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Market Research Report

Consumer Health in the US

Published by Euromonitor International Product code 580129
Published Content info 117 Pages
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Consumer Health in the US
Published: October 15, 2020 Content info: 117 Pages
Description

COVID-19 has brought significant changes to consumer health in the US as consumer priorities and routines have shifted more towards preventive health and wellness. While the first two months of 2020 saw minimal changes in behaviour, the sudden shift in attention towards the virus in early March led to rapid stockpiling behaviour of multiple consumer health products, causing shortages and price increases. Following the stockpiling frenzy of March, the subsequent quarters have shown altered consum...

Euromonitor International's‘ Consumer Health in USA report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: CHUS

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

    • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Advil sales stifled by conflicting reports about ibuprofen use during the COVID-19 pandemic

Tylenol further increases its share of analgesics sales

Temporary Excedrin discontinuation leads to sharp declines in adult combination products

RECOVERY AND OPPORTUNITIES

Voltaren Arthritis Relief switch diversifies topical arthritis relief offerings

GlaxoSmithKline introduces the first OTC acetaminophen and ibuprofen combination

Sudden growth of naproxen products may prove to be short-lived

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Fears of mistaken COVID-19 symptoms boost the sales of decongestants and antihistamines

Mucinex builds momentum by using TikTok to target the Millennial and Gen Z audience

Cost-conscious consumers increasingly opting for private label products

RECOVERY AND OPPORTUNITIES

Cough remedies expected to register slower growth in 2021

Antihistamine recovery timeline depends on the severity of the allergy season

Vicks continues to feature strongly in lead in cough, cold, and allergy (hay fever) remedies

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Ranitidine recall boosts the sales of famotidine products

Travel restrictions throw motion sickness remedies sales into reverse

Stress and unhealthy eating continue to drive sales of antacids and laxatives

RECOVERY AND OPPORTUNITIES

Recovery in motion sickness remedies will coincide with the travel industry's

Private label expected to increase its sales share

Digestive enzymes continue to face challenges due to dairy alternative products

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

School closures negatively impact antiparasitics/lice treatments

Self-treatment in lieu of doctor's visits contributes to growth in OTC dermatologicals

Medicated shampoos negatively affected by home seclusion

RECOVERY AND OPPORTUNITIES

COVID-19 drives the e-commerce performance, but the channel will need digital support to sustain long-term growth

Long-term demand could be negatively impacted by declining birth rates

Opportunity for differentiation through natural formulations

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Fear of compromising the lungs has a minimal impact on NRT smoking cessation aids

Nationwide flavour ban on e-vapour cartridges does little to boost NRT smoking cessation aids sales

COVID-19-related stress limiting growth of NRT smoking cessation aids

RECOVERY AND OPPORTUNITIES

Refocus on healthier lifestyle provides room for growth in the post-COVID-19 world

New fruity flavours expand NRT gum offerings

Local vape taxes may curb e-vapour usage and provide new opportunities for NRT smoking cessation aids

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Financial insecurity and COVID-19 fears lead to increased usage of sleep aids

DTC sleep aids brands see a boost as e-commerce usage surges

Increasing social media usage generates popularity for different formats of sleep aids

RECOVERY AND OPPORTUNITIES

Increasing levels of stress will be driving growth in sleep aids

Procter & Gamble's Pure Zzzs capitalises on the shift towards naturals

Younger Americans becoming the key demographic for the crowded sleep aids category

CATEGORY DATA

  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The flexibility of working at home and virtual learning slows standard eye care growth

Fears of mistaken COVID-19-related eye irritations keeps allergy eye care in demand

Alcon caters to sensitive eyes with the launch of Systane Hydration Preservative-Free

RECOVERY AND OPPORTUNITIES

Increasing demand for standard eye care will continue beyond the COVID-19 era

Alcon introduces Pataday in the OTC channel

AbbVie's acquisition of Allergan diversifies its portfolio to include eye care

CATEGORY DATA

  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

First aid kits boosted by consumers stocking up on essentials

All-inclusive first aid kits stifles growth of other wound care products

Shelter-in-place orders increases at-home treatments for injuries

RECOVERY AND OPPORTUNITIES

Increased awareness of at-home preparedness to help drive first aid kits growth

Return to intensive physical activities will renew demand for athletic tape

CATEGORY DATA

  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Vitamin C sees explosive growth due to COVID-19

Multivitamins benefits from growing concerns about preventive health

Vitamin D also seeing dynamic growth against the backdrop of the pandemic

RECOVERY AND OPPORTUNITIES

Sustained demand for vitamins after COVID-19

Competition increasing among vitamin players

Vitamin and dietary supplements retailers likely to lose channel share

CATEGORY DATA

  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Immunity-orientated dietary supplements see a rapid surge in popularity

Dietary supplements supply chain disrupted

Many new products and entrants in dietary supplements

RECOVERY AND OPPORTUNITIES

Sustained interest in dietary supplements and nutrition

Functional formats gain popularity among consumers

Boost to sales for e-commerce and essential retailers

CATEGORY DATA

  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

2020 is a setback year for weight management

Pressure on disposable incomes works against weight management and wellbeing

Weight management bars have been disproportionately affected during the pandemic

RECOVERY AND OPPORTUNITIES

"Quarantine 15" could be an opportunity for weight management post-pandemic

COVID-19 highlighting the need to stay in shape

Slower recovery expected for weight loss supplements

CATEGORY DATA

  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Gym closures put pressure on sports nutrition

Sports non-protein products suffer the most

Sports protein ready-to-drink growth hits a wall

RECOVERY AND OPPORTUNITIES

Gym reopenings in the second half of 2020 offer hope

Consumer shift to at-home workouts

Maintaining wellbeing could be an opportunity for sports nutrition's future

CATEGORY DATA

  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Herbal dietary supplements sees a spike in sales

Supply chain shocks for herbal products due to COVID-19

Melatonin sees increasing popularity as an herbal sleep aid

RECOVERY AND OPPORTUNITIES

Strong growth of herbal/traditional products indicates an acceleration of the trend towards natural products

Biofreeze continues to see strong growth in herbal/traditional topical analgesics

CBD still faces regulatory hurdles in 2020

CATEGORY DATA

  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sale of paediatric products expected to decline faster than their adult counterparts in second half of 2020

School closures and store restrictions limit children's exposure to illnesses

Benefiting from its natural positioning, Zarbee's sees growth across categories

RECOVERY AND OPPORTUNITIES

Return to in-person schooling expected to increase demand for paediatric cold medication

Disruptions in paediatric vaccinations leave children exposed to various illnesses

CATEGORY DATA

  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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