PUBLISHER: Euromonitor International | PRODUCT CODE: 2138248
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138248
Consumer Values and Behaviour in Singapore
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Singaporeans are troubled by the escalating expenses associated with everyday goods
Older generations feel that their identity is accepted by society
Singaporeans buy from companies and brands that they trust completely
Millennials use their finances for creating memories rather than acquiring objects
Consumers expect they will be happier than they are now
Gen Z expect they will be better of financially
At home, consumers connect with friends or family virtually
Consumers in Singapore prefer to prepare meals themselves
Over 30% of consumers state they do not have time to cook
Generation Z say they would rather spend time doing things other than cooking
46% of Singaporeans look for healthy ingredients in food and beverages
Older generations prefer to set their own work hours
Consumers primarily desire to earn a high salary
Singaporeans say they maintain a separation between their professional and personal life
Consumers engage in online social activities
Gen Z are most likely to attend sporting events
Consumers' top travel priority is getting good value for money
Older generations prefer nature and outdoor activities when on vacation
Consumers engage in walking or hiking as exercise
Younger generations engage in weight lifting/strength training
Singaporeans are interested in massages to improve wellbeing
Consumers feel worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Singapore are motivated to use more energy-efficient products
Many consumers select brands aligned with their social and political values
Consumers in Singapore like to find bargains
Older generations enjoy visiting shopping malls
Over 30% of consumers in Singapore endeavor to embrace a minimalist lifestyle
Gen Z are more likely to look for reputable or popular labels
Singaporeans subscribe to online platforms for streaming media
Singaporeans expect to increase spending on groceries
Millennials are set to increase spending on groceries the most
35% of consumers in Singapore are comfortable with their financial situation
Gen Z state they regularly save a portion of their income
Younger generations aim to save money over the next 12 months
Over half of consumers manage the sharing of data and their privacy preferences
Younger generations prefer to interact through digital means
Consumers utilise platforms for communicating digitally
Younger generations regularly check their personal banking information online
Younger consumers are more likely to read consumer reviews online
Many consumers engage with businesses' social media content
Millennials are most likely to share or retweet a company's social media content
