PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1930232
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1930232
The global video streaming market is witnessing unprecedented growth, fueled by increasing internet penetration, social media adoption, and rising consumer demand for high-quality video content. The market was valued at USD 811.37 billion in 2025 and is projected to grow from USD 969.56 billion in 2026 to USD 3,394.56 billion by 2034, exhibiting a CAGR of 17.00% during the forecast period. North America dominated the market in 2025, holding a 37.70% share, due to the presence of leading players such as Netflix, Hulu, Amazon, IBM, and Alphabet. The U.S. video streaming market is expected to reach USD 610.59 billion by 2032, driven by widespread adoption of video-on-demand (VoD) and OTT platforms.
Market Overview
Video streaming involves delivering digital video content over the internet to users across multiple devices, including smartphones, smart TVs, and computers. Market participants provide streaming software and content delivery platforms, such as HBO Max, Amazon Prime Video, Disney+, Paramount+, and Acorn TV. The surge in social media platforms, including Meta, WhatsApp, and YouTube, which collectively boast billions of users, has significantly contributed to the market growth. Increasing video traffic and the demand for higher-resolution content further accelerate expansion.
The COVID-19 pandemic positively impacted the market, as businesses and educational institutions relied heavily on live and on-demand streaming due to lockdowns. In 2020, the market witnessed growth from USD 297.40 billion, supported by favorable regulations and reduced in-person activities.
Impact of Generative AI
The integration of Generative AI (Gen AI) is transforming the video streaming industry by delivering personalized and immersive user experiences. Platforms like Netflix and YouTube utilize AI algorithms to recommend content, improve efficiency in production, enhance video quality through upscaling and color correction, and detect inappropriate content. AI-powered tools, including Large Language Models (LLMs) like GPT-4, are also employed in content creation, video editing, dubbing, and automated captioning, allowing providers to engage millions of viewers globally.
Market Trends
The adoption of low-latency streaming protocols is a major trend shaping the industry. Companies such as THEO Technologies have developed platforms enabling near real-time streaming for applications in online learning, sports, e-commerce, and gaming. This trend supports growing demand for interactive and immersive video experiences, particularly for live events and AR/VR content.
Market Growth Factors
The global rise of Video-on-Demand (VoD) services is driving market expansion. In 2021, online subscriptions from platforms like Netflix and Disney+ increased by 14%, reaching approximately 1.3 billion new subscriptions. The VoD sector dominates global OTT revenue and continues to grow due to high subscriber retention and the increasing trend of mid-tier platform subscriptions.
Restraints
Concerns around content piracy remain a significant challenge, potentially limiting market growth. Visits to pirated websites increased by over 20% in early 2022, representing billions in lost revenue, particularly in the U.S.
Market Segmentation Analysis
Key Industry Players
Leading market participants are investing in technology innovation, mergers, and partnerships. Notable companies include IBM, Alphabet, Amazon, Netflix, Hulu (Disney), Brightcove, Apple, Roku, Haivision, and Tencent Holdings. Key developments include Maybacks Global Entertainment's launch of iDreamCTV (April 2024), Haivision Hub's FedRAMP streaming service (January 2023), and Disney+ expansion to 42 countries (January 2022).
Conclusion
The video streaming market is projected to grow from USD 811.37 billion in 2025 to USD 3,394.56 billion by 2034, driven by VoD adoption, OTT expansion, low-latency streaming, and AI-enabled personalization. North America leads the market, while Asia Pacific shows the fastest growth. Despite piracy concerns, the rise of subscription-based services, immersive technologies, and interactive content ensures a dynamic and rapidly evolving video streaming industry globally.
Segmentation By Component
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