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Market Research Report

Alcoholic Drinks in China

Published by Euromonitor International Product code 83941
Published Content info 96 Pages
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Alcoholic Drinks in China
Published: May 26, 2017 Content info: 96 Pages
Description

Demand for wine (specifically rice wine and still light grape wine) and spirits (specifically other spirits or baijiu in Chinese) continued to grow in 2016, recording respective increases of 5% and 4% in total volume terms. Growth was slower in 2016 than in the previous year, which was due to shifting drinking habits and enhanced health consciousness. Chinese consumers preferred to drink less and chose premium products at business dinners or during formal social occasions for their high-grade qu...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADCN

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Volume Sales of Wine and Spirits Record Steady Growth

the Performance of Rtds Is Negatively Affected by the Recession, A Stockpiling Issue and Fading Consumer Enthusiasm

Domestic Manufacturers Continue To Play A Leading Role Within Alcoholic Drinks

Internet Retailers Are Crucial Within China's Alcoholic Drinks Industry

Recovery of Alcoholic Drinks Is Expected Over the Forecast Period

Key Trends and Developments

Premiumisation Persists Across Most Categories Within Alcoholic Drinks

Cross-regional Acquisitions Contribute To A More-centralised Market

Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation

Key New Product Launches

    • Summary 1 Key New Product Developments 2016

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2011-2016

Taxation and Duty Levies

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty-free

Cross-border/private Imports

Market Indicators

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Published Data Comparisons (no Apparent Consumption)

Sources

    • Summary 2 Research Sources

China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 3 China Resources Beer (Holdings) Co Ltd: Key Facts
    • Summary 4 China Resources Beer (Holdings) Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 5 China Resources Beer (Holdings) Co Ltd: Competitive Position 2016

Luzhou Lao Jiao Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 6 Luzhou Lao Jiao Co Ltd: Key Facts
    • Summary 7 Luzhou Lao Jiao Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 8 Luzhou Lao Jiao Co Ltd: Competitive Position 2016

Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 9 Shanghai Bacchus Liquor Co Ltd: Key Facts
    • Summary 10 Shanghai Bacchus Liquor Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 11 Shanghai Bacchus Liquor Co Ltd: Competitive Position 2016

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction
  • Key Facts
    • Summary 12 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
    • Summary 13 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 14 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2016

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background\

Lager Price Band Methodology

    • Summary 15 Lager by Price Band 2016

Category Data

  • Table 26 Sales of Beer by Category: Total Volume 2011-2016
  • Table 27 Sales of Beer by Category: Total Value 2011-2016
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2011-2016
  • Table 29 Sales of Beer by Category: % Total Value Growth 2011-2016
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 34 GBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 35 NBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2013-2016
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2010-2015
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2010-2015
  • Table 39 Imports of Beer by Country of Origin: Total Value 2010-2015
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2010-2015
  • Table 41 Exports of Beer by Country of Destination: Total Value 2010-2015
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2016-2021
  • Table 43 Forecast Sales of Beer by Category: Total Value 2016-2021
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 46 Sales of Cider/Perry: Total Volume 2011-2016
  • Table 47 Sales of Cider/Perry: Total Value 2011-2016
  • Table 48 Sales of Cider/Perry: % Total Volume Growth 2011-2016
  • Table 49 Sales of Cider/Perry: % Total Value Growth 2011-2016
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
  • Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
  • Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
  • Table 58 Forecast Sales of Cider/Perry: Total Volume 2016-2021
  • Table 59 Forecast Sales of Cider/Perry: Total Value 2016-2021
  • Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
  • Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 16 Benchmark Brands 2016

Category Data

  • Table 77 Sales of Spirits by Category: Total Volume 2011-2016
  • Table 78 Sales of Spirits by Category: Total Value 2011-2016
  • Table 79 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  • Table 80 Sales of Spirits by Category: % Total Value Growth 2011-2016
  • Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  • Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  • Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  • Table 86 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  • Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  • Table 88 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  • Table 89 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  • Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  • Table 91 GBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 92 NBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 93 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  • Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  • Table 95 Production, Imports and Exports of Rum: Total Volume 2010-2015
  • Table 96 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
  • Table 97 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  • Table 98 Production, Imports and Exports of Gin: Total Volume 2010-2015
  • Table 99 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  • Table 100 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  • Table 101 Forecast Sales of Spirits by Category: Total Value 2016-2021
  • Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 104 Sales of Wine by Category: Total Volume 2011-2016
  • Table 105 Sales of Wine by Category: Total Value 2011-2016
  • Table 106 Sales of Wine by Category: % Total Volume Growth 2011-2016
  • Table 107 Sales of Wine by Category: % Total Value Growth 2011-2016
  • Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
  • Table 109 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
  • Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 113 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 117 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
  • Table 122 GBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 123 NBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 124 LBN Brand Shares of Champagne: % Total Volume 2013-2016
  • Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
  • Table 128 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 129 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 130 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
  • Table 131 Production, Imports and Exports of Wine: Total Volume 2010-2015
  • Table 132 Imports of Wine by Country of Origin: Total Volume 2010-2015
  • Table 133 Imports of Wine by Country of Origin: Total Value 2010-2015
  • Table 134 Exports of Wine by Country of Destination: Total Volume 2010-2015
  • Table 135 Exports of Wine by Country of Destination: Total Value 2010-2015
  • Table 136 Forecast Sales of Wine by Category: Total Volume 2016-2021
  • Table 137 Forecast Sales of Wine by Category: Total Value 2016-2021
  • Table 138 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 139 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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