PUBLISHER: Euromonitor International | PRODUCT CODE: 2138274
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138274
Consumer Values and Behaviour in China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Most consumers take health and safety precautions when leaving the home
Older generations believe society accepts their identity
Consumers in China like to try new products and services
Millennials want personalised offerings that are tailored to their individual preferences
Consumers anticipate that their level of happiness will increase in the future
Gen X are hopeful that their life will be better in five years
While at home, consumers in China connect with friends or family virtually
Consumers in China prefer to cook or bake a dish themselves
Over a quarter of consumers state that eating out is more convenient than cooking at home
Younger generations state they do not have time to cook
45% Chinese look for healthy ingredients in food and beverages
Half of Baby Boomers want to work for themselves
Consumers primarily value job security and reassurance in their employment
Younger generations maintain a strict boundary between work and personal life
Chinese consumers enjoy socialising with friends online
Gen X enjoy shopping as a leisure activity
Consumers' top travel motivation is relaxation
Younger generations expect high-quality food and a wide range of options when on vacation
Chinese participate in walking or hiking
Baby Boomers choose to run or jog as exercise
Chinese consumers are interested in massages to improve wellbeing
Consumers try to have a positive impact on the environment through everyday actions
Consumers actively engage in adopting more sustainable behaviors
Consumers opt for packaging that is sustainable and environmentally conscious
Consumers donate to non-profits and charities supporting causes aligned with their values
Consumers in China enjoy visiting shopping malls
Millennials experience a positive emotion when buying eco-friendly products
Consumers value personalised shopping experiences tailored to their preferences
Millennials are most likely to choose destinations based on shopping quality
Consumers in China subscribe to streaming platforms on the internet
Chinese consumers expect to increase spending on health and wellness
Gen X set to increase spending on health and wellness the most
Consumers in China can regularly save a part of their income
Older generations are the most comfortable with their financial situation
Older generations expect to increase overall spending
Over half of consumers prefer to communicate online
Younger generations actively manage data sharing and privacy settings
Most consumers in China use a communication or messaging app daily
Gen X regularly check or refresh profiles on a social media platform
Younger consumers engage with augmented or virtual reality shopping experiences
40% of consumers in China acquire products using a social media platforms
Millennials share their shopping activities online
