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PUBLISHER: Euromonitor International | PRODUCT CODE: 2133454
PUBLISHER: Euromonitor International | PRODUCT CODE: 2133454
Home and Garden in Taiwan, China
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PAGES: 90 Pages
DELIVERY TIME: 1-2 business days
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Home and garden in Taiwan, China demonstrated continued expansion in 2025, with value sales reaching TWD184,391 million and seeing growth of 3% in current terms, signalling a resilient and attractive opportunity compared to some other more volatile regional markets. The environment is shaped by robust consumer spending, a surge in managed renovation projects, and the emergence of policy-driven demand streams that favour domestic suppliers, creating significant structural advantages for local bus...
Euromonitor International's Home and Garden in Taiwan, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HOMETW
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Industry Performance
- Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
- CHART 1 Test Rite Captures Renovation Demand by Selling Managed Projects, Not Just Materials, in Taiwan
- Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
- Ikea Expands Reach with New Formats and Direct Selling
- CHART 2 Ikea Returns to Proximity, Building Varied Store Formats and Exporting These Innovations
- Yung Chi and Order Win on Certification as Buyers Demand Proof
- CHART 3 Yung Chi Paint Competes on Externally Verified Certification in Home Paint
- CHART 4 Value Sales 2020-2030
- CHART 5 Value Sales by Category 2025
What's Next?
- Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
- Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
- CHART 6 Forecast Value Sales 2020-2030
- CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
- Opportunities for Domestic Manufacturers with Renovation Subsidy
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
- Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
- CHART 10 Retail Channels 2020-2025
Economic Context
- CHART 11 Economic Context for Home and Garden
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Home and Garden
- CHART 15 Population 2020-2030
- CHART 16 Consumer Expenditure 2020-2030
- CHART 17 Population by Generation 2025
- Country Reports Disclaimer
HOME IMPROVEMENT IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Home Improvement Summary
Industry Performance
- Test Rite Shifts Renovation Upstream as Ageing Owners Drive Managed Projects
- CHART 18 Test Rite Captures Renovation Demand by Selling Managed Projects, Not Just Materials, in Taiwan
- Yung Chi Paint Captures Repainting Demand with Trusted Certification for Rainbow
- CHART 19 Yung Chi Paint Competes on Externally Verified Certification in Home Paint
- Toto, Ho Cheng and Caesar Transform Bathroom Upgrades into an Essential Investment
- CHART 20 Toto Leads Bathroom and Sanitaryware on Externally Certified Water-Saving and Hygiene Performance
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
What's Next?
- Shift in Purchasing Decisions as Specification Moves Upstream
- Taiwanese Manufacturers to Gain Advantage as Renovation Funding Favours Local Content
- Accessibility Upgrades to Outpace Design as Ageing Drives Demand for Barrier-Free Solutions
- CHART 23 Forecast Value Sales 2020-2030
- CHART 24 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Taiwan Toto Strengthens Its Lead as Bathroom and Sanitaryware Drives Growth
- Local Companies Will Have a Competitive Advantage From 2026
- CHART 25 Company Shares 2025
- CHART 26 Brand Shares 2025
Channels
- Specialists Expand Their Services as Technical Expertise Drives Loyalty
- Lifestyle and Online Channels Capture Value in Design and Routine Purchases
- Managed Renovation and Subsidy Pathways Reshape Purchasing Decisions
- CHART 27 Retail Channels 2020-2025
Economic Context
- CHART 28 Economic Context for Home Improvement
- CHART 29 Real Gdp Growth 2020-2030
- CHART 30 Inflation 2020-2030
Consumer Context
- CHART 31 Consumer Context for Home Improvement
- CHART 32 Population 2020-2030
- CHART 33 Consumer Expenditure 2020-2030
- CHART 34 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Gardening Summary
Industry Performance
- Continued Solid Growth, with Horticulture Dominant and Pots and Planters Driving Growth
- CHART 35 Known-You Seed Builds Gardening Demand by Putting Professional Breeding and Teaching behind a Consumer Range
- Taiwan Fertiliser Captures Recurring Value with Organic Growing Media and Professional Credibility
- CHART 36 Taiwan Fertiliser Brings Professional Agriculture Formulation Credibility to Household Gardening
- Sinon Corp Unlocks Margin by Building Direct-To-Household Channels
- CHART 37 Sinon Uses Its Agricultural Scale and Own Supply Centre Network in Taiwan
- CHART 38 Value Sales 2020-2030
- CHART 39 Value Sales by Category 2025
What's Next?
