herbal/traditional digestive remedies present significant growth opportunities
CATEGORY DATA
- Table 69 Sales of Herbal/Traditional Products by Category: Value 2020-2025
- Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
- Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
- Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
- Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
- Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Flu epidemic boosts sales of paediatric consumer health
- Tachipirina holds strong competitive advantage as trusted brand among parents
- Grocery retailers gain share with parapharmacy corners in-store
PROSPECTS AND OPPORTUNITIES
- Low birth rates will push volume sales back into decline
- Natural products and phyto-therapeutic products should atttract parents
- Policies to support birth rate are likely to have a limited impact
CATEGORY DATA
- Table 75 Sales of Paediatric Consumer Health by Category: Value 2020-2025
- Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
- Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
- Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
- Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
- Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Healthier approach to living stifles demand for weight management and wellbeing products
- Herbalife Italia's lead is supported by multi-channel distribution strategy
- Pharmacies are key channel for nutritional supplement drinks
PROSPECTS AND OPPORTUNITIES
- Limited growth prospects amid profound shifts in weight loss strategies
- Self-acceptance and adoption of holistic wellness presents major threat to weight loss brands
- Weight loss injections are expressly prohibited for aesthetic weight loss purposes
CATEGORY DATA
- Table 94 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
- Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
- Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
- Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
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