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PUBLISHER: Euromonitor International | PRODUCT CODE: 2128720

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2128720

Home and Garden in Hong Kong, China

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PAGES: 96 Pages
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Home and garden in Hong Kong, China experienced a decline in value in 2025, with retail sales dropping to HKD20,397 million, while most major markets in Asia Pacific showed stability or growth, underlining the particular pressure of economic caution and postponed discretionary spending locally. Despite this contraction, the industry remains highly consolidated and defensible for established players, as entrenched leaders benefit from certified health claims, agency-driven distribution, and prod...

Euromonitor International's Home and Garden in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: HOMEHK

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2025 Developments

Key Data Insights

Industry Performance

  • Nippon Paint and Airland Justify Prices through Health Claims
    • CHART 1 Health Attributes Drive Nippon Paint's Lead in Home Paint in Hong Kong
  • Thermos and Starbucks Shift Demand as Regulation Targets Single-Use Plastics
    • CHART 2 The Starbucks X Thermos Range and Byo-Cup Discounts Anchor Hong Kong's Reusable Shift
  • Jhc and Ikea Increase Loyalty by Blending Digital with Proximity
    • CHART 3 Jhc's Multi-Banner Network and Omnichannel Model Make It Hong Kong's Largest Housewares Chain
    • CHART 4 Value Sales 2020-2030
    • CHART 5 Value Sales by Category 2025

What's Next?

  • Frequent Low-Commitment Purchases to Reshape Spending Patterns
  • Reusable Homewares to Outpace Large Home Furnishings as Regulations Bite
  • Physical Retail Expected to Win as Digital Drives In-Store Conversion
    • CHART 6 Forecast Value Sales 2020-2030
    • CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Seven Sea Chemicals and Dfi Retail Group Anchor Leadership
  • Range Improvements Reinforce the Existing Competitive Dynamics but Opportunities Remain
    • CHART 8 Company Shares 2025
    • CHART 9 Brand Shares 2025

Channels

  • Home Products Specialists Defends Value through Tailored Service
  • Ikea and Pricerite Adapt Formats to Changing Demand
  • Cross-Border E-Commerce Limits Domestic Online Channel Growth
    • CHART 10 Retail Channels 2020-2025

Economic Context

    • CHART 11 Economic Context for Home and Garden
    • CHART 12 Real Gdp Growth 2020-2030
    • CHART 13 Inflation 2020-2030

Consumer Context

    • CHART 14 Consumer Context for Home and Garden
    • CHART 15 Population 2020-2030
    • CHART 16 Consumer Expenditure 2020-2030
    • CHART 17 Population by Generation 2025
  • Country Reports Disclaimer

HOME IMPROVEMENT IN HONG KONG, CHINA

Key Data Insights

  • 2025 Developments
  • Home Improvement Summary

Industry Performance

  • Renovation Driven by Necessity Rather Than Structural Transformations
  • Nippon Paint and Dulux Drive Renovation with Health-Focused Coatings
    • CHART 18 Health Attributes Drive Nippon Paint's Lead in Home Paint
    • CHART 19 Dulux Baby Paint Emulsion Drives Shift to Certified Indoor Air Performance
  • Ikea Simplifies Upgrades by Bundling Planning and Installation
    • CHART 20 Ikea Anchors Dfi Retail Group's One-Stop Home Upgrade Proposition in Hong Kong
    • CHART 21 Value Sales 2020-2030
    • CHART 22 Value Sales by Category 2025

What's Next?

  • Material Innovation and Compact Living to Reshape Renovation Priorities
  • Wall Covering and Home Paint Expected to Outperform as Disruptive Upgrades Stall
  • Omnichannel Integration and Tailored Solutions Set to Redefine Business Success
    • CHART 23 Forecast Value Sales 2020-2030
    • CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Nippon Paint Consolidates Its Lead as Home Paint Drives Value Retention
  • Dgl Camel and China Paint Target Demand for Certified Finishes
    • CHART 25 Company Shares 2025
    • CHART 26 Brand Shares 2025

Channels

  • Home Improvement and Gardening Stores Retains Dominance as Physical Sourcing Prioritised
  • Integrated Retail Models Streamline Renovations
  • Retail E-Commerce Supports Research and Replenishment, but Remains Marginal for Core Purchases
    • CHART 27 Retail Channels 2020-2025

Economic Context

    • CHART 28 Economic Context for Home Improvement
    • CHART 29 Real Gdp Growth 2020-2030
    • CHART 30 Inflation 2020-2030

Consumer Context

    • CHART 31 Consumer Context for Home Improvement
    • CHART 32 Population 2020-2030
    • CHART 33 Consumer Expenditure 2020-2030
    • CHART 34 Population by Generation 2025
  • Country Reports Disclaimer

GARDENING IN HONG KONG, CHINA

Key Data Insights

  • 2025 Developments
  • Gardening Summary

Industry Performance

  • Brighten Floriculture Unites Urban Demand with Destination Retail and Online Integration
    • CHART 35 Brighten Floriculture Shows How Compact Urban Gardening Reshapes Distribution in Hong Kong
  • Indoor Plants Drive Repeat Purchases While Pots and Planters Grows
  • Garden Plus Enables Effortless Care with Reservoir Planters That Forgive Absence
    • CHART 36 Garden Plus Engineers Watering Convenience into the Container for Hong Kong's Balcony Gardeners
  • High Mowing Organic Seeds Strengthens Certified Input Demand for Sustainability
    • CHART 37 High Mowing Organic Seeds Shows Hong Kong Buyers' Desire for Externally Verifiable Organic Credentials
    • CHART 38 Value Sales 2020-2030
    • CHART 39 Value Sales by Category 2025

What's Next?

