The World Market for Consumer Health

Consumer health spend reached USD337,903 million in 2025, with growth driven by new demand in protein, sports nutrition, gut health, beauty from within, longevity and mental health. Demand stagnated in parts of OTC, while weight management lost ground with GLP-1 use on the rise. E-commerce marketplaces and personalised health gained, with AI-driven health solutions linked to a rising trust in GenAI advice. Asia leads growth in absolute value terms, while LATAM/MEA lead for percentage growth pace...

Euromonitor International's The World Market for Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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