PUBLISHER: Euromonitor International | PRODUCT CODE: 2023810
PUBLISHER: Euromonitor International | PRODUCT CODE: 2023810
Home Care in Japan
Home care in Japan is characterised by a trend towards premiumisation, driven by consumer demand for high-value products. Despite economic challenges, brands have successfully driven sales through innovation, particularly in product formats and multifunctionality. Laundry care remains the largest category, while dishwashing is expected to be one of the fastest-growing categories. The market is concentrated, with Kao Corp and P&G Japan GK dominating the landscape. To succeed, brands should focus...
Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Brands Innovate to Drive Sales in Challenging Economic Conditions
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home Care
Industry Performance
Laundry Care Dominates Market Share Due to Multifunctionality and Premiumisation
CHART 2 Brands Launch Multifunctional, Cross-Surface Cleaning Solutions
Dishwashing Drives Growth with Multifunctional and Premium Offerings
CHART 3 Major brands Launch Time-Saving, Multifunctional Formats
CHART 4 Value Sales of Home Care 2020-2030
CHART 5 Volume Sales of Home Care 2020-2030
CHART 6 Value Sales of Home Care by Category 2025
What's Next?
Consumer Bifurcation Anticipated to Influence Home Care Sales
Laundry Care Set to Remain the Largest Category While Innovation Becomes Essential
CHART 7 Analyst Insight for Home Care
Sustainability and Premiumisation Drive Industry Trends
CHART 8 Forecast Value Sales of Home Care 2020-2030
CHART 9 Forecast Value Sales of Home Care by Category 2025-2030
Competitive Landscape
Kao Corp and P&G Japan Gk Lead Market Consolidation
CHART 10 Company Shares of Home Care 2025
CHART 11 Brand Shares of Home Care 2025
Channels
Health and Beauty Specialists Lead Sales through Convenience and Trust
Retail E-Commerce Grows Steadily with Eco-Friendly Products
CHART 12 Retail Channels for Home Care 2020-2025
Economic Context
CHART 13 Economic Context for Home Care
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Home Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
LAUNDRY CARE IN JAPAN
- Key Data Insights
- 2025 Developments
- Premium Brands Drive Growth through Innovation and Emotional Value
- Key Industry Trends
- CHART 20 Key Industry Trends for Laundry Care
- Industry Performance
- Laundry Detergents Dominate While Showing Dynamic Growth, Driven by Multifunctionality
- CHART 21 Major Brands Drive Innovation with Multi-Functional Detergents
- Mood-Boosting Ingredients and Premiumisation Redefine Market Dynamics
- CHART 22 Laundry Care Evolves with Mood-Enhancing Fragrances
- CHART 23 Value Sales of Laundry Care 2020-2030
- CHART 24 Volume Sales of Laundry Care 2020-2030
- CHART 25 Value Sales of Laundry Care by Category 2025
- What's Next?
- Premiumisation and Multifunctionality to Drive Future Growth
- Laundry Detergents to Remain Dominant, While Fabric Softeners Will Experience Dynamic Development
- Sustainability and Innovation Set to Shape the Future Landscape
- CHART 26 Analyst Insight for Laundry Care
- CHART 27 Forecast Value Sales of Laundry Care 2020-2030
- CHART 28 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
- Kao Corp and P&G Japan Gk Dominate through Premiumisation
- CHART 29 Company Shares of Laundry Care 2025
- CHART 30 Brand Shares of Laundry Care 2025
- Channels
- Health and Beauty Specialists Drive Laundry Care Sales through Convenience and Premiumisation
- E-Commerce Gains Share as Consumers Seek Convenience and Premium Products
- CHART 31 Retail Channels for Laundry Care 2020-2025
- Economic Context
- CHART 32 Economic Context for Laundry Care
- CHART 33 Real Gdp Growth 2020-2030
- CHART 34 Inflation 2020-2030
- Consumer Context
- CHART 35 Consumer Context for Laundry Care
- CHART 36 Population 2020-2030
- CHART 37 Consumer Expenditure 2020-2030
- CHART 38 Population by Generation 2025
- Country Reports Disclaimer
DISHWASHING IN JAPAN
- Key Data Insights
- 2025 Developments
- Leading Brands Innovate with New Product Formats
- Key Industry Trends
- CHART 39 Key Industry Trends for Dishwashing
- Industry Performance
- CHART 40 Brands Innovate with New Formats to Simplify and Elevate Dishwashing Experience
- Hand Dishwashing Remains the Largest and Best-Performing Category
- CHART 41 Top Brands Drive Quick Wash Innovation with New Format and Formula
- Various Brands Innovate Due to Consumer Demand for Sustainability
- CHART 42 Value Sales of Dishwashing 2020-2030
- CHART 43 Volume Sales of Dishwashing 2020-2030
- CHART 44 Value Sales of Dishwashing by Category 2025
- What'S Next?
