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Market Research Report

Alcoholic Drinks in Thailand

Published by Euromonitor International Product code 32793
Published Content info 79 Pages
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Alcoholic Drinks in Thailand
Published: August 31, 2020 Content info: 79 Pages
Description

COVID-19 is expected to have a significant negative impact on sales of alcoholic drinks in Thailand in 2020, particularly in the first half of the year. Sales in the on-trade channel are expected to plummet, for several reasons. First, from 21 March, all non-essential outlets were closed, leading to the closure of venues such as restaurants, bars and nightclubs, which negatively affected sales in the on-trade channel. Restaurants were allowed to reopen from 3 May, but bars and nightclubs had to...

Euromonitor International's‘Alcoholic Drinks in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: ADTH

TABLE OF CONTENTS

Euromonitor International

August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Spending boosted by stimulus programme and lower prices for imported brands

Players in beer dominate, and cross-category launches boost domestic players

Growth expected to resume, with a strong switch back to on-trade sales

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers move towards premium lager

Craft and weissbier perform well, and non-low alcohol beer rises from a low base

Regulation leads two main players to maintain their dominance

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2019

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2014-2019
  • Table 19 Sales of Beer by Category: Total Value 2014-2019
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Sluggish growth in tourism hampers growth

New products and packaging to attract a wide range of consumers

Siam Winery maintains its leading position

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Wine by Category: Total Volume 2014-2019
  • Table 34 Sales of Wine by Category: Total Value 2014-2019
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 51 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 52 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 53 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 54 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 55 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 56 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 57 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Government programme supports a return to off-trade growth

The emergence of craft spirits

Consumers continue to prefer local spirits despite falling prices of imported brands

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2019

CATEGORY DATA

  • Table 58 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 59 Sales of Spirits by Category: Total Value 2014-2019
  • Table 60 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 61 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 66 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 67 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 68 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 69 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 70 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 71 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 72 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 73 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 74 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 75 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 76 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry is sweet and trendy, leading to growth on- and off-trade

Modern trade channels carry a widening product range, increasing the competition

International brands maintain their lead, but domestic brands also gaining popularity

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 79 Sales of Cider/Perry: Total Volume 2014-2019
  • Table 80 Sales of Cider/Perry: Total Value 2014-2019
  • Table 81 Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 82 Sales of Cider/Perry: % Total Value Growth 2014-2019
  • Table 83 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
  • Table 84 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
  • Table 85 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 86 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 87 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 88 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 89 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
  • Table 90 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 91 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 92 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 93 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

New launches to avoid the sugar tax stimulate better growth

Beer, and cider in particular, are competitors for RTDs

Domestic players maintain their lead through marketing and launches

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 94 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 95 Sales of RTDs by Category: Total Value 2014-2019
  • Table 96 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 97 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 98 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 99 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 100 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 101 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 102 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 103 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 104 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 105 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 106 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 107 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 108 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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