Notice: Global Information Announces Listing on JASDAQ Standard Market of the Tokyo Stock Exchange

Cover Image
Market Research Report

Consumer Health in Malaysia

Published by Euromonitor International Product code 973648
Published Content info 103 Pages
Delivery time: 1-2 business days
Price
Back to Top
Consumer Health in Malaysia
Published: November 23, 2020 Content info: 103 Pages
Description

The Malaysian Government implemented the Movement Control Order (MCO) from 18 March to 4 May in an effort to contain the spread of the COVID-19 pandemic in the country. There followed the Conditional Movement Control Order (CMCO) - between 4 May and 10 June, and the Recovery Movement Control Order (RMCO) - between 10 June and 31 August. All non-essential stores were closed during the MCO, but pharmacies, supermarkets and hypermarkets remained open. Early in the pandemic the consumer health marke...

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHMY

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile basic analgesics as government implements MCO

MCO reduces physical activities, impacting topical analgesics/anaesthetic

Smaller players make gains as stockpiling results in shortages

RECOVERY AND OPPORTUNITIES

Preventative strategies to continue, convenient and on-the-go formats appealing

Combination analgesics set to gain strength, target specific issues

Increased physical activity set to boost topical analgesics/anaesthetic

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Pharyngeal preparations and cough remedies boosted by targeting early symptoms

New launches take preventative approach, herbal/traditional products gain traction

E-commerce remains marginal, but Doctor on Call offers growth potential

RECOVERY AND OPPORTUNITIES

Preventative strategies and air quality key to future performance

Herbal/traditional products set to gain popularity

Increased consumption of vitamins and dietary supplements may impact demand

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Mixed impact from COVID-19 across digestive remedies category

Reduced activity as a result of pandemic boosts demand for laxatives

E-commerce sees some gains as a result of MCO

RECOVERY AND OPPORTUNITIES

Stress to be a key factor in post-pandemic Malaysia

Convenient, on-the-go packaging to gain importance

Antacids to remain dynamic performer in digestive remedies category

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has category-specific impact on dermatologicals

Category sees mushrooming of local products

Bricks and mortar outlets dominate distribution, e-commerce non-existent

RECOVERY AND OPPORTUNITIES

COVID-19's impact to continue post-pandemic

More advanced application formats set to gain importance

Consumers' overall approach to health to impact haemorrhoid treatments

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Gum and lozenges particularly benefit as growing number seek to quit

E-cigarettes represent competition as "healthier" alternatives to traditional cigarettes

International brands dominate, e-commerce sees increased uptake

RECOVERY AND OPPORTUNITIES

Demand set to continue over forecast period, fading gradually in the longer term

MQuit programme to contribute to weakening demand

Gum and lozenges to remain key NRT formats

CATEGORY DATA

  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Extended periods using technology increases demand

Eye care sees new product developments

Eye Mo consolidates lead, bricks and mortar remain preferred outlets

RECOVERY AND OPPORTUNITIES

Eye care to see continued demand, new launches and packaging formats expected

Eye care supplements represent competition

On-the-go formats likely to appeal in post-pandemic environment

CATEGORY DATA

  • Table 42 Sales of Eye Care by Category: Value 2015-2020
  • Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sticking plasters/adhesive bandages most popular as consumers stockpile

Private label products gain traction

Licensing important to appeal to children

RECOVERY AND OPPORTUNITIES

Sticking plasters/adhesive bandages to benefit from increased exercise

Advanced product developments and licensing agreements expected

On-the-go packaging format likely to appeal

CATEGORY DATA

  • Table 48 Sales of Wound Care by Category: Value 2015-2020
  • Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs demand for immune-boosting vitamins

Vitamin D benefits from immune system-boosting claims, private labels gain strength

E-commerce appeals for planned purchases of vitamins and dietary supplements

RECOVERY AND OPPORTUNITIES

Vitamin C to remain key category component

Multivitamins to remain appealing due to convenience and preventative approaches

Obese consumers and menopausal women represent strategic targets

CATEGORY DATA

  • Table 54 Sales of Vitamins by Category: Value 2015-2020
  • Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Immune system-boosting products see growth in COVID-19 Malaysia

Specific positioning and new formats attract consumers

Value packs and e-commerce gain traction

RECOVERY AND OPPORTUNITIES

Preventative health strategies to underpin future performance

Beauty tonics to gain strength as some level of post-pandemic normality resumes

Obese consumers and menopausal women represent strategic targets

CATEGORY DATA

  • Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages consumers to lose weight, increasing demand

Direct sellers remain dominant in distribution

Category sees greater fragmentation

RECOVERY AND OPPORTUNITIES

MRP and slimming teas to benefit most as category gains traction

New flavours and convenient packaging important factors

Products see repositioning, investments into support may prove beneficial

CATEGORY DATA

  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Movement Control Order prohibits exercise, leading to slump in demand

Sports non-protein products category sees new flavours launched

E-commerce significant for distribution of sports nutrition

RECOVERY AND OPPORTUNITIES

Category set to recover as sporting activities resume

Sports non-protein products may benefit from targeting specific groups

Resumption of lifestyles and new launches set to stim growth

CATEGORY DATA

  • Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

More natural positioning and new launches boost performance

Local players make gains in fragmented environment

E-commerce limited, but sees some growth

RECOVERY AND OPPORTUNITIES

Less potentially harmful formulations to attract growing range of consumers

Ayurvedic ingredients set to become increasingly important

Women represent significant target group

CATEGORY DATA

  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Parents invest in preventative strategies regarding children's health

Paediatric analgesics experience stockpiling as pandemic takes hold

Category sees new launches in 2020

RECOVERY AND OPPORTUNITIES

Local products set to gain traction as parents invest

Private labels to gain as all income segments adopt preventative strategies

E-commerce set to remain limited, bundling offers may appeal

CATEGORY DATA

  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sleep aids strictly controlled in Malaysia

Alternative products stifle demand potential

Pessimistic outlook for sleep aids

Back to Top