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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125229
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125229
Home and Garden in Turkiye
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PAGES: 91 Pages
DELIVERY TIME: 1-2 business days
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Home and garden in Turkiye delivered robust value growth in 2025, with sales rising by 41% to TRY445,168 million, significantly outpacing Western European counterparts and underlining the attractiveness of this space, as well as persistent inflation. The resilience of demand is fuelled by urbanisation, rising total consumer expenditure, and ongoing adaptation to shrinking living spaces, which is driving innovation in compact furnishings, modular solutions, and small-space gardening. Companies su...
Euromonitor International's Home and Garden in Turkiye report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: HOMETR
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Industry Performance
- Koctas and Ikea Adapt to Urban Small-Space Demand with City-Focused Solutions
- CHART 1 Koctas Expands Balcony Gardening
- Shoppers Polarise between Entry-Tier Products and Premium Upgrades
- Vitra'S Certified Eco Innovations Win Trust as Health and Sustainability Concerns Rise
- CHART 2 Vitra Sets New Eco-Standard with its 100% Recycled Washbasin
- CHART 3 Value Sales 2020-2030
- CHART 4 Value Sales by Category 2025
What's Next?
- Digital-First Brands to Win Loyalty by Uniting Online and In-Store Journeys
- Home Furnishings Expected to See Expansion of Small-Space Innovation
- Diy and Difm Service Strategies to Reshape Consumer Project Behaviour
- CHART 5 Forecast Value Sales 2020-2030
- CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea and Local Leaders Defend Share as Design Innovation Shifts Focus to Homewares
- CHART 7 Company Shares 2025
- CHART 8 Brand Shares 2025
Channels
- Home Products Specialists Drives In-Store Leadership While E-Commerce Accelerates
- Koctas Fix and Ikea Preowned Shape New Hybrid Shopping Models
- CHART 9 Retail Channels 2020-2025
Economic Context
- CHART 10 Economic Context for Home and Garden
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
Consumer Context
- CHART 13 Consumer Context for Home and Garden
- CHART 14 Population 2020-2030
- CHART 15 Consumer Expenditure 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
HOME IMPROVEMENT IN TURKIYE
Key Data Insights
- 2025 Developments
- Home Improvement Summary
Industry Performance
- Dynamic Retail Value Growth Driven by Inflation and a Shift Towards Diy Solutions
- Vitra and Artema Accelerate Eco-Driven Upgrades Amid Tightening Rules
- CHART 17 Vitra Sets New Eco-Standard with its 100% Recycled Washbasin
- CHART 18 Value Sales 2020-2030
- CHART 19 Value Sales by Category 2025
What's Next?
- Discounters Set to Expand Affordable Ranges as Inflation Drives Polarisation
- Bathroom Suppliers Strengthen Premium and Sustainable Offers to Retain Share
- Urban-Focused Innovation in Ready-To-Install to Drive Growth
- CHART 20 Forecast Value Sales 2020-2030
- CHART 21 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Kaleseramik, Betek Boya and Eczacibasi Defend Share with Breadth and Compliance
- CHART 22 Company Shares 2025
- CHART 23 Brand Shares 2025
Channels
- Home Improvement and Gardening Stores Maintains Leadership through Expert-Led In-Store Experiences
- Major Chains Drive Digital Integration and Modular Diy Innovation
- CHART 24 Value-Led Diy Ranges Reshape Turkish Home Improvement under Sustained Inflation, Led by Koctas
- Hepsiburada and Trendyol Boost Online Sales of Tools and Kits with Bundled Offerings
- CHART 25 Retail Channels 2020-2025
Economic Context
- CHART 26 Economic Context for Home Improvement
- CHART 27 Real Gdp Growth 2020-2030
- CHART 28 Inflation 2020-2030
Consumer Context
- CHART 29 Consumer Context for Home Improvement
- CHART 30 Population 2020-2030
- CHART 31 Consumer Expenditure 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN TURKIYE
Key Data Insights
- 2025 Developments
- Gardening Summary
Industry Performance
- Consumer Search for Value Drives Move to Omnichannel Purchasing as Inflation Reshapes Spending
- Horticulture Continues to Lead Sales, but Pots and Planters Rises as Balcony Gardening Increases
- Koctas Targets Urban Households with Small-Space Edible Gardening Starter Kits
- CHART 33 Koctas Expands Balcony Gardening as Inflation-Hit Turkish Households Grow Their Own Food
- CHART 34 Value Sales 2020-2030
- CHART 35 Value Sales by Category 2025
What's Next?
