Market Research Report
Alcoholic Drinks in Vietnam
|Published by||Euromonitor International||Product code||225966|
|Published||Content info||50 Pages
Delivery time: 1-2 business days
|Alcoholic Drinks in Vietnam|
|Published: July 31, 2019||Content info: 50 Pages||
Over the review period, beer remained the dominant category within alcoholic drinks. Consumers generally consider beer to be less harmful than other alcoholic drinks due to its lower alcohol content. In addition, the price of beer is more affordable compared with wine and spirits. As such, beer is popular amongst Vietnamese consumers with various incomes. Another advantage of beer is the fact that unlike wine and spirits players, beer companies can launch frequent advertising campaigns.
Euromonitor International's 'Alcoholic Drinks in Vietnam report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.