PUBLISHER: Euromonitor International | PRODUCT CODE: 2146173
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146173
Consumer Lifestyles in Thailand
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Thailand 2026
Personal traits and values
Consumers in Thailand look for ways to simplify their life
Gen Z prioritise time for themselves
Consumers in Thailand feel comfortable expressing identity with friends and family
Consumers value real world experiences
Millennials say it is likely that they will experience greater happiness in the future
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is a popular younger generations home activity
Millennials browse through websites or apps designed for finding potential partners
Respondents desire safe destinations when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Thailand look for healthy ingredients in food and beverages
Gen X are most likely to state they are too busy to prepare meals
Many c onsumers prepare meals themselves at least once a day
Gen X look for healthy ingredients in food and beverages
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to work for a company that takes ethical and social responsibilities seriously
Thais seek to work close to home
Gen X seek to contribute to a successful company
Consumers in Thailand want to be self-employed
Working life survey highlights
Health and wellness
Thai consumers participate in running or jogging
Massage is a popular stress-reduction measure among Millennials
Thais consider health and nutritional properties to be the most influential product feature
Younger generations are most likely to track health and fitness
Health and wellness survey highlights
Shopping and spending
Thais have a fondness for great bargains
Millennials love exploring shopping malls
Younger generations look for personalised shopping experiences
Gen X are most likely to make the effort to buy from local stores
Consumers often share/swap items or services
Millennials regularly engage with businesses' social media content
Gen Z are most likely to use a price comparison websites
Thais are set to increase spending on health and wellness the most
Millennials say they depend on credit cards and overdrafts to manage their day-to-day costs
Shopping and spending survey highlights
