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PUBLISHER: Euromonitor International | PRODUCT CODE: 1874122
PUBLISHER: Euromonitor International | PRODUCT CODE: 1874122
Staple Foods in China
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PAGES: 71 Pages
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In 2025, a key trend within the staple foods sector has been the further rise of private label products. A growing number of retailers have expanded or strategically prioritised their private-label offerings. These products have successfully attracted a broad consumer base by delivering comparable quality to brands at more competitive prices. This trend underscores a broader shift in consumer behaviour, as individuals have become more budget conscious amid the evolving economic climate. This hei...
Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CSCN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Private label gaining share while health is also in focus
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Maturity and economic conditions constrain growth
- Demographic developments boost demand for breakfast cereals
WHAT'S NEXT?
- Maturity remains a key factor
- Opportunities for health focused development
COMPETITIVE LANDSCAPE
- Strong private label presence
- Stable competitive landscape
CHANNELS
- Diversification of preferred shopping destinations
- Continued expansion of e-commerce
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Maturity and price-sensitivity hinders sales but opportunities remain in smaller cities
INDUSTRY PERFORMANCE
- Baked goods demonstrates steady growth momentum
- Strong growth for dessert pies and tarts
WHAT'S NEXT?
- Penetration rate of baked goods in China expected to increase steadily
- Health and wellness becomes a highly prominent topic in baked goods
- Rise of large-scale bakery outlets in lower-tier cities in China
COMPETITIVE LANDSCAPE
- Private-label products continue to hold a leading position within baked goods
- Brand leader experiencing share decline
CHANNELS
- Food/drink/tobacco specialists channel dominates
- Supermarkets gradually being deprioritised in the consumer's path to purchase
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 Sales of Pastries by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Health concerns boost hot cereals
INDUSTRY PERFORMANCE
- Breakfast cereals sees further growth, with hot cereals performing well
- RTE cereals faces challenges
WHAT'S NEXT?
- Expansion in elderly population expected to boost growth in hot cereals
- Youth demand drives evolution of China's breakfast cereals market
- Muesli and granola seeing product innovation in terms of fortification
COMPETITIVE LANDSCAPE
- Seamild reinforces leading position
- Industry consolidation is expected with top players continuing to expand their market share
CHANNELS
- Emerging channels are driving growth in breakfast cereal sector
- Significant expansion of warehouse clubs
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Processed seafood benefits from healthy image
INDUSTRY PERFORMANCE
- Processed meat, seafood and alternatives to meat suffers due to economic slowdown
- Processed seafood sees demand supported by health and wellness trend
WHAT'S NEXT?
- Clean label and health claims are major innovations in processed meat and seafood
- Rise of private labels in processed meat and seafood
- Innovation focusing on convenience
COMPETITIVE LANDSCAPE
- Private label expansion
CHANNELS
- Foodservice volumes expected to grow
- E-commerce channel continues expansion
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Stronger competition from fresh produce linked to health trends
INDUSTRY PERFORMANCE
- Sales in shelf stable fruit recede to pre-pandemic level
- Rising health awareness undermines demand
WHAT'S NEXT?
- Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
- Struggling to resonate with evolving health trends
- Redefining processed fruit with herbal infusions and clean labels
COMPETITIVE LANDSCAPE
- The competitive landscape remains stable
- Image problems and lack of innovation
CHANNELS
- Supermarkets and hypermarkets are still the primary channels
- Ongoing e-commerce growth, but penetration remains relatively limited
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rise in home delivery foodservice hinders sales of rice, pasta and noodles
INDUSTRY PERFORMANCE
- Rice, pasta and noodles experiencing a decline in sales
- Pasta struggling to compete with instant noodles
WHAT'S NEXT?
- Growing onus on brand development
- The spicy noodles boom reflects segmentation trend in China's instant noodles market
- Development of the private label segment
COMPETITIVE LANDSCAPE
- Samyang points a way forward for domestic players in instant noodles
- Private label tapping into health focused demand
CHANNELS
- Foodservice volume growth for rice, pasta and noodles slows amid delivery platform battles
- E-commerce channel makes gains amid offline resilience
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 69 NBO Company Shares of Rice: % Value 2021-2025
- Table 70 LBN Brand Shares of Rice: % Value 2022-2025
- Table 71 NBO Company Shares of Pasta: % Value 2021-2025
- Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
- Table 73 NBO Company Shares of Noodles: % Value 2021-2025
- Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
- Table 76 Distribution of Rice by Format: % Value 2020-2025
- Table 77 Distribution of Pasta by Format: % Value 2020-2025
- Table 78 Distribution of Noodles by Format: % Value 2020-2025
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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