- Convenience Expected to Drive Future Performance
- Automatic Dishwashing Tablets Expected to Lead Growth
- CHART 45 Analyst Insight for Dishwashing
- Distribution Strategies in Dishwashing Set to Evolve
- CHART 46 Forecast Value Sales of Dishwashing 2020-2030
- CHART 47 Forecast Value Sales of Dishwashing by Category 2025-2030
Competitive Landscape
- Kao Corp and P&G Japan Gk Drive Innovation and Sustainability
- CHART 48 Company Shares of Dishwashing 2025
- CHART 49 Brand Shares of Dishwashing 2025
- Channels
- Retail Offline Drives Dishwashing Sales through Wide Reach
- Retail E-Commerce Gains Traction with Eco-Friendly Products
- CHART 50 Retail Channels for Dishwashing 2020-2025
- Economic Context
- CHART 51 Economic Context for Dishwashing
- CHART 52 Real Gdp Growth 2020-2030
- CHART 53 Inflation 2020-2030
- Consumer Context
- CHART 54 Consumer Context for Dishwashing
- CHART 55 Population 2020-2030
- CHART 56 Consumer Expenditure 2020-2030
- CHART 57 Population by Generation 2025
- Country Reports Disclaimer
SURFACE CARE IN JAPAN
- Key Data Insights
- 2025 Developments
- Kao Drives Growth with Innovative Surface Care Solutions
- Key Industry Trends
- CHART 58 Key Industry Trends for Surface Care
- Industry Performance
- Home Care Wipes and Floor Cleaning Systems Drives Surface Care Performance
- CHART 59 Kao Redefines Cleaning Routines with Format Innovation in Surface Care
- Health and Wellness Trend Boosts Premium Surface Care Sales
- CHART 60 Kao Expands Wellness-Focused Surface Care with Low-Irritant, Antibacterial Cleaning Innovations
- CHART 61 Value Sales of Surface Care 2020-2030
- CHART 62 Volume Sales of Surface Care 2020-2030
- CHART 63 Value Sales of Surface Care by Category 2025
- What's Next?
- Consumers Anticipated to Drive Premiumisation with Multifunctional Products
- Bathroom Cleaners Set to Become the Largest Category
- Design-Conscious Packaging and Space Efficiency Expected to Grow in Importance
- CHART 64 Forecast Value Sales of Surface Care 2020-2030
- CHART 65 Forecast Value Sales of Surface Care by Category 2025-2030
Competitive Landscape
- Kao and Lion Corp Drive Premiumisation with Innovative Products
- CHART 66 Company Shares of Surface Care 2025
- CHART 67 Brand Shares of Surface Care 2025
- Channels
- Health and Beauty Specialists Lead Surface Care Sales
- Retail E-Commerce Gains Traction with Targeted Promotions
- CHART 68 Retail Channels for Surface Care 2020-2025
- Economic Context
- CHART 69 Economic Context for Surface Care
- CHART 70 Real Gdp Growth 2020-2030
- CHART 71 Inflation 2020-2030
- Consumer Context
- CHART 72 Consumer Context for Surface Care
- CHART 73 Population 2020-2030
- CHART 74 Consumer Expenditure 2020-2030
- CHART 75 Population by Generation 2025
- Country Reports Disclaimer
POLISHES IN JAPAN
- Key Data Insights
- 2025 Developments
- Economic Factors Cause Flat Performance for Polishes
- Key Industry Trends
- CHART 108 Key Industry Trends for Polishes
- Industry Performance
- Multifunctionality Stabilises Polish Sales
- CHART 109 Rinrei Launches Dual-Action Tsuyapika Wax Sheet and Spray for Cleaning and Coating Floors
- CHART 110 Value Sales of Polishes 2020-2030
- CHART 111 Volume Sales of Polishes 2020-2030
- CHART 112 Value Sales of Polishes by Category 2025
- What's Next?
