PUBLISHER: Euromonitor International | PRODUCT CODE: 2146202
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146202
Consumer Lifestyles in Vietnam
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Consumer landscape in Vietnam 2026
Personal traits and values
Consumers in Vietnam feel concerned about the rising cost of everyday items
Gen Z prioritise time for themselves
Millennials are most likely to be actively involved in political and social issues
Consumers research the products and service they buy
Gen X anticipate having additional leisure time to enjoy personal activities
Personal traits and values survey highlights
Home life and leisure time
Baby Boomers are most likely to exercise at home
Gen Z visit online dating or matchmaking websites or apps
Consumers in Vietnam desire safe destination when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z are most likely to keep track of the calories they eat
Baby Boomers are most likely to have someone else in the house cook for them
Most consumers cook or bake themselves at least once a day
Baby Boomers are most likely to be allergic or intolerant to certain foods
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Older generations want to work at a company that values ethical and social responsibilities
Consumers want to fine employment that provides time for both personal and work life
Baby Boomers seek to work with a competent manager
Many consumers wany to be self-employed in the future
Working life survey highlights
Health and wellness
Vietnamese walk or hike for exercise
Herbal remedies are a popular stress-reduction measure among Millennials
Respondents think health and nutritional properties is the most influential product feature
Baby Boomers and Millennials frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers strive to live a simple lifestyle
Gen Z will browse in stores even if they do not need to buy anything
Baby Boomers seek products with easy to understand labels
Gen X are most willing to buy second-hand or previously-owned items
Vietnamese often share/swap items or services
Millennials are most likely to buy something via social media platforms
Younger generations are most likely to use a price comparison websites
Vietnamese are set to increase spending on health and wellness the most
Baby Boomers are capable of routinely putting away a portion of their salary
Shopping and spending survey highlights
