PUBLISHER: Euromonitor International | PRODUCT CODE: 2092354
PUBLISHER: Euromonitor International | PRODUCT CODE: 2092354
Snacks in the US
Snacks in the US is experiencing value growth driven by premium launches and innovation, yet faces challenges as volume remains subdued and cost pressures persist, mirroring wider North American patterns. Competitive intensity is increasing, with leading companies leveraging acquisitions and portfolio diversification to offset organic slowdown, while the emergence of e-commerce and warehouse clubs is accelerating channel fragmentation. Brands that aim to succeed should focus on clear functional...
Euromonitor International's Snacks in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
CHART 2 Takis All Intense, Not All Spicy Campaign
Rxbar Leverages Functionality to Capture Premium Spending
CHART 3 Rxbar Expands High Protein Line
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
CHART 6 Analyst Insight for Snacks
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
CHART 9 Company Shares 2026
CHART 10 Brand Shares 2026
Channels
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
CHART 11 Retail Channels 2021-2026
Products
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE US
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Resilience in the Snack Aisle: Consumer Trade-Offs between Indulgence and Wellness
- Protein-Focused Snack Bars Reposition Nutrition as a Daily Pantry Essential
- CHART 19 Protein Bars Shift From Gym Niche to Pantry Staple
- Loacker'S Seasonal Launches Reinforce Premiumisation Amid Declining Indulgent Snack Volumes
- CHART 20 Costco Exclusives Highlight Demand for Convenient Pack Sizes, Premium Goods, and Seasonal Appeal
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Snack Bar Brands to Leverage Functional Claims to Drive Routine Purchases
- CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- Functional Benefits and Regulatory Shifts Set to Reshape Brand Innovation and Pricing
- CHART 25 Forecast Value Sales 2021-2031
- CHART 26 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mars Absorbs Legacy Snack Brands, Reshaping Entry Barriers for Rivals
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
- Channels
- Warehouse Clubs and E-Commerce Draw Share From Supermarkets
- Influencer-Backed Snack Bars Drive Online Gains for Omnichannel Retailers
- CHART 29 Retail Channels 2021-2026
- Products
- Functional Formulations and Digital-First Strategies
- Breakthroughs in Nutritional Engineering and Plant-Based Snacking
- Market Consolidation and the Rise of E-Commerce Barriers
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN THE US
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Hershey Raises Prices as Affordability Pressures Reshape Consumer Habits
- CHART 37 Reese'S Continues to Expand Big Cup Options, Lowering Cocoa Exposure
- Countlines Drive Overall Demand as Tablets Attract Premium Shoppers
- Mondelez Focuses on Sustainability Credentials
- CHART 38 Mondelez Celebrates Achieving 100% Cocoa Life Sourcing
- CHART 39 Value Sales 2021-2031
- CHART 40 Volume Sales 2021-2031
- CHART 41 Value Sales by Category 2026
- What's Next?
- Premiumisation and Glp-1 Uptake Set to Reshape Chocolate Consumption
- Countlines to Retain Lead as Tablets Capture Premium Demand
- CHART 42 Analyst Insight for Chocolate Confectionery
- Navigating Supply Shocks through Innovation
- CHART 43 Forecast Value Sales 2021-2031
- CHART 44 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Hershey and Mars Wrigley Hold Firm as New Brands Disrupt on Price and Innovation
- CHART 45 Company Shares 2026
- CHART 46 Brand Shares 2026
- Channels
- Hypermarkets and Supermarkets Lose Share to Retail E-Commerce as Price Pressures Drive Change
- Warehouse Clubs and Private Label Attract Shoppers Facing Cost Pressures
- Retail E-Commerce Outpaces Impulse Channels by Enabling Bulk and Direct Sales
- CHART 47 Retail Channels 2021-2026
- Products
- Shifting Formulations and Enhanced Consumer Engagement
- Flavour Diversification and Celebrity-Led Market Entry
- Competitive Restructuring and the Rise of Bulk Retail
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN THE US
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Inflation and Shifting Habits: the Divergent Performance of Us Gum
- Chewing Gum Sustains Leadership as Innovation Targets Value Seekers
- 5 Gum Evolution Delivers Experience-Led Flavour Innovation
- CHART 55 um Evolution Unveiled with New Flavour-Shifting Variant
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Value Growth and Premiumisation Amidst Stagnant Volumes
- Supply Chain Vulnerabilities and Import Reliance
- CHART 59 Analyst Insight for Gum
- Functional Innovation to Be Driven by Glp-1 Medications
- CHART 60 Forecast Value Sales 2021-2031
- CHART 61 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mars Wrigley Accelerates Brand Investment to Widen Lead over Rivals
- Functional Gum Launches Target New Occasions and Energise Demand
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
- Channels
- Hypermarkets Defend Leading Position as Impulse Shifts Persist
- Retail E-Commerce Accelerates as Frictionless Buying Reshapes Habits
- CHART 64 Retail Channels 2021-2026
- Products
- The Shift Towards Purposeful and Benefit-Led Consumption
- Energy and Wellness Formulations Enter the Mainstream
- Competitive Restructuring and the Middle-Tier Squeeze
- Economic Context
- CHART 65 Economic Context for Gum
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Gum
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN THE US
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 71 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Sweet Substitution: How the Cocoa Crisis Is Fuelling a Sugar Renaissance
- Skittles Sparks Consumer Interest by Blending Sweet and Spicy Flavours
- CHART 72 Skittles Gummies Fuego Demonstrates Strong Pull of Innovation
- Chewy Candies and Mints Drive Volume Growth Amid Cocoa Crisis
- CHART 73 Value Sales 2021-2031
- CHART 74 Volume Sales 2021-2031
- CHART 75 Value Sales by Category 2026
- What's Next?