- Seed Breeders Set to Drive Repeat Sales through Guidance and Direct Channels
- Agricultural Suppliers to Unlock Margin by Disintermediating Retail Specialists
- CHART 40 Forecast Value Sales 2020-2030
- CHART 41 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Green Orchids and Taiwan Horticultural Secure Lead as Agricultural Expertise Insulates Shares
- CHART 42 Company Shares 2025
- CHART 43 Brand Shares 2025
Channels
- Home Improvement and Gardening Stores Dominates, While Warehouse Clubs Gains Share
- Manufacturers Bypass Specialists by Building Direct Consumer Relationships
- CHART 44 Retail Channels 2020-2025
Economic Context
- CHART 45 Economic Context for Gardening
- CHART 46 Real Gdp Growth 2020-2030
- CHART 47 Inflation 2020-2030
Consumer Context
- CHART 48 Consumer Context for Gardening
- CHART 49 Population 2020-2030
- CHART 50 Consumer Expenditure 2020-2030
- CHART 51 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Homewares Summary
Industry Performance
- Ikea Redefines Access and Formats as Shoppers Seek Breadth
- CHART 52 Ikea Returns to Proximity, Building Varied Store Formats and Exporting These Innovations
- Renouvo Leverages Local By-Products to Win on Sustainability Credibility
- CHART 53 Ju Tian Cleantech Anchors Sustainability Claims on Domestic Feedstock, Carbon Accounting and Certification
- San Neng Captures Growth as Households Trade up for Capability
- CHART 54 San Neng Captures Growth by Selling Specialised, Professional Specification Items
- CHART 55 Value Sales 2020-2030
- CHART 56 Value Sales by Category 2025
What's Next?
- Suppliers Will Need to Expand across Channels to Capture Every Demand Occasion
- Households Expected to Shift to Specialised Kitchen and Dining Items as Core Sets Saturate
- Domestic Producers Set to Gain Traction with Verified Plant Fibre Innovations
- CHART 57 Forecast Value Sales 2020-2030
- CHART 58 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea Expands Formats While Domestic Metalware Producers Deepen Specialisation
- Sustainable Materials and Kitchenware Specialisation Drive Innovation
- CHART 59 Company Shares 2025
- CHART 60 Brand Shares 2025
Channels
- Channel Diversification Means No Single Channel Dominates
- Retail E-Commerce Excels in Search-Led and Long-Tail Purchases
- CHART 61 Retail Channels 2020-2025
Economic Context
- CHART 62 Economic Context for Homewares
- CHART 63 Real Gdp Growth 2020-2030
- CHART 64 Inflation 2020-2030
Consumer Context
- CHART 65 Consumer Context for Homewares
- CHART 66 Population 2020-2030
- CHART 67 Consumer Expenditure 2020-2030
- CHART 68 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Home Furnishings Summary
Industry Performance
- Order Captures Full-Room Spend as Households Prioritise Fitted Cabinetry
- CHART 69 Order Competes on Certified Low-Emission Cabinetry and Design Awards, Not Price, in Taiwan
- State-Mandated Led Transition Drives Surge in Lighting as Suppliers Target Retrofit Demand
- CHART 70 Signify Targets Taiwan's Mandated Bulb Switchover with Led and Connected Control, Not Commodity Swaps
- CHART 71 Value Sales 2020-2030
- CHART 72 Value Sales by Category 2025
What's Next?
- Online Brands Expected to Capture Demand by Specifying Verifiable Features for Local Homes
- Indoor Living Brands Set to Win by Engineering for Accessibility in Ageing Households
- Lighting Suppliers Will Leverage Regulation to Accelerate Smart Upgrades
- CHART 73 Forecast Value Sales 2020-2030
- CHART 74 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Dairy Farm International Leads a Fragmented Environment
- Opportunities to Differentiate by Serving Evolving Demands
- CHART 75 Company Shares 2025
- CHART 76 Brand Shares 2025
Channels
- Homewares and Home Furnishings Stores Has to Defend Share as E-Commerce Accelerates Value Shift
- Online Brands Build Trust through Radical Transparency and Compact Showrooms
- CHART 77 Mr Living Wins Online by Disclosing Its Whole Supply Chain and Engineering for Taiwanese Apartments
- CHART 78 Retail Channels 2020-2025
Economic Context
- CHART 79 Economic Context for Home Furnishings
- CHART 80 Real Gdp Growth 2020-2030
- CHART 81 Inflation 2020-2030
Consumer Context
- CHART 82 Consumer Context for Home Furnishings
- CHART 83 Population 2020-2030
- CHART 84 Consumer Expenditure 2020-2030
- CHART 85 Population by Generation 2025
- Country Reports Disclaimer
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