Market Research Report
Alcoholic Drinks in China
|Published by||Euromonitor International||Product code||83941|
|Published||Content info||102 Pages
Two years after the anti-extravagance campaign regarding government agencies' consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed to the recovery. Beer, as the largest category under alcoholic drinks, is heavily reliant on the average temperature in summer for its consumption. 2015's bad weather severely negatively impacted on its sales.
Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.