- Innovation to Sustain Value Growth
- Chewy Candies to Maintain Leadership as Mints Accelerate
- CHART 76 Analyst Insight for Sugar Confectionery
- Regulatory Reformulations and Premium Launches Will Reshape Consumer Choices
- CHART 77 Forecast Value Sales 2021-2031
- CHART 78 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Ferrara and Mars Wrigley Respond to Challenger Gains with New Launches
- CHART 79 Company Shares 2026
- CHART 80 Brand Shares 2026
- Channels
- Target Leverages Collaborations to Boost Impulse Sales and Exclusivity
- Skittles and Tiktok Accelerate E-Commerce and Product Discovery
- CHART 81 Retail Channels 2021-2026
- Products
- Evolving Consumer Preferences and Digital Discovery
- Strategic Collaborations and Textural Breakthroughs
- Market Share Shifts and Regulatory Pressures
- Economic Context
- CHART 82 Economic Context for Sugar Confectionery
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
- Consumer Context
- CHART 85 Consumer Context for Sugar Confectionery
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN THE US
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 88 Key Industry Trends for Ice Cream
- Industry Performance
- Balancing Inflationary Pressures with Value-Driven Innovation
- CHART 89 Consumers Leave Convenience for Value Options
- Healthier Alternatives Drive Frozen Yoghurt Outperformance
- CHART 90 Frozen Yoghurt Wins with Perceived Healthy Indulgence
- Navigating Economic Turbulence: the Drive for Efficiency and Consolidation
- CHART 91 Value Sales 2021-2031
- CHART 92 Volume Sales 2021-2031
- CHART 93 Value Sales by Category 2026
- What's Next?
- Bulk Multi-Packs to Drive Value as Convenience Retail Contracts
- Take-Home to Maintain Lead as Portion Control Prevails
- CHART 94 Analyst Insight for Ice Cream
- Frozen Yoghurt to Gain Further Momentum as Health Claims and Innovation Align
- CHART 95 Forecast Value Sales 2021-2031
- CHART 96 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Competitive Landscape Reinforces Top Brand Stability
- CHART 97 Company Shares 2026
- CHART 98 Brand Shares 2026
- Channels
- Supermarkets Hold Lead as Convenience Closures Spur Bulk Buying
- E-Commerce Gains Ground as In-Store Impulse Wanes
- CHART 99 Retail Channels 2021-2026
- Products
- Maximising Perceived Value through Functional Enhancements
- Elevating Legacy Formats with Novel Ingredients and Textures
- Securing Market Share and Strengthening Brand Resilience
- Economic Context
- CHART 100 Economic Context for Ice Cream
- CHART 101 Real Gdp Growth 2021-2031
- CHART 102 Inflation 2021-2031
- Consumer Context
- CHART 103 Consumer Context for Ice Cream
- CHART 104 Population 2021-2031
- CHART 105 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN THE US
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 106 Key Industry Trends for Savoury Snacks
- Industry Performance
- Boulder Canyon'S Value Strategy Outpaces Volume Stagnation
- CHART 107 Consumers Seek Improved Manufacturing and Ingredient Formulations to Justify Costs
- Chomps Redefines Everyday Protein with Chicken Innovation
- CHART 108 Chomps Continues Meat Craze with Chicken Stick Launch
- Portion Control Captures Health-Conscious Consumers
- CHART 109 Value Sales 2021-2031
- CHART 110 Volume Sales 2021-2031
- CHART 111 Value Sales by Category 2026
- What's Next?
- Premium Product Launches to Target Affluent Shoppers as Price Rises
- Convenience Packaging and Seasonal Launches to Reshape Consumer Choices
- CHART 112 Analyst Insight for Savoury Snacks
- Rising Demand for Intentional Snacking Set to Drive Premium Innovation
- CHART 113 Forecast Value Sales 2021-2031
- CHART 114 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mars Inc Looks to Strengthen Snacking Reach as Frito-Lay Defends Leadership
- CHART 115 Company Shares 2026
- CHART 116 Brand Shares 2026
- Channels
- Supermarkets and Hypermarkets Lose Share as Shoppers Seek Value
- Ai-Driven Brand Strategies Boost Online Sales Growth
- CHART 117 Retail Channels 2021-2026
- Products
- Catalysts for Premiumisation and Formulation Shifts
- Strategic Execution in Modern Snacking Portfolios
- Market Polarisation and Value Creation
- Economic Context
- CHART 118 Economic Context for Savoury Snacks
- CHART 119 Real Gdp Growth 2021-2031
- CHART 120 Inflation 2021-2031
- Consumer Context
- CHART 121 Consumer Context for Savoury Snacks
- CHART 122 Population 2021-2031
- CHART 123 Population by Generation 2026
- Country Reports Disclaimer