  • Self-Watering Planters Expected to Attract Urban Renters as a Low-Effort Solution
  • Certified Input Specialists Expected to Gain Ground as Compliance Tightens on Consumables
  • Tailored Offerings to Outperform as Lifestyles and Age Drive Divergent Demand
    • CHART 40 Forecast Value Sales 2020-2030
    • CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Brighten Floriculture Secures Leadership through Retail Presence and Assortment
  • Self-Watering Containers and Certified Inputs Drive Incremental Evolution
    • CHART 42 Company Shares 2025
    • CHART 43 Brand Shares 2025

Channels

  • Informal Outlets Dominate, Many Concentrated in the Flower Market District
  • Brighten'S Digital Pivot and Experiential Retail Reshape Consumer Access
    • CHART 44 Retail Channels 2020-2025

Economic Context

    • CHART 45 Economic Context for Gardening
    • CHART 46 Real Gdp Growth 2020-2030
    • CHART 47 Inflation 2020-2030

Consumer Context

    • CHART 48 Consumer Context for Gardening
    • CHART 49 Population 2020-2030
    • CHART 50 Consumer Expenditure 2020-2030
    • CHART 51 Population by Generation 2025
  • Country Reports Disclaimer

HOMEWARES IN HONG KONG, CHINA

Key Data Insights

  • 2025 Developments
  • Homewares Summary

Industry Performance

  • Jhc Leverages Store Density and Digital Rewards to Retain Shoppers
    • CHART 52 Jhc's Multi-Banner Network and Omnichannel Model Make It Hong Kong's Largest Housewares Chain
  • Thermos and Starbucks Drive Reusable Trend as Regulation Shifts Habits
    • CHART 53 The Starbucks X Thermos Range and Byo-Cup Discounts Anchor Hong Kong's Reusable Shift
  • Corelle and Lock & Lock Use Space Efficiency to Defend Pricing Power
    • CHART 54 Corelle's Space-Saving Vitrelle Range Suits Compact Hong Kong Flats
    • CHART 55 Value Sales 2020-2030
    • CHART 56 Value Sales by Category 2025

What's Next?

  • Dining Sales to Be Driven by Aesthetics and Gifting as Well as Necessity
  • Retail Intermediaries Will Dictate Brand Reach and Shopper Engagement
  • Reusable Formats and Compliance Claims to Accelerate Demand Shifts
    • CHART 57 Forecast Value Sales 2020-2030
    • CHART 58 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Seb Asia and World Kitchen Asia Pacific Reinforce Lead through Agency Distribution and Product Depth
  • Tefal Leverages Provenance with the Paul Bocuse Collection to Defend Premium Positioning
    • CHART 59 Company Shares 2025
    • CHART 60 Brand Shares 2025

Channels

  • Department Stores and Homewares and Home Furnishing Stores Reinforce Value through Brand Partnerships
  • E-Commerce Supplements Discovery, but Stores Remain the Fulfilment Core
  • Home Instyle and Digital Retail Media Reshape Discovery and Engagement
    • CHART 61 Retail Channels 2020-2025

Economic Context

    • CHART 62 Economic Context for Homewares
    • CHART 63 Real Gdp Growth 2020-2030
    • CHART 64 Inflation 2020-2030

Consumer Context

    • CHART 65 Consumer Context for Homewares
    • CHART 66 Population 2020-2030
    • CHART 67 Consumer Expenditure 2020-2030
    • CHART 68 Population by Generation 2025
  • Country Reports Disclaimer

HOME FURNISHINGS IN HONG KONG, CHINA

Key Data Insights

  • 2025 Developments
  • Home Furnishings Summary

Industry Performance

  • Airland Mattresses Secure Loyalty as Sleep Is Reframed as Health
    • CHART 69 Airland Turns Six Decades of Certified Quality into a Clinician-Led Mattress Proposition in Hong Kong
  • Lighting Sees Resilience as Households Defer Major Upgrades
    • CHART 70 Familiarity and Value Anchor Sea Horse's Strength in Mattresses in Hong Kong
  • Muji'S Compact Formats and Digital Layers Reshape Retail Touchpoints
    • CHART 71 Muji Trades Furniture Display for Daily Footfall with Rail Network Location and Convenient Formats in Hong Kong
    • CHART 72 Value Sales 2020-2030
    • CHART 73 Value Sales by Category 2025

What's Next?

  • Sleep Specialists Expected to Leverage Health Claims to Preserve Premium Pricing
  • Service Differentiation and Voluntary Health Standards Set to Shape Future Margins
    • CHART 74 Forecast Value Sales 2020-2030
    • CHART 75 Forecast Value Sales by Category 2025-2030

Competitive Landscape

  • Seven Sea Chemicals, Dfi?Retail Group and Airland Defend Share against Cross-Border Platforms
    • CHART 76 Company Shares 2025
    • CHART 77 Brand Shares 2025

Channels

  • Homewares and Home Furnishing Stores Retains Dominance as Retail E-Commerce Gains for Lighter Goods
  • Retailers Innovate with Formats and Circular Concepts to Retain Value
    • CHART 78 Retail Channels 2020-2025

Economic Context

    • CHART 79 Economic Context for Home Furnishings
    • CHART 80 Real Gdp Growth 2020-2030
    • CHART 81 Inflation 2020-2030

Consumer Context

    • CHART 82 Consumer Context for Home Furnishings
    • CHART 83 Population 2020-2030
    • CHART 84 Consumer Expenditure 2020-2030
    • CHART 85 Population by Generation 2025
  • Country Reports Disclaimer
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