Consumer Health in Singapore

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Topical analgesics/anaesthetic is the top-performing category, while growth for systemic analgesics eases
• Increased travel enables rebound for herbal/traditional topical analgesics/anaesthetic
• GSK Consumer Healthcare continues to lead analgesics

PROSPECTS AND OPPORTUNITIES

• Evolving demographics will enable stable growth in topical analgesics/anaesthetic
• Systemic analgesics likely to continue to see a slowdown, due to lower threat from COVID-19
• Concerns surrounding transparency and clear brand communication for herbal/ traditional products may hamper growth

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Growth in cough, cold and allergy (hay fever) remedies eases as the threat of COVID-19 abates
• Throat spray becomes an increasingly popular format in pharyngeal preparations
• Inconsistent air quality increases the use of nasal sprays

PROSPECTS AND OPPORTUNITIES

• Expectation of normalisation of sales as COVID-19 becomes endemic
• Increasing consumer awareness of allergies will drive growth for antihistamines/ allergy remedies
• Desire for natural remedies predicts continued growth for the mature medicated confectionery category

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Reduced outdoor dining regulations drive growth in demand for indigestion and heartburn remedies
• Focus on preventive health increases demand for vitamins over digestive remedies

PROSPECTS AND OPPORTUNITIES

• Increasingly sophisticated weight management products may pose a competitive threat
• Interest in probiotics will continue to suppress demand for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Rebound for hair loss treatments and medicated shampoos as people return to life outside the home
• Antipruritics sees growth, but remains a niche, and experiences a threat from local customisable skin care brands
• Private label sales slow, along with the slowdown in topical germicidals/antiseptics

PROSPECTS AND OPPORTUNITIES

• Emerging awareness of reproductive health sets the stage for growth in vaginal antifungals
• Interest in skin supplements and skin detox teas may reduce reliance on antipruritics
• Changing shopping patterns boost online demand for dermatologicals brands

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Lifting of COVID-19 outdoor restrictions leads to polarisation
• Government regulations on smoking serve to limit smoking rate
• Public service campaigns encourage the use of NRT products to quit smoking

PROSPECTS AND OPPORTUNITIES

• Role of NRT smoking cessation aids uncertain amidst the possibility of a smoking cohort ban
• Large pharmaceutical companies set to maintain their leading positions

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Subject of immunity sparks consumers' interest in sleep sufficiency
• Melatonin and vitamin B6 remain the most popular ingredients for sleep aids
• Preference for herbal/traditional formulations increases in sleep aids

PROSPECTS AND OPPORTUNITIES

• Rise in cases of sleep apnoea may limit demand for sleep aids
• Consumers may find better sleep with multipurpose vitamins and dietary supplements
• Growing interest in mental health may resolve sleep problems holistically

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2018-2023
• Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
• Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Increasing demand for standard eye care products due to rising screen use
• Allergy eye care driven by rising awareness of allergies

PROSPECTS AND OPPORTUNITIES

• Options for long-term approach to eye health increase, with digital initiatives
• Eye health supplements set to limit growth in standard eye care
• Competitive landscape in allergy eye care likely to become increasingly consolidated

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2018-2023
• Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
• Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
• Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
• Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• End to home seclusion leads to more demand for wound care products
• Wound care products marketed as an easy add-on product via retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Innovations in advanced wound care may inspire future innovations in traditional wound care
• Education on wound care to be driven by pharmaceutical companies

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2018-2023
• Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vitamins continues to record a stable performance in 2023, with multivitamins inching out growth in single vitamins
• Single vitamins continue to compete on price points and provenance
• Transparency and proven product efficacy will become stronger themes in vitamins

PROSPECTS AND OPPORTUNITIES

• Vitamins will continue to experience stable growth, given demographic needs
• Multifunctional product trend means players will need to adapt in single vitamins
• Sales of vitamin C expected to slow despite continued concern for immune health

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2018-2023
• Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Dietary supplements continues to see solid value growth in Singapore
• Gut health remains at the forefront of consumer consciousness
• Alternative sweeteners increase in prevalence amidst increasing health consciousness

PROSPECTS AND OPPORTUNITIES

• Plant-based/natural ingredient formulations have become more pervasive
• Beauty-positioned supplements set to grow quickly in Singapore
• Mental health supplements likely to grow faster over the forecast period

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Supplement nutrition drinks sees the most dynamic growth in 2023, although meal replacement remains highly popular
• Global inflation places additional price pressure on players
• Senna seen as a common and effective ingredient for weight management in slimming teas

PROSPECTS AND OPPORTUNITIES

• Alongside slimming teas, manufacturers experiment with RTDs to complement their weight management product ranges
• Personalisation to become an even stronger trend as product efficacy comes under consumer scrutiny
• Domestic e-commerce set to grow, while cross-border e-commerce will continue to negatively impact licensed distributors

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sports protein products remain most popular in sports nutrition
• Sports non-protein products sees stronger growth as local awareness of hydration grows
• Perceived low cost of entry to sports nutrition leads to new entrants

PROSPECTS AND OPPORTUNITIES

• Plant-based protein will be a strong growth driver
• Growth in unit prices expected to slow over the forecast period
• Sports protein RTD to benefit from blurring wellness concepts

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Most categories within herbal/traditional products grow at a slower rate in volume terms
• Gradual recovery of tourism drives sales in herbal/traditional topical analgesics
• Habit persistence in herbal/traditional products paves the way for more extensive retail distribution in Singapore

PROSPECTS AND OPPORTUNITIES

• Evolving demographic needs will enable stable growth for herbal/traditional topical analgesics
• Uncertainty in recovery of arrivals from China predicts more stable growth
• More transparency and communication necessary to ensure consumer loyalty

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Local brands gain prominence in paediatric consumer health due to effective targeting
• Drops gaining traction due to perceived versatility, but gummies remain popular
• GSK Consumer Healthcare leverages extensive distribution to strengthen its lead

PROSPECTS AND OPPORTUNITIES

• Alternative sweeteners may grow in popularity due to parental concerns regarding sugar intake
• Lack of eye care supplements for children offers growth opportunities
• Further potential for effervescent vitamins and dietary supplements targeting children

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028