PUBLISHER: Euromonitor International | PRODUCT CODE: 2107178
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107178
Home and Garden in Japan
Home and garden in Japan in 2025 exhibited steady but moderate growth, with a 2% increase in retail current value to JPY5,538.4 billion, a performance that outpaced the previous year and was broadly in line with the regional trend. The industry remains highly competitive and fragmented, with no single company exceeding an 8% value share, and the continued dominance of compact, multifunctional product reflecting enduring structural shifts such as urbanisation, the ageing demographic, and shrinkin...
Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Expansion of Value Diy Ranges to Meet Cost-Conscious Demand in a Subdued Environment
Nitori and Muji Drive Strength of Compact, Multifunctional Home Furnishings
Sustainability Is No Longer an Add-On but a Necessity in Home and Garden
CHART 1 Biomass Resin Turns Discarded Rice into Everyday Homewares
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
What's Next?
Players Expected to Respond to Compact Living by Expanding Relevant Offerings
Sustainability Set to Accelerate, with Eco Certification, Use of Recyled Materials, and Reuse
CHART 4 Forecast Value Sales 2020-2030
CHART 5 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Nitori Maintains Its Lead, Although Fragmentation Persists
L Catterton Accelerates Competition in Home Furnishings While Smart Launches Boost Innovation
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Home Products Specialists Sustains Leadership as Hybrid Shopping Deepens
Retail E-Commerce Grows for Smaller Goods Thanks to Digital Integration
CHART 8 Retail Channels 2020-2025
Economic Context
CHART 9 Economic Context for Home and Garden
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Home and Garden
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
HOME IMPROVEMENT IN JAPAN
- Key Data Insights
- 2025 Developments
- Home Improvement Summary
- Industry Performance
- Home Improvement Retailers Boost Disaster-Resistant Hardware through Targeted Ranges
- Cainz and Kohnan Capture Value-Driven Diy with Private Label Hardware
- Toto and Home Paint Brands Drive Eco Upgrades with Water-Saving Fixtures and Heat-Shielding Coatings
- CHART 16 Toto's Washlet Makes Water-Saving the Bathroom Standard
- CHART 17 Value Sales 2020-2030
- CHART 18 Value Sales by Category 2025
- What's Next?
- A Return to Growth as Retailers Expand Value Diy Ranges to Capture Selective Spending
- Players Expected to Leverage Certification to Win Eco-Upgrade Demand
- CHART 19 Forecast Value Sales 2020-2030
- CHART 20 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Toto and Makita Maintain Leadership as Challengers Struggle to Gain Ground
- Makita Raises the Bar with High-Power Cordless Tool Launches
- CHART 21 Company Shares 2025
- CHART 22 Brand Shares 2025
- Channels
- Home Products Specialists Remains Dominant, While Retail E-Commerce Gains Ground
- Cainz Expands Private Label and Omnichannel to Capture Value Diyers
- CHART 23 Retail Channels 2020-2025
- Economic Context
- CHART 24 Economic Context for Home Improvement
- CHART 25 Real Gdp Growth 2020-2030
- CHART 26 Inflation 2020-2030
- Consumer Context
- CHART 27 Consumer Context for Home Improvement
- CHART 28 Population 2020-2030
- CHART 29 Consumer Expenditure 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN JAPAN
- Key Data Insights
- 2025 Developments
- Gardening Summary
- Industry Performance
- Players Drive Small-Space Innovation as Indoor Solutions Outperform
- Hyponex Japan Expands Organic Inputs as Eco-Consciousness Shapes Buying
- Karcher Japan and Makita Set New Standards with Cordless Convenience
- CHART 31 Karcher's Lightweight Cordless Mower Takes the Effort Out of Small Gardens
- CHART 32 Value Sales 2020-2030
- CHART 33 Value Sales by Category 2025
- What's Next?
