PUBLISHER: Euromonitor International | PRODUCT CODE: 2107185
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107185
Snacks in Italy
Snacks in Italy records value growth surpassing volume expansion in 2026. This resilience is underpinned by a marked transformation in consumer habits, as snacks become firmly woven into daily routines, functioning as substitutes for meals and providing both convenience and targeted nutritional benefits. The landscape is fragmented, with the leading players sustaining loyalty through ongoing innovation, emotional brand positioning and a focus on trusted quality, while emerging brands capture gro...
Euromonitor International's Snacks in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Innovation and Daily Repositioning Drive Italian Snacks in 2026
Health, Quality and Everyday Relevance Drive Italy'S Snacking
CHART 2 Value Sales 2021-2031
CHART 3 Value Sales by Category 2026
What's Next?
Health, Wellness and Functional Snacking to Drive Repeat Purchases
CHART 4 Analyst Insight for Snacks
Savoury Snacks Maintain Lead and Set to Outpace Rivals in Growth
Emotional Storytelling and Collaborations to Spark New Consumer Engagement
CHART 5 Forecast Value Sales 2021-2031
CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Ferrero Spa Strengthens Lead through Innovation and Emotional Appeal
Tonitto 1939 Captures Growth by Targeting Health and Innovation Niches
Specialist Ice Cream Divisions Reshape Competitive Dynamics
CHART 7 Company Shares 2026
CHART 8 Brand Shares 2026
Channels
Supermarkets Leverage Proximity to Secure Leadership in Snack Sales
Online Channels Unlock Exploration but Remain Niche for Snacks
Shifting Foodservice and Retail Dynamic Fuelled by Cost Pressures and Social Occasions
CHART 9 Retail Channels 2021-2026
Products
Ciboci Embeds Functional Vegan Snacks into Daily Eating Habits
CHART 10 Ciboci and Snack Stapling
Noberasco Redefines Permissible Indulgence with Flavour-Focused Fruit Snacks
CHART 11 Viva La Frutta Range
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ITALY
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Shifting Consumption Habits and Multifunctional Formats Fuel Growth
- Health-Driven Innovation Propels Snack Bars and Fruit Snacks Growth
- Brands Sustain Innovation to Counter Private Label Competition
- CHART 19 Value Sales 2021-2031
- CHART 20 Volume Sales 2021-2031
- CHART 21 Value Sales by Category 2026
- What's Next?
- Health and Wellness Trends to Drive Functional Snacking Expansion
- Innovation in Health and Indulgence to Shape New Product Launches
- CHART 22 Forecast Value Sales 2021-2031
- CHART 23 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Barilla Alimentare Spa Leverages Heritage and Innovation to Reinforce Leadership
- Ferrero Spa Targets Growth with Indulgent New Launch
- CHART 24 Company Shares 2026
- CHART 25 Brand Shares 2026
- Channels
- Supermarkets Maintain Reach as In-Store Promotions Drive Sales
- Retail E-Commerce Remains a Niche for Impulse-Led Snacking
- CHART 26 Retail Channels 2021-2026
- Products
- Madi Ventura Expands Plant-Based Protein Bars to Capture Everyday Snacking
- CHART 27 Ventura Protein Bar
- Matilde Vicenzi and Nestle Drive Premiumisation with Limited-Edition Filled Biscuits
- CHART 28 Grisbi and Kitkat Collab
- Economic Context
- CHART 29 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
- Consumer Context
- CHART 32 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 33 Population 2021-2031
- CHART 34 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN ITALY
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 35 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Esg Demands Escalate with Brands Increasing Sustainability Investments
- Consumer Shift Spurs Demand for Purity and Intense Flavours
- Premiumisation and Playfulness Drive Chocolate Confectionery Trends
- CHART 36 Value Sales 2021-2031
- CHART 37 Volume Sales 2021-2031
- CHART 38 Value Sales by Category 2026
- What's Next?
