Consumer Health in Hong Kong, China

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Reopened border spurs surge in demand for analgesic remedies
• Topical analgesics/anaesthetic records dynamic growth thanks to Chinese tourists
• Accelerated growth of e-commerce drives analgesics sales

PROSPECTS AND OPPORTUNITIES

• Topical analgesics/anaesthetic set to see robust rises over the forecast period
• NSAIDs set to fall from pandemic peak as consumers prioritise safety
• Fortune Pharmacal to benefit from boosted reputation thanks to pandemic-era efforts

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Spike in influenza sustains strong growth for cough and cold remedies
• Herbal/traditional products continues to rise
• E-commerce continues to increase its distribution penetration

PROSPECTS AND OPPORTUNITIES

• Growth of cough remedies and pharyngeal preparations set to slow
• Rising consumer awareness of allergies offers growth potential for antihistamines/ allergy remedies
• Tourist spending to support recovery in the longer term

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Lifted restrictions improve demand for digestive remedies
• Motion sickness remedies and diarrhoeal remedies rise as international travel resumes
• Weisen-U celebrates anniversary with campaign focused on innovative tablet

PROSPECTS AND OPPORTUNITIES

• Rise in demand for natural digestive remedies as consumers seek gentle and holistic solutions
• Expanding market for digestive remedies driven by changing lifestyles and increasing awareness of digestive health
• Growing online presence, despite limited share

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Hair loss treatment and medicated shampoo continue to rise
• Medicated eczema remedies face continuous competition from dermocosmetics and local brands
• Nappy (diaper) rash treatments enjoys solid growth amid low birth rates

PROSPECTS AND OPPORTUNITIES

• Nappy (diaper) rash treatments to drive overall growth
• Herbal and natural remedies may limit overall category progress
• Health and personal care stores expected to maintain edge over e-commerce

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Decline in smokers slows category growth in 2023
• Offline retail remains key distribution channel for impulse purchases
• NRT patches maintains its leading position in terms of growth in 2023

PROSPECTS AND OPPORTUNITIES

• Sluggish outlook thanks to persistently declining smoking population
• Brands expected to reduce investment, leading to possible price hikes
• Dominance of large pharmaceutical companies set to continue

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sleep aids as stress relief solutions prompts rising demand for mental health-oriented products
• Herbal/traditional sleep aids continues to rise thanks to trust in traditional Chinese medicine
• Long Covid symptoms still impacting demand for sleep aids

PROSPECTS AND OPPORTUNITIES

• Sleep aids set to gain further ground
• Rising popularity for holistic alternatives as substitutes for sleep aids
• Sleep apps likely to help consumers and challenge demand for sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2018-2023
• Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
• Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Digital eye strains support sustained demand for eye care products in 2023
• Rohto maintains leadership of standard eye care
• Players expand into eye care supplements

PROSPECTS AND OPPORTUNITIES

• Stable growth forecast with sales supported by digital eye strain
• New product development to focus on tailored formulation for young children
• Eye drops prove increasingly popular with contact lens wearers

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2018-2023
• Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
• Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
• Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
• Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sales in wound care return to pre-pandemic patterns
• Matsumoto Kiyoshi's expansion in Hong Kong boosts Japanese brands
• Comfort and flexibility define quality for wound care

PROSPECTS AND OPPORTUNITIES

• On-demand nature of wound care products undermines online momentum
• Rising Japanese brands to impact wound care's competitive landscape
• Impulse purchases to be key growth driver

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2018-2023
• Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Growing emphasis on preventative health measures drives significant increase in vitamins sales
• Vitamin tonics gain momentum as natural alternatives
• Japanese drugstore Matsumoto Kiyoshi enters Hong Kong

PROSPECTS AND OPPORTUNITIES

• Vitamins and tonics set for continued growth amid rising health awareness and increasing competition
• E-commerce sales will rise further as retailers adapt to evolving consumer preferences
• Personalisation in vitamins expected to see intensifying interest

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2018-2023
• Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Beauty converges with women's supplements
• Mental health moves to the fore
• Probiotic supplements continues to gain traction

PROSPECTS AND OPPORTUNITIES

• Dietary supplements faces challenges to future growth
• Rising stress levels will support future sales in mental health supplements
• Long COVID symptoms to push demand of VDS

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Korean weight management brands gain traction
• Natural ingredients continue to attract consumer attention
• Consumers remain focused on weight control as health awareness rises

PROSPECTS AND OPPORTUNITIES

• Shift towards healthier diets set to stifle overall category growth
• Declining birth rates and ageing population will support sales of supplement nutrition drinks
• E-commerce set to see further growth in weight management and wellbeing

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sports nutrition sees continued growth in 2023
• Consumers shift online in search of value for money and convenience
• New product launches stimulate interest

PROSPECTS AND OPPORTUNITIES

• Affordable sustainability will remain a challenge
• Plant-based protein powder on the rise
• Increasing accessibility of functional packaged food

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumer health brands continuously invest in herbal/traditional products
• Herbal/traditional products benefit from long COVID
• Tourist recovery drives market growth

PROSPECTS AND OPPORTUNITIES

• Retail to see accelerated digitalisation and personalisation trends
• Brands will focus on targeting younger customer base
• Future innovation from partnerships with local universities

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN HONG KONG, CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Paediatric cough, cold and allergy remedies sees rises in response to lifted restrictions
• Health and personal care stores remain preferred channel for paediatric product purchases
• Paediatric skin problems create demand for nappy (diaper) rash treatments

PROSPECTS AND OPPORTUNITIES

• Paediatric vitamins and dietary supplements set to enjoy continued strong growth despite declining birth rate
• Expanding herbal/traditional offering for children
• Future growth to benefit from recovery in travel and tourism

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028