Consumer Health in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: the big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What's next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• New product innovation fuels growth in topical analgesics
• Rise in herbal/traditional options by local manufacturers
• Inflationary pressures facilitate switch to generic brands and private labels

PROSPECTS AND OPPORTUNITIES

• Analgesics expected to continue on steady growth trajectory
• Growth in number of new launches targeting sports-related pain, as well as those with a more convenient application format
• Greater adoption of generic analgesics is expected to lower unit prices

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumers in Malaysia maintain appetite for cough, cold and allergy (hay fever) remedies due to sustained interest in illness prevention
• Emergence of more innovative formats, such as patches and sprays
• Rising competition from immunity-strengthening vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

• Positive outlook fuelled by return of busier, more sociable lifestyles, with herbal/traditional ingredients continuing as key manufacturer focus
• Development of new product for specialised use
• Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• High-stress lifestyles contribute to strong growth in antacids
• On-the-go formats accommodate time-pressed consumers
• Domestic manufacturers ramp up their investment in digestive remedies

PROSPECTS AND OPPORTUNITIES

• Trend towards busier lifestyles projected to spur growth in more convenient formats, including within motion sickness remedies
• Rising competition from dietary supplements, as well as kombucha
• Increasingly educated consumers to cultivate rising demand for diarrhoeal remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Mixed performance in 2023, as consumers return to active, outdoor lifestyles
• Hair loss treatments hone in on cutting-edge stem cell technology
• Rise in sales performance of private label as manufacturers eye opportunity of soaring living cost

PROSPECTS AND OPPORTUNITIES

• Increasingly sophisticated demand from parents to drive demand for nappy (diaper) rash treatments
• Positive outlook for domestic manufacturers
• Offline sales likely to retain dominant but e-commerce showing signs of promise

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Delay in tabling of smoking ban bill boosts growth for NRT smoking cessation aids
• Sales of NRT smoking cessation aids remain largely confined to pharmacies although legislative changes will lead to wider distribution
• Competitive landscape remains highly consolidated

PROSPECTS AND OPPORTUNITIES

• Demand could potentially spike in the event of approval obtained for the Control of Smoking Products for Public Health Bill 2023
• Legislative changes could have negative impact on NRT smoking cessation aids and give rise to vaping culture
• Little change in competitive landscape

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN MALAYSIA

2023 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Demand on eye care is boosted by strong exposure to digital gadgets
• Innovative new launches with more advanced claims
• New vial packaging format offers consumers a more hygiene option

PROSPECTS AND OPPORTUNITIES

• Standard eye care expected to lead growth in eye care, with new product development likely to focus around greater efficacy and the treatment of specific issues
• Eye health supplements pose a threat to the growth of eye care
• Distribution through offline channels will remain solid, with convenience stores expected to grow in importance

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2018-2023
• Table 45 Sales of Eye Care by Category: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Eye Care: % Value 2019-2023
• Table 47 LBN Brand Shares of Eye Care: % Value 2020-2023
• Table 48 Forecast Sales of Eye Care by Category: Value 2023-2028
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Resumption of outdoor activities spurs growth in wound care
• Continued diversification in application format of plasters/adhesive bandages
• Private label offerings produced by chained pharmacies are more serious competitors to leading brands

PROSPECTS AND OPPORTUNITIES

• Wound care looks set to see healthy growth over the forecast period, fuelled by investment in new product development
• Pharmacy chain network will continue to expand but convenience stores will also gain traction
• Private label offerings look set to make further gains

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2018-2023
• Table 51 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 52 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 53 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 54 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Single vitamins continue to grow in popularity, with immunity-boosting products seeing high demand
• Multivitamins strengthen their appeal
• Slower-release immunity-strengthening products remain popular, as preventative health trend persists

PROSPECTS AND OPPORTUNITIES

• Multivitamins will target the needs of specific consumer groups in order to become more competitive
• New and innovative formats expected to inform new product launches
• Private labels anticipated to gain traction as a result of high cost of living

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2018-2023
• Table 57 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 58 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 59 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 60 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 61 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Immunity remains a key focus in dietary supplements, while eye health and probiotic formulations benefit from return to busier lifestyles
• Focus on supplements with a beauty positioning
• Evolving product format discovered in dietary supplement results in blurring between food and beverage with health supplements

PROSPECTS AND OPPORTUNITIES

• Holistic health approach will be key manufacturer focus
• New, advanced ingredients and more convenient formats will drive growth
• Online sales and marketing set to expand as competition grows

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Weight management and wellbeing sees healthy growth as Malaysians seeks convenient solutions to their nutritional needs
• Slimming teas face competition from other weight-loss drinks, with more interesting and diversified flavours
• International direct sellers adopt localised marketing campaigns to boost consumption

PROSPECTS AND OPPORTUNITIES

• Growing levels of health-consciousness will spark aggressive new launches by retailers
• Local brands to gain traction
• Growing competition from sports nutrition products, which are increasingly marketed with weight management benefits

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Continued healthy growth as a result of resumption of sport and fitness activities
• Manufacturers seek to differentiate their portfolios through new ingredients
• Convenient consumption formats cater to busy on-the-go lifestyles

PROSPECTS AND OPPORTUNITIES

• Healthy growth expected, thanks to continued manufacturer innovation
• Sports nutrition could face rising competition from other high-protein foods
• Distribution likely to see a further shift online

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Demand for herbal/traditional products remains strong , with immunity remaining a key focus in tonics
• Tiger milk mushroom sees high degree of manufacturer interest
• Competitive landscape becomes increasingly fragmented, as new manufacturers emerge with new product launches

PROSPECTS AND OPPORTUNITIES

• Research and development to focus on herbal/traditional cough remedies
• Immunity-strengthening herbal/traditional dietary supplements and tonics are expected to gain greater exposure
• Manufacturers set to diversify their product ranges

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Paediatric vitamins and dietary supplements continue to enjoy solid growth as parents prioritise children's preventative health
• Paediatric vitamins and dietary supplements evolve in line with changing lifestyles
• Products to support cognitive development gain traction

PROSPECTS AND OPPORTUNITIES

• Robust growth expected for paediatric vitamins and dietary supplements, with brands sold in bricks-and-mortar retailers leading the way
• Strong potential for products that can support academic performance
• Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028