- Multifunctionality Expected to Drive Future Performance
- Slowing Category Growth Set to Drive Brands Towards B2c Opportunities
- Sustainability Expected to Shape the Future of Polishes
- CHART 113 Forecast Value Sales of Polishes 2020-2030
- CHART 114 Forecast Value Sales of Polishes by Category 2025-2030
Competitive Landscape
- Kao and Columbus Maintain Lead through Innovation
- CHART 115 Company Shares of Polishes 2025
- CHART 116 Brand Shares of Polishes 2025
- Channels
- Health and Beauty Specialists and Apparel and Footwear Specialists Drive Sales
- Retail E-Commerce Grows Slowly with Hybrid Models Gaining Traction
- CHART 117 Retail Channels for Polishes 2020-2025
- Economic Context
- CHART 118 Economic Context for Polishes
- CHART 119 Real Gdp Growth 2020-2030
- CHART 120 Inflation 2020-2030
- Consumer Context
- CHART 121 Consumer Context for Polishes
- CHART 122 Population 2020-2030
- CHART 123 Consumer Expenditure 2020-2030
- CHART 124 Population by Generation 2025
- Country Reports Disclaimer
AIR CARE IN JAPAN
- Key Data Insights
- 2025 Developments
- Leading Players Drive Premiumisation with Personalised Scent Solutions
- Key Industry Trends
- CHART 125 Key Industry Trends for Air Care
- Industry Performance
- CHART 126 Brands Enhance Products with Mood-Enhancing Scents and Space-Personalised Formats
- Brands Enhance Products with Mood-Boosting Scents and Formats
- CHART 127 St Corp and Kobayashi Refresh Air Care with Seasonal Scents and Multi-Space Mood-Enhancing Formats
- Health and Wellness Drive Innovation in Scent Personalisation
- CHART 128 Leading Players Elevate Personalisation with Multi-Space Scent Solutions and Refill Flexibility
- CHART 129 Value Sales of Air Care 2020-2030
- CHART 130 Volume Sales of Air Care 2020-2030
- CHART 131 Value Sales of Air Care by Category 2025
- What's Next?
- Personalised Air Care Set to Drive Category Performance
- Liquid Air Fresheners Expected to Lead Market Growth
- Personalisation and Wellness Drive Business Innovation
- CHART 132 Analyst Insight for Air Care
- CHART 133 Forecast Value Sales of Air Care 2020-2030
- CHART 134 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
- Leading Players Maintain Dominance through Innovation
- CHART 135 Company Shares of Air Care 2025
- CHART 136 Brand Shares of Air Care 2025
- Channels
- Health and Beauty Specialists Lead Air Care Sales through Routine Household Shopping
- Retail E-Commerce Gains Traction among Younger Urban Consumers
- CHART 137 Retail Channels for Air Care 2020-2025
- Economic Context
- CHART 138 Economic Context for Air Care
- CHART 139 Real Gdp Growth 2020-2030
- CHART 140 Inflation 2020-2030
- Consumer Context
- CHART 141 Consumer Context for Air Care
- CHART 142 Population 2020-2030
- CHART 143 Consumer Expenditure 2020-2030
- CHART 144 Population by Generation 2025
- Country Reports Disclaimer
HOME INSECTICIDES IN JAPAN
- Key Data Insights
- 2025 Developments
- Urban Pest Control Supports Growth Despite Decline
- Key Industry Trends
- CHART 145 Key Industry Trends for Home Insecticides
- Industry Performance
- Health and Wellness Spurs Innovative Product Launches
- CHART 146 Earth Corp and Lec Inc Tap Health & Wellness Trend with Skin-Safe Insect Repellents in Japan
- Multifunctionality Drives Innovation in Home Insecticide Products
- CHART 147 Multifunctional Product Launches Combining Pest Control, Deodorising, and Seasonal Utility Becoming
- CHART 148 Value Sales of Home Insecticides 2020-2030
- CHART 149 Volume Sales of Home Insecticides 2020-2030
- CHART 150 Value Sales of Home Insecticides by Category 2025
- What's Next?
