Market Research Report
Alcoholic Drinks in China
|Published by||Euromonitor International||Product code||83941|
|Published||Content info||63 Pages
Delivery time: 1-2 business days
|Alcoholic Drinks in China|
|Published: July 17, 2019||Content info: 63 Pages||
Despite the economic downturn in China in 2018, total volume sales of alcoholic drinks remained at the same level as in 2017. Meanwhile, current value sales enjoyed strong growth, particularly in spirits. The off-trade volume performance was slightly better than the on-trade's in 2018, showing signs of the growing acceptance of alcoholic drinks amongst Chinese consumers and changing consumption habits; that is, alcoholic drinks are no longer primarily consumed at dinner parties and social gather.
Euromonitor International's‘ Alcoholic Drinks in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.