- Urban Consumers to Favour Products for Compact Gardening as Needs Evolve
- Manufacturers Expected to Introduce Smart, Eco-Friendly Solutions to Capture New Demand
- CHART 34 Forecast Value Sales 2020-2030
- CHART 35 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Karcher Japan Consolidates Its Lead as Innovation and Trust Drive Share Stability
- Iris Ohyama and Smart Tech Launches Reshape Consumer Preferences
- CHART 36 Company Shares 2025
- CHART 37 Brand Shares 2025
- Channels
- Home Improvement and Gardening Stores Maintains Leadership as Players Implement Experiential Retail
- Subscription-Based Delivery and Hybrid Retail Models Gain Traction
- CHART 38 Retail Channels 2020-2025
- Economic Context
- CHART 39 Economic Context for Gardening
- CHART 40 Real Gdp Growth 2020-2030
- CHART 41 Inflation 2020-2030
- Consumer Context
- CHART 42 Consumer Context for Gardening
- CHART 43 Population 2020-2030
- CHART 44 Consumer Expenditure 2020-2030
- CHART 45 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN JAPAN
- Key Data Insights
- 2025 Developments
- Homewares Summary
- Industry Performance
- Players Capture Small-Space Demand and Create Clear Value Ladders
- Kitchen Innovation Meets Compact Living and Fuels Growth
- Biomass Resin Holdings Drives Material Innovation and Sets New Standards
- CHART 46 Biomass Resin Turns Discarded Rice into Everyday Homewares
- CHART 47 Value Sales 2020-2030
- CHART 48 Value Sales by Category 2025
- What's Next?
- Modest Growth Trajectory Expected, with Polarisation Set to Continue
- Players Expected to Deepen Sustainability Focus to Build Consumer Trust
- Kitchen Set to Outpace Dining as Home Cooking Drives Multifunctional Demand
- CHART 49 Forecast Value Sales 2020-2030
- CHART 50 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Nitori Maintains Its Lead as Affordability Drives Share Stability
- T-Fal and Nitori Sharpen Focus on Safety, Sustainability and Compact Solutions
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
- Channels
- Home Products Retailers Sustain Lead by Expanding Omnichannel and Affordable Assortments
- Online Retailers Drive Fastest Growth for Retail E-Commerce with Digital Innovation and Convenience
- Variety Stores Win Loyalty by Blending Value, Design and Eco-Led Collaboration
- CHART 53 Retail Channels 2020-2025
- Economic Context
- CHART 54 Economic Context for Homewares
- CHART 55 Real Gdp Growth 2020-2030
- CHART 56 Inflation 2020-2030
- Consumer Context
- CHART 57 Consumer Context for Homewares
- CHART 58 Population 2020-2030
- CHART 59 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN JAPAN
- Key Data Insights
- 2025 Developments
- Home Furnishings Summary
- Key Industry Trends
- CHART 60 Key Industry Trends for Home Furnishings
- Industry Performance
- Solid Growth as Comfort Is Sought, but Consumers Are Selective
- Indoor Living Continues to Dominate, with Consumers Favouring Modular Indoor Solutions
- Nitori and Muji Drive Multifunctional Design to Meet Compact Living Needs
- CHART 61 Nitori Affordably Furnishes Small Apartments
- CHART 62 MUJI Backs its Wood with FSC, PEFC and Full Traceability
- CHART 63 Value Sales 2020-2030
- CHART 64 Value Sales by Category 2025
- What's Next?
- Players Expected to Engineer Versatility to Capture Compact Living Spending
- Indoor Living Set to Drive Sales and Growth, with Polarisation Anticipated
- Mercari and Ikea to Drive Sustainability as Circularity Becomes Baseline
- CHART 65 Forecast Value Sales 2020-2030
- CHART 66 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Nitori Sustains Its Lead While Private Label Rises in the Value Tier
- CHART 67 Company Shares 2025
- CHART 68 Brand Shares 2025
- Channels
- Home Products Specialists Maintains Leadership While Retail E-Commerce Grows
- Nitori and Ikea Drive Digital-Physical Integration and Circular Retail
- CHART 69 Retail Channels 2020-2025
- Products
- Catalysts for Transformation Include the Circular Economy and Omnichannel
- Breakthroughs in Retail and Lifecycle Management
- Strategic Realignment and Competitive Dynamics
- Economic Context
- CHART 70 Economic Context for Home Furnishings
- CHART 71 Real Gdp Growth 2020-2030
- CHART 72 Inflation 2020-2030
- Consumer Context
- CHART 73 Consumer Context for Home Furnishings
- CHART 74 Population 2020-2030
- CHART 75 Consumer Expenditure 2020-2030
- CHART 76 Population by Generation 2025
- Country Reports Disclaimer