- Brands to Elevate Premium Chocolate with Single-Origin Focus
- Price Pressures to Drive Traceability and Sustainability Forward
- CHART 39 Analyst Insight for Chocolate Confectionery
- CHART 40 Forecast Value Sales 2021-2031
- CHART 41 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Ferrero Spa Leverages Emotional Branding to Sustain Leadership Amid New Premium Launches
- Health-First Chocolate Fuels Choco Zero'S Climb
- CHART 42 Company Shares 2026
- CHART 43 Brand Shares 2026
- Channels
- Supermarkets and Hypermarkets Drive Impulse and Value-Led Purchasing
- E-Commerce Maintains Relevance with Premium Gifting and Seasonal Peaks
- CHART 44 Retail Channels 2021-2026
- Products
- Luigi Zaini Spa Expands Premium Appeal with High-Cocoa and Zero-Sugar Tablets
- CHART 45 Luigi Zaini Spa Chocolate
- Ferrero Strengthens Supply Chain Resilience through Sustainability and Traceability Initiatives
- CHART 46 Ferrero Sustainability Report
- Licensing and Entertainment Partnerships Fuel Indulgent Chocolate Purchases
- Premium Launches and Free-From Innovation Signal Diversifying Chocolate Consumer Preferences
- Economic Context
- CHART 47 Economic Context for Chocolate Confectionery
- CHART 48 Real Gdp Growth 2021-2031
- CHART 49 Inflation 2021-2031
- Consumer Context
- CHART 50 Consumer Context for Chocolate Confectionery
- CHART 51 Population 2021-2031
- CHART 52 Population by Generation 2026
- Country Reports Disclaimer
GUM IN ITALY
- Key Data Insights
- 2026 Developments
- Gum Summary
- Industry Performance
- Perfetti Van Melle Redefines Consumer Experience with Functional Launches
- Vivident Vibes Targets Gen Z with Sensory Innovation and Wellness Cues
- CHART 53 New Vivident Vibes
- CHART 54 Value Sales 2021-2031
- CHART 55 Volume Sales 2021-2031
- CHART 56 Value Sales by Category 2026
- What's Next?
- Chewing Gum to Maintain Leadership with Functional Marketing
- Edutainment and Functional Claims to Reshape Consumer Perceptions and Usage
- CHART 57 Forecast Value Sales 2021-2031
- CHART 58 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Perfetti Van Melle Srl Secures Dominance through Brand Strength and Innovation
- CHART 59 Company Shares 2026
- CHART 60 Brand Shares 2026
- Channels
- Supermarkets and Food Specialists Capture Impulse-Driven Gum Sales
- CHART 61 Retail Channels 2021-2026
- Economic Context
- CHART 62 Economic Context for Gum
- CHART 63 Real Gdp Growth 2021-2031
- CHART 64 Inflation 2021-2031
- Consumer Context
- CHART 65 Consumer Context for Gum
- CHART 66 Population 2021-2031
- CHART 67 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN ITALY
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 68 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Brands Capitalise on Innovation to Attract Younger Buyers
- Broad Appeal and Product Innovation Drive Gummies and Jellies to Fastest Growth
- CHART 69 Value Sales 2021-2031
- CHART 70 Volume Sales 2021-2031
- CHART 71 Value Sales by Category 2026
- What's Next?