- Multifunctional Products Expected to Drive Future Performance
- Skin- and Eco-Friendly Products Anticipated to Continue Gaining Traction
- Sustainability and Digital Integration Shape Future Landscape
- CHART 151 Analyst Insight for Home Insecticides
- CHART 152 Forecast Value Sales of Home Insecticides 2020-2030
- CHART 153 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
- Earth Corp Strengthens Lead with Innovative Multifunctional Products
- CHART 154 Company Shares of Home Insecticides 2025
- CHART 155 Brand Shares of Home Insecticides 2025
- Channels
- Health and Beauty Specialists Remains Dominant Channel for Home Insecticides Sales
- Retail E-Commerce Drives Growth with Convenience and Promotions
- CHART 156 Retail Channels for Home Insecticides 2020-2025
- Economic Context
- CHART 157 Economic Context for Home Insecticides
- CHART 158 Real Gdp Growth 2020-2030
- CHART 159 Inflation 2020-2030
- Consumer Context
- CHART 160 Consumer Context for Home Insecticides
- CHART 161 Population 2020-2030
- CHART 162 Consumer Expenditure 2020-2030
- CHART 163 Population by Generation 2025
- Country Reports Disclaimer
BLEACH IN JAPAN
- Key Data Insights
- 2025 Developments
- Kao Corp'S Multifunctionality Drive Fails to Halt Bleach Decline
- Key Industry Trends
- CHART 76 Key Industry Trends for Bleach
- Industry Performance
- CHART 77 Kao Revamps Wide Haiter Pro Series with Expanded Cleaning Uses and New Packaging
- Economic Pressure and Consumer Shift Impact Bleach Sales
- CHART 78 Value Sales of Bleach 2020-2030
- CHART 79 Volume Sales of Bleach 2020-2030
- What's Next?
- Consumers Anticipated to Shift Away From Traditional Bleach Products
- Multifunctionality Expected to Drive Innovation Despite Decline
- Brands Anticipate Exploring B2b Opportunities to Stay Relevant
- CHART 80 Forecast Value Sales of Bleach 2020-2030
Competitive Landscape
- Kao Corp Maintains Lead as Bleach Market Declines
- CHART 81 Company Shares of Bleach 2025
- CHART 82 Brand Shares of Bleach 2025
- Channels
- Health and Beauty Specialists Lead Bleach Sales Due to Consumer Trust
- Retail E-Commerce Grows Modestly as Consumers Value Convenience
- CHART 83 Retail Channels for Bleach 2020-2025
- Economic Context
- CHART 84 Economic Context for Bleach
- CHART 85 Real Gdp Growth 2020-2030
- CHART 86 Inflation 2020-2030
- Consumer Context
- CHART 87 Consumer Context for Bleach
- CHART 88 Population 2020-2030
- CHART 89 Consumer Expenditure 2020-2030
- CHART 90 Population by Generation 2025
- Country Reports Disclaimer
TOILET CARE IN JAPAN
- Key Data Insights
- 2025 Developments
- Premiumisation with Innovative Product Formats Influences Category Performance
- Key Industry Trends
- CHART 91 Key Industry Trends for Toilet Care
- Industry Performance
- CHART 92 Japanese Toilet Care Brands Elevate Cleaning with Fragrance-Led, Mood-Enhancing Innovations
- In-Cistern Devices Lead Sales through Mood-Boosting Ingredients
- Evolving Product Formats Impact Consumer Cleaning Habits
- CHART 93 Value Sales of Toilet Care 2020-2030
- CHART 94 Volume Sales of Toilet Care 2020-2030
- CHART 95 Value Sales of Toilet Care by Category 2025
- What's Next?
- Convenience and Sensorial Experiences Set to Drive Premiumisation
- In-Cistern Devices and Toilet Cleaning Systems Expected to Lead Growth
- High-Value Innovation Set to Drive Brand Differentiation
- CHART 96 Forecast Value Sales of Toilet Care 2020-2030
- CHART 97 Forecast Value Sales of Toilet Care by Category 2025-2030
Competitive Landscape
- Leading Companies Drive Premiumisation through Innovative Formats
- CHART 98 Company Shares of Toilet Care 2025
- CHART 99 Brand Shares of Toilet Care 2025
- Channels
- Health and Beauty Specialists Drive Toilet Care Sales with Strong Presence
- Retail E-Commerce Gains Traction with Convenience and Variety
- CHART 100 Retail Channels for Toilet Care 2020-2025
- Economic Context
- CHART 101 Economic Context for Toilet Care
- CHART 102 Real Gdp Growth 2020-2030
- CHART 103 Inflation 2020-2030
- Consumer Context
- CHART 104 Consumer Context for Toilet Care
- CHART 105 Population 2020-2030
- CHART 106 Consumer Expenditure 2020-2030
- CHART 107 Population by Generation 2025
- Country Reports Disclaimer
