Consumer Health in Malaysia

As consumers lead busy time-pressed lifestyles, OTC ranges such as analgesics with fast-release action while protecting the stomach are becoming more popular. For example, Panadol Optizorb launched in 2018 targets consumers with effective, time-efficient pain relief while being gentle on the stomach. Poor air quality with constant air pollution resulting from hazy conditions throughout the year is also leading to soaring demand for nasal sprays such as Iliadin.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

External Environment Affects Performance of Consumer Health

Stronger Performance in Consumer Health

Large Number of Players in Competitive Landscape

A Mix of Both Online and Offline Channels

Positive Outlook for Consumer Health

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
• Table 2 Life Expectancy at Birth 2013-2018

Market Data

• Table 3 Sales of Consumer Health by Category: Value 2013-2018
• Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
• Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
• Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
• Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
• Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
• Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
• Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

• Summary 1 Research Sources

Headlines

Prospects

New Product Innovations

Changing Lifestyles Impact Demand

Strong Demand for Generic Brands

Competitive Landscape

GlaxoSmithKline Remains Highly Competitive

Strong Physical Distribution Network

Category Data

• Table 11 Sales of Analgesics by Category: Value 2013-2018
• Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
• Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
• Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
• Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
• Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Prospects

Negligible Category

Headlines

Prospects

Deterioration in Air Quality

Herbal/traditional Ranges Remain Strong

Competition From Vitamins and Dietary Supplements

Competitive Landscape

Stronger Preference for Medicated Confectionery and Pharyngeal Preparations

Domination by Physical Distribution

Category Data

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
• Table 20 Sales of Decongestants by Category: Value 2013-2018
• Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
• Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
• Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
• Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Demand for Nappy (diaper) Rash Treatments

Topical Germicidals/antiseptics Remain Popular

Competitive Landscape

Strong Sales Performance From International Players

Private Label Shows A Stronger Presence

Category Data

• Table 26 Sales of Dermatologicals by Category: Value 2013-2018
• Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
• Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
• Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
• Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
• Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
• Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Stressful Lifestyles Impact Demand

Innovation in Product Formats and Features

Probiotics As Prevention Against Digestive Issues

Competitive Landscape

International Brands Dominate Sales

Online Retailing Shows Limited Presence

Category Data

• Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
• Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
• Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
• Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
• Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
• Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Continued Product Sophistication

Technological Advances Impact Demand

Competition From Eye Health Supplements

Competitive Landscape

Mix of Both International and Domestic Brands

Offline Retail Channels Dominate Distribution

Limited Private Label Ranges

Category Data

• Table 39 Sales of Eye Care by Category: Value 2013-2018
• Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
• Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
• Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
• Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
• Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
• Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
• Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Level of Health Awareness

Emergence of E-cigarettes and Vaping

Lozenges Are Favourite Format

Competitive Landscape

Johnson & Johnson Leads Sales

Chemists/pharmacies Channel Leads Distribution

Category Indicators

• Table 47 Number of Smokers by Gender 2013-2018

Category Data

• Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
• Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
• Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018
• Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
• Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
• Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Higher Demand for Sticking Plasters/adhesive Bandages

New Product Innovation

Competitive Landscape

Hansaplast Continues With Product Innovation

Physical Distribution Channels

Private Label

Category Data

• Table 55 Sales of Wound Care by Category: Value 2013-2018
• Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018
• Table 57 NBO Company Shares of Wound Care: % Value 2014-2018
• Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018
• Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023
• Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyles Spur Demand

Sports Protein Powder Remains the Biggest Category

Rapid New Product Launches

Competitive Landscape

General Nutrition Centers (gnc) Achieves Outstanding Sales

Internet Retailing Shows Rising Distribution Share

Category Data

• Table 61 Sales of Sports Nutrition by Category: Value 2013-2018
• Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
• Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018
• Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
• Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
• Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Health-conscious Malaysians Seek Preventive Measures

Booming Tonics With Beauty Positioning

Evolving Lifestyles Impact Choice of Dietary Supplements

Competitive Landscape

Direct Sellers Lead Performance

Improving Internet Retailing Share

Strong Price Competition

Category Data

• Table 67 Sales of Dietary Supplements by Category: Value 2013-2018
• Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
• Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018
• Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
• Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018
• Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
• Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
• Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vitamin C Is Most Popular Option

Rising Health Awareness Stimulates Demand

Multivitamins As Convenient Format of Vitamins

Competitive Landscape

International Brands Lead Sales

Pharmacies and Beauty and Healthcare Specialists Lead Distribution

Emerging Private Label Ranges

Category Data

• Table 75 Sales of Vitamins by Category: Value 2013-2018
• Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018
• Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018
• Table 78 NBO Company Shares of Vitamins: % Value 2014-2018
• Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018
• Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023
• Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Popularity of Supplement Nutrition Drinks

Leading Healthier Lifestyles

Competitive Landscape

Direct Sellers Remain Highly Competitive

Large and Wide Distribution Networks

Aggressive Promotional Strategies Through Price Competition

Category Data

• Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
• Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
• Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
• Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
• Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Cultural Background Boosts Demand for Herbal/traditional Products

Stronger Visibility of Herbal/traditional Vitamins and Dietary Supplements

Competitive Landscape

Brand's Achieves Excellent Sales Performance

Traditional Medicine Halls Lead Distribution Share

Category Data

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Demand for Paediatric Vitamins and Dietary Supplements

Character Licensing As Advertising Strategy

Competitive Landscape

GlaxoSmithKline Shows Strong Performance

Guardian Becomes Active With Private Label Range

Category Data

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
• Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
• Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
• Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023