- A Blending of Online Research with Expert In-Store Advice
- Urban Dwellers Set to Drive Demand for Compact Kits
- Regulatory Changes to Push Demand Towards Communal and Legal Gardening Spaces
- CHART 36 Forecast Value Sales 2020-2030
- CHART 37 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Private Label and Gardena Reshape Value and Innovation Dynamics
- CHART 38 Company Shares 2025
- CHART 39 Brand Shares 2025
Channels
- Home Improvement and Gardening Stores Maintains Its Lead While Discounters Rises
- E-Commerce Marketplaces Reshape Product Access, with Omnichannel Rising in Importance
- CHART 40 Retail Channels 2020-2025
Economic Context
- CHART 41 Economic Context for Gardening
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
Consumer Context
- CHART 44 Consumer Context for Gardening
- CHART 45 Population 2020-2030
- CHART 46 Consumer Expenditure 2020-2030
- CHART 47 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN TURKIYE
Key Data Insights
- 2025 Developments
- Homewares Summary
Industry Performance
- Growth Continues, with Space-Saving Designs Meeting Urban Demand
- CHART 48 Ikea Turkiye's Compact New-Format Store Merchandises Small-Space Living for Urban Apartment Dwellers
- Pasabahce Drives Sustainability Credentials through Recycled Materials
- CHART 49 Pasabahce Brings Sustainable Packaging and Recycled-Glass Ranges into Mainstream Turkish Homewares
- Karaca and English Home Integrate Digital and In-Store Journeys for Higher Shopper Expectations
- CHART 50 Karaca Advances Omnichannel Homewares Retail with Hybrid Physical-Plus-Digital Store Formats
- CHART 51 Value Sales 2020-2030
- CHART 52 Value Sales by Category 2025
What's Next?
- Compact Designs Likely to Attract Younger Urban Households Seeking Space Efficiency
- Design-Forward Dining Will Set the Pace as Visual Trends Drive up Value
- Compliance Pressures to Reshape Export Strategies as Differentiation Tool
- CHART 53 Forecast Value Sales 2020-2030
- CHART 54 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Pasabahce and Karaca Sustain Leadership as Design and Omnichannel Strategies Shape Value
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Homewares and Home Furnishing Stores Maintains Leadership as Retail E-Commerce Accelerates
- Ikea, Karaca and Pasabahce Reshape Retail with Compact Stores and Circular Design
- CHART 57 Retail Channels 2020-2025
Economic Context
- CHART 58 Economic Context for Homewares
- CHART 59 Real Gdp Growth 2020-2030
- CHART 60 Inflation 2020-2030
Consumer Context
- CHART 61 Consumer Context for Homewares
- CHART 62 Population 2020-2030
- CHART 63 Consumer Expenditure 2020-2030
- CHART 64 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN TURKIYE
Key Data Insights
- 2025 Developments
- Home Furnishings Summary
Key Industry Trends
- CHART 65 Key Industry Trends for Home Furnishings
Industry Performance
- Indoor Living Dominates, with Both Premium and Budget Options Driving Sales
- Ikea and Vivense Offer Modular and Configurable Furniture for Small Spaces
- CHART 66 Ikea's Modular Storage Targets Turkiye's Compact Apartments
- Jysk Accelerates Online Expansion While Bellona and Dogtas Win Trust by Certifying Materials and Boosting Recycling
- CHART 67 Jysk Turkiye Accelerates Omnichannel Expansion, Pairing New Stores with a Stronger Digital Journey
- CHART 68 Value Sales 2020-2030
- CHART 69 Value Sales by Category 2025
What's Next?
- Ikea and Vivense Drive Growth by Adapting to Compact Living
- Digital Showrooms and Omnichannel Strategies to Build Lasting Consumer Trust
- Certified Materials and Circular Services Will Be Differentiators
- CHART 70 Forecast Value Sales 2020-2030
- CHART 71 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Dealer-Led Acquisition Reshapes Control of Bellona and Istikbal
- Modular Design and Smart Features Strengthen Brand Positioning
- CHART 72 Company Shares 2025
- CHART 73 Brand Shares 2025
Channels
- Homewares and Home Furnishing Stores Benefits From Experiential Retail
- Trendyol and Hepsiburada Accelerate E-Commerce Gains with Digital Innovation
- CHART 74 Retail Channels 2020-2025
Products
- Digital Immersion and Ergonomic Design Emerge as the Core Innovation Drivers
- Recent Launches Show the Trend Moving From Concept to the Shelf
- Innovation Pays off in Trust, Pricing Power and Export Readiness
Economic Context
- CHART 75 Economic Context for Home Furnishings
- CHART 76 Real Gdp Growth 2020-2030
- CHART 77 Inflation 2020-2030
Consumer Context
- CHART 78 Consumer Context for Home Furnishings
- CHART 79 Population 2020-2030
- CHART 80 Consumer Expenditure 2020-2030
- CHART 81 Population by Generation 2025
- Country Reports Disclaimer
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