PUBLISHER: Euromonitor International | PRODUCT CODE: 2138255
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138255
Consumer Values and Behaviour in Japan
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers in Japan are concerned about the rising costs of daily products
Younger generations feel comfortable expressing identity with friends and family
Over 30% of consumers research the products and services they consume
Younger generations want products and services tailored to them
Consumers foresee that their current level of happiness will improve in the future
Younger generations are hopeful that their standard of living will improve
At home, consumers in Japan exercise
Over 40% of consumers prefer to heat up or get a pre-packaged meal
Consumers in Japan say that another person in at home is responsible for cooking for them
Many Millennials assert that they are not skilled at cooking
24% of consumers look for healthy ingredients in food and beverages
Millennials want to have a job within a short distance from their residence
Consumers in Japan primarily desire to guarantee a sense of safety in career
Younger generations say they uphold a division between their job and private life
Japanese pursue shopping as a pleasurable pastime
Gen Z are most likely to visit the cinema
Consumers in Japan primarily seek value for money when travelling
Generation Z are most likely to prioritise convenient travel options
Japanese consumer engage in walking or hiking for exercise
Younger generations use a bicycle as a means of exercise
Consumers are interested in massages to reduce stress
Consumers are worried about climate change
Consumers actively engage in more sustainable behaviours
Consumers are motivated to repair broken items, rather than replace
Consumers purchase products from companies that endorse their social and political causes
Japanese tend to buy or shop more often where they have a loyalty card/membership
Older generations tend to buy or shop more often where they have a loyalty card/membership
Consumers in Japan frequently search for affordable and store-brand items
Younger generations are more interested in acquiring items that have been previously owned
Consumers subscribe to online streaming services
Consumers are set to increase spending on travel/holidays
Younger generations foresee increasing spending on education the most
Many Japanese consumers are unease about their current monetary status
Older generations are the most comfortable with their current financial situation
Younger generations plan to save money over the next 12 months
Japanese consumers express discomfort with personalised advertisements
Younger generations prefer to engage in online communication
Consumers in Japan watch videos online
Younger generations regularly purchase products or services online
Younger generations are more likely to compare prices online
Consumers in Japan show support for companies by following their social media updates
Younger generations boost a brands' online visibility
