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Market Research Report

Alcoholic Drinks in China

Published by Euromonitor International Product code 83941
Published Content info 102 Pages
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Alcoholic Drinks in China
Published: June 7, 2016 Content info: 102 Pages
Description

Two years after the anti-extravagance campaign regarding government agencies' consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed to the recovery. Beer, as the largest category under alcoholic drinks, is heavily reliant on the average temperature in summer for its consumption. 2015's bad weather severely negatively impacted on its sales.

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADCN

Table of Contents

Executive Summary

  • Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
  • Rtds Remains the Category With the Most Dynamic Growth
  • Domestic Companies Are Competitively Positioned To Dominate the Market
  • Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
  • Higher Total Volume Cagr Is Expected Over the Forecast Period

Key Trends and Developments

  • Consumption Is Greater Among Younger Consumers
  • Niche Categories Gain More Attention in Alcoholic Drinks
  • Affordable Imported Products Gaining in Popularity
  • Key New Product Launches
    • Summary 1. Key New Product Developments 2015
  • Territory Key Trends and Developments
    • East China
    • Mid China
    • North and Northeast China
    • Northwest China
    • South China
    • Southwest China

Market Background

  • Legislation
    • Table 1. Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

  • Summary 2. Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 2. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 3. Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 4. Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 5. Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 6. Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 7. Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 8. Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 9. Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

  • Table 10. Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 11. Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 12. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 13. Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 14. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 15. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 16. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 17. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 18. Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
  • Table 19. Sales of Alcoholic Drinks by Region: Total Value 2010-2015
  • Table 20. Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
  • Table 21. Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
  • Table 22. GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 23. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 24. Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 25. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 26. Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 27. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 28. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 29. Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
  • Table 30. Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
  • Table 31. Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
  • Table 32. Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020

Definitions

  • Published Data Comparisons

Sources

  • Summary 3. Research Sources

China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts

China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 4. China Resources Beer (Holdings) Co Ltd: Key Facts
    • Summary 5. China Resources Beer (Holdings) Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 6. China Resources Beer (Holdings) Co Ltd: Competitive Position 2015

Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 7. Niulanshan Distillery Co Ltd: Key Facts
    • Summary 8. Niulanshan Distillery Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 9. Niulanshan Distillery Co Ltd: Competitive Position 2015

Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 10. Shanghai Bacchus Liquor Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 11. Shanghai Bacchus Liquor Co Ltd: Competitive Position 2015

Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 12. Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
    • Summary 13. Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 14. Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 15. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
    • Summary 16. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 17. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 18. Lager by Price Band 2015

Category Data

  • Table 33. Sales of Beer by Category: Total Volume 2010-2015
  • Table 34. Sales of Beer by Category: Total Value 2010-2015
  • Table 35. Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 36. Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 37. Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 38. Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 39. Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 40. Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 41. GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 42. NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 43. LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 44. Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 45. Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 46. Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 47. Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 48. Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 49. Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 50. Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 51. Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 52. Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 53. Sales of Cider/Perry: Total Volume 2010-2015
  • Table 54. Sales of Cider/Perry: Total Value 2010-2015
  • Table 55. Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 56. Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 57. Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 58. Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 59. Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 60. Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 61. GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 62. NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 63. LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 64. Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 65. Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 66. Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 67. Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 68. Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69. Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 70. Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 71. Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 72. Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 73. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 74. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 75. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 76. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 77. GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 78. NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 79. LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 80. Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 81. Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 82. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 83. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 19. Benchmark Brands 2015

Category Data

  • Table 84. Sales of Spirits by Category: Total Volume 2010-2015
  • Table 85. Sales of Spirits by Category: Total Value 2010-2015
  • Table 86. Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 87. Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 88. Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 90. Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 91. Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 92. Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 93. Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 94. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 95. Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 96. Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 97. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 98. GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 99. NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 100. LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 101. Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 102. Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 103. Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 104. Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 105. Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 106. Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 107. Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 108. Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 109. Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 110. Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 111. Sales of Wine by Category: Total Volume 2010-2015
  • Table 112. Sales of Wine by Category: Total Value 2010-2015
  • Table 113. Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 114. Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 115. Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 116. Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 117. Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 118. Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 119. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 120. Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 121. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 122. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 123. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 124. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 125. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 126. GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 127. NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 128. LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 129. GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 130. NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 131. LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 132. GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 133. NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 134. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 135. GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 136. NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 137. LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 138. Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 139. Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 140. Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 141. Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 142. Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 143. Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 144. Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 145. Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 146. Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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