PUBLISHER: Euromonitor International | PRODUCT CODE: 1869178
PUBLISHER: Euromonitor International | PRODUCT CODE: 1869178
Luxury Goods in Thailand
In 2025, luxury goods in Thailand was moderately constrained by slower-than-expected tourism recovery, due to safety concerns following the earthquake in Myanmar which had repercussions in Bangkok, along with competition in the region from Japan and South Korea, with total tourist arrivals and spending falling short of review period levels. Luxury leather bags, luxury timepieces, and luxury fine jewellery, which traditionally rely on affluent international buyers for peak sales, have faced softe...
Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2029 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2020-2025
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
- Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Affluent locals support experiential luxury's growth
- Competitive landscape features mix of global brands and local operators
- Rising demand for bespoke luxury experiences
PROSPECTS AND OPPORTUNITIES
- Demand for luxury travel experiences to drive future growth
- Thailand offers further potential for new luxury hotel openings
- Luxury hotels and restaurants to drive sustainable travel experiences
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising demand for premium and low-alcohol beverages drives growth
- Diageo Moet Henessy retains lead of fragmented competitive landscape
- Despite prevalence of on-trade channels, distribution continues to expand
PROSPECTS AND OPPORTUNITIES
- Affluent consumers to favour artisanal and craft beverages for authenticity
- Luxury brands to adopt sustainable practices and digital engagement strategies
- Growing demand for premium drinks drives market expansion at home
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Luxury car brands drive growth with eco-friendly models to align with Thailand's sustainability goals
- Bespoke options and expansion of luxury car dealerships
- Consolidated landscape with manufacturers focused on electric and hybrid models
PROSPECTS AND OPPORTUNITIES
- Solid growth to be supported by government drive towards greater EV uptake
- Luxury car brands set to drive growth with sustainable innovations
- Manufacturers to increasingly prioritise advanced technology
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables electronics
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Sustainability to support growth of personal luxury through eco-friendly materials
- Luxury brands to adopt immersive and personalised experiences
- Omnichannel sales strategy likely to gain further momentum
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2020-2025
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
- Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
