Consumer Health in the Philippines

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising flu and hygiene concerns support solid sales growth in 2024
• Demand for all-in-one analgesic kits
• Investment in packaging formats and digital education

PROSPECTS AND OPPORTUNITIES

• Rising medical costs will continue to drive health consciousness
• Retail channels launching own analgesics lines
• Preference for generic brands set to persist

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rise in face-to-face occasions boosts allergy remedy demand
• Strong loyalty towards local leaders
• Flavour innovation enhances product appeal while shift towards natural variants continues

PROSPECTS AND OPPORTUNITIES

• Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
• Lozenges set to see further expansion as natural trend accelerates
• Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lifestyle shifts drive demand for digestive remedies
• Cross-bundling gains momentum
• Purchase incentives and health education boost engagement for digestive remedy brands

PROSPECTS AND OPPORTUNITIES

• Rising sales projected for forecast period as hygiene challenges persist in rural areas
• Social development set to drive antacid demand
• Urban mobility trends and government initiatives will continue to support demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Unusual heat drives demand for skin and hair treatments
• Topical germicidals/antiseptics rises with active lifestyles, while players invest in experiential marketing
• Self-medication remains common in rural areas - 'taboo' products benefit from e-commerce expansion

PROSPECTS AND OPPORTUNITIES

• Aesthetic consciousness increases among younger generations
• Local brands expand into dermatological care with consumers focusing more on ingredients
• Antiseptics evolve into sprays and creams, and e-commerce expansion will continue to push growth

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• NRT gum vs the vape surge: a battle for consumer attention
• Singlebrand gravity: Nicorette's portfolio is shaping shopper expectations
• From awareness to adherence: execution levers to unlock sustainable NRT growth

PROSPECTS AND OPPORTUNITIES

• Rising tobacco taxes represent opportunity for growth
• NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
• Nicorette will spearhead the expansion of product offerings

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• On-the-go lifestyles impacting sleep quality and supporting sales in sleep aids
• Rise of vitamin-infused sleep aids and melatonin
• Improved accessibility and affordability of sleep products amid strong herbal shift

PROSPECTS AND OPPORTUNITIES

• Growing awareness of sleep education
• Remote work and BPO expansion blurring sleep patterns
• Gummy format to become more prevalent in sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital exposure drives eye care demand
• Cooling effects gain popularity
• Shift in focus towards preventative eye care

PROSPECTS AND OPPORTUNITIES

• Advanced eye care solutions become mainstream
• Online channels maintain constant promotions
• Japanese brands expand influence, while demand increases as temperatures rise

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness supports sales in wound care in 2025
• Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
• Shift towards smaller volumes and formats, while first aid kits evolve

PROSPECTS AND OPPORTUNITIES

• Growth for wound care set to accelerate in value terms during forecast period
• Polarisation expected to set in
• Institutions to invest in first-aid training, including basic wound management

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummy formats gain traction with youth amid continued interest in herbal variants
• Lifestyle shifts drive digestive health focus
• Supplements see rising interest amid increased healthcare costs

PROSPECTS AND OPPORTUNITIES

• Digital influence to further boost niche supplements
• Beauty supplements among those set to see further growth
• Capsules will remain in demand while personalisation will give rise to niche supplements

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience culture fuels demand for weight management solutions
• Gut health gains ground as a weight management priority
• Social influence and urbanisation drive youth engagement

PROSPECTS AND OPPORTUNITIES

• Familiar ingredients drive consumer trust: L-carnitine and apple cider vinegar
• Small formats, big impact: the rise of trial and travel sizes
• Dual-purpose innovation: beauty drinks with weight management benefits

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Running culture fuels demand for sports nutrition
• Optimum Nutrition leads as retailers increase investment in promotions
• Protein integrates more into everyday retail and lifestyle, while expanding e-commerce payment options boost demand

PROSPECTS AND OPPORTUNITIES

• Flavour innovation attracts younger consumers
• Ingredient transparency to shape purchasing behaviour as gyms expand their offerings
• Health education, government campaigns and e-commerce activity will further expand market reach

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer demand for immunity, beauty and digestive health
• Rapid growth of 'others' within increasingly fragmented competitive landscape
• Rapid online shift and rising interest in ingredients

PROSPECTS AND OPPORTUNITIES

• Continued innovation and the rise of combination products
• Increased regulatory scrutiny and consumer sophistication
• Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Parental concern drives category growth in 2025
• Loyalty and membership programmes drive consumer purchases
• Paediatricians are valued as key source of information

PROSPECTS AND OPPORTUNITIES

• Despite near-saturation, growth will continue during forecast period
• Greater demand for paediatric probiotics, alongside sharpened focus on digestive health in children
• Increased screen time will drive demand for children's eye care products

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Beauty vitamins surge with celebrity and influencer endorsements
• Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
• Digitalisation elevates lesser-known brands

PROSPECTS AND OPPORTUNITIES

• Multivitamins preferred for value and convenience
• Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
• Smarter buying behaviour will be driven by education and digital tools

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030