- Brands to Boost Engagement through Health and Licensing
- Retailers to Drive Consolidation and Efficiency with Exclusive Ranges and Digital Engagement
- CHART 72 Forecast Value Sales 2021-2031
- CHART 73 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Perfetti Van Melle Srl Drives Growth with Brand Innovation and Engagement
- CHART 74 Company Shares 2026
- CHART 75 Brand Shares 2026
- Channels
- Supermarkets Sustain Impulse-Driven Growth with Strategic Shelf Placement
- Retail E-Commerce Captures Seasonal and Niche Gifting Occasions
- CHART 76 Retail Channels 2021-2026
- Products
- Perfetti Van Melle Reshape Consumer Expectations with Health-Led Launches
- CHART 77 New Frisk Sours
- Brand-Led Innovation Expands Occasions and Intensifies Competition
- Economic Context
- CHART 78 Economic Context for Sugar Confectionery
- CHART 79 Real Gdp Growth 2021-2031
- CHART 80 Inflation 2021-2031
- Consumer Context
- CHART 81 Consumer Context for Sugar Confectionery
- CHART 82 Population 2021-2031
- CHART 83 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN ITALY
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 84 Key Industry Trends for Ice Cream
- Industry Performance
- Brands Leverages Snack Partnerships to Boost Year-Round Sales
- Brands Attract Health-Conscious Buyers with Plant-Based and Smaller-Format Innovation
- Sustained Food Expenditure and Premiumisation Drive Stable Value Growth
- CHART 85 Value Sales 2021-2031
- CHART 86 Volume Sales 2021-2031
- CHART 87 Value Sales by Category 2026
- What's Next?
- Brands to Focus on the Stapling of Snacks to Capture New Demand
- Brands to Accelerate Product Partnerships to Drive Year-Round Engagement
- CHART 88 Analyst Insight for Ice Cream
- CHART 89 Forecast Value Sales 2021-2031
- CHART 90 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Magnum Icc Italy Srl Maintains Leadership as Private Label Gains Traction
- Unilever and Nestle Restructure Ice Cream Divisions
- Tonitto 1939 Accelerates on the Wellness Wave
- CHART 91 Company Shares 2026
- CHART 92 Brand Shares 2026
- Channels
- Supermarkets Continue to Drive Everyday Ice Cream Purchases
- Retail E-Commerce Faces Logistical Barriers as Impulse Rules
- Multipacks and Premium Formats Reshape In-Home Ice Cream Habits
- CHART 93 Retail Channels 2021-2026
- Products
- Tonitto 1939 Redefines Everyday Snacking with Brand Partnerships
- CHART 94 Brand Collaborations Drives Growth
- Sammontana Expands Appeal with Plant-Based and Mindful Options
- CHART 95 Plant-Based Ice Cream
- Economic Context
- CHART 96 Economic Context for Ice Cream
- CHART 97 Real Gdp Growth 2021-2031
- CHART 98 Inflation 2021-2031
- Consumer Context
- CHART 99 Consumer Context for Ice Cream
- CHART 100 Population 2021-2031
- CHART 101 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN ITALY
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 102 Key Industry Trends for Savoury Snacks
- Industry Performance
- Special Editions and Global Cuisines Drive Demand with Innovative Flavour Launches
- Demand for Baked, High-Protein and Plant-Based Snacks Surge
- Packaging Innovation Emerges as New Growth Lever
- CHART 103 Value Sales 2021-2031
- CHART 104 Volume Sales 2021-2031
- CHART 105 Value Sales by Category 2026
- What's Next?
- Flavour Innovation and Special-Editions to Boost Future Growth
- Nutrition Education to Shift Consumer Demand and Growth
- Health-Conscious Snackers to Fuel Competitive Shakeup
- CHART 106 Forecast Value Sales 2021-2031
- CHART 107 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Sustain Leadership as Private Label Grows
- CHART 108 Company Shares 2026
- CHART 109 Brand Shares 2026
- Channels
- Supermarkets Sustain Lead by Offering Range and Value
- CHART 110 Retail Channels 2021-2026
- Products
- Pringles Expands Portfolio with Spicy Flavour Enhancements
- CHART 111 Pringles Hot Range
- Healthy, Plant-Based Snacks Reshape Competitive Dynamics
- Snack Italy Srl Targets Niche Growth in Italian Snacking
- CHART 112 Fiorentini Hummus Chips
- Economic Context
- CHART 113 Economic Context for Savoury Snacks
- CHART 114 Real Gdp Growth 2021-2031
- CHART 115 Inflation 2021-2031
- Consumer Context
- CHART 116 Consumer Context for Savoury Snacks
- CHART 117 Population 2021-2031
- CHART 118 Population by Generation 2026
- Country Reports Disclaimer
