Video Streaming Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By Streaming, By Platform, By Service Type, By Revenue Model, By Deployment, By End User, By Region & Competition, 2021-2031F

Description

The Global Video Streaming Software Market is projected to experience substantial growth, rising from USD 17.91 Billion in 2025 to USD 51.35 Billion by 2031 at a CAGR of 19.19%. This industry encompasses digital tools specifically designed to capture, compress, encode, and distribute audio-visual content over the internet, managing bandwidth optimization and cross-platform compatibility to ensure the seamless delivery of live and on-demand media. The market is primarily driven by the worldwide expansion of high-speed broadband and the widespread adoption of mobile devices, which have democratized access to digital content, alongside a corporate shift toward remote work that requires robust infrastructure for virtual communication and training.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 17.91 Billion
Market Size 2031	USD 51.35 Billion
CAGR 2026-2031	19.19%
Fastest Growing Segment	Transcoding and Processing
Largest Market	North America

Despite these growth factors, the market faces significant challenges related to bandwidth limitations and latency, which can degrade the user experience during peak usage periods, particularly in regions with developing telecommunication infrastructure where network congestion is common. However, the sector continues to show strong financial momentum; according to the Interactive Advertising Bureau in 2024, digital video advertising revenue increased by 19.2% to reach $62.1 billion. This rise in monetization highlights the essential role of efficient streaming software in maximizing the value of digital content inventories and supporting the ongoing economic expansion of the industry.

Market Driver

The escalating global demand for Video-on-Demand (VoD) and OTT services is fundamentally transforming the video streaming software landscape, necessitating the adoption of scalable content delivery networks and advanced content management systems. As audiences shift from traditional linear broadcasting to digital platforms, providers require sophisticated software to handle extensive content libraries and ensure smooth playback across diverse device ecosystems. The intensity of this engagement is evident in recent financial reports; according to Netflix's October 2024 shareholder letter, revenue grew 15% year-over-year to $9.8 billion, while Alphabet's October 2024 results showed YouTube's advertising revenue rising 12.2% to $8.9 billion, underscoring the critical need for high-availability solutions capable of supporting massive concurrent viewership and dynamic ad insertion.

Concurrently, the proliferation of smartphones and high-speed internet connectivity acts as a vital infrastructure enabler for the market's expansion, with the rapid deployment of 5G networks facilitating high-definition streaming on mobile devices. This technological shift demands software proficient in adaptive bitrate streaming and latency reduction to preserve quality under variable network conditions. According to the Ericsson Mobility Report from June 2024, global 5G subscriptions increased by 160 million in the first quarter of 2024, a trend that compels developers to optimize encoding algorithms and transcoding standards to deliver studio-quality experiences to a mobile-first audience without buffering interruptions or excessive data consumption.

Market Challenge

Bandwidth limitations and latency issues constitute a formidable obstacle to the growth of the Global Video Streaming Software Market, as the efficacy of advanced compression and delivery solutions is ultimately constrained by the physical capabilities of underlying telecommunication networks. When end-users encounter network congestion, particularly during peak hours, the resulting buffering and resolution degradation significantly erode consumer satisfaction. This instability forces streaming providers to prioritize basic connectivity over high-fidelity experiences, thereby discouraging the adoption of premium, bandwidth-intensive features such as ultra-high-definition streaming or interactive live broadcasting in regions with fragile infrastructure.

These technical bottlenecks create a hard ceiling on the market's total addressable audience, effectively stalling geographic expansion into developing economies and preventing vendors from capitalizing on large, untapped populations where the digital divide remains pronounced. Highlighting this connectivity gap, the International Telecommunication Union reported in 2024 that approximately 2.6 billion people, or 32% of the global population, remained offline. This significant lack of internet access restricts the scalability of streaming platforms and hampers the software industry's ability to monetize content in emerging markets.

Market Trends

The integration of Artificial Intelligence for hyper-personalization and content optimization is revolutionizing the market, evolving beyond simple recommendation algorithms to real-time, automated workflow enhancements. Streaming platforms are increasingly deploying generative AI to automate metadata tagging and dynamically optimize encoding settings, a strategy that reduces operational costs while increasing viewer retention in a competitive landscape. According to the 'Video Developer Report 2025/26' by Bitmovin, released in September 2025, 35% of video providers reported using AI specifically for personalization features within their streaming workflows, demonstrating a strategic pivot toward software that can autonomously adapt content delivery to individual user behaviors.

Simultaneously, the expansion of Free Ad-Supported Streaming TV (FAST) capabilities is compelling software vendors to re-engineer platforms for linear channel origination and server-side ad insertion. As subscription fatigue grows, consumers are migrating toward free, scheduled programming, creating a need for robust infrastructure that can handle high-concurrency ad delivery without latency. This trend shifts the software focus from pure Video-on-Demand management to hybrid architectures capable of supporting continuous, broadcast-style streams, a shift underscored by Wurl's October 2025 report which noted that monthly active households watching FAST channels increased by 12% in 2025, highlighting the critical demand for solutions that maximize ad inventory value through reliable, TV-like experiences.

Key Market Players

Brightcove Inc.
International Business Machine Corporation
Kollective Technology, Inc.
Ooyala, Inc.
Plantronics, Inc.
Vimeo, Inc.
Muvi LLC
Wowza Media Systems, LLC
Apple Inc.
Microsoft Corporation

Report Scope

In this report, the Global Video Streaming Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video Streaming Software Market, By Solution

Transcoding and Processing
Video Delivery and Distribution
Video Management
Video Security
Video Analytics
Others

Video Streaming Software Market, By Mode

Internet Protocol TV (IPTV)
Over the Top (OTT)
Pay-TV

Video Streaming Software Market, By Streaming

Live Video Streaming
Non-Linear Video Streaming

Video Streaming Software Market, By Platform

Laptops & Desktops
Smartphones & Tablets
Smart TV

Video Streaming Software Market, By Service Type

Consulting
Managed Services
Training & Support

Video Streaming Software Market, By Revenue Model

Advertising
Rental
Subscription

Video Streaming Software Market, By Deployment

Cloud
On-Premises

Video Streaming Software Market, By End User

E-learning
Media and Entertainment
BFSI
Retail
IT and Communications
Other

Video Streaming Software Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Software Market.

Available Customizations:

Global Video Streaming Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Video Streaming Software Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Solution (Transcoding and Processing, Video Delivery and Distribution, Video Management, Video Security, Video Analytics, Others)
- 5.2.2. By Mode (Internet Protocol TV (IPTV), Over the Top (OTT), Pay-TV)
- 5.2.3. By Streaming (Live Video Streaming, Non-Linear Video Streaming)
- 5.2.4. By Platform (Laptops & Desktops, Smartphones & Tablets, Smart TV)
- 5.2.5. By Service Type (Consulting, Managed Services, Training & Support)
- 5.2.6. By Revenue Model (Advertising, Rental, Subscription)
- 5.2.7. By Deployment (Cloud, On-Premises)
- 5.2.8. By End User (E-learning, Media and Entertainment, BFSI, Retail, IT and Communications, Other)
- 5.2.9. By Region
- 5.2.10. By Company (2025)
5.3. Market Map

6. North America Video Streaming Software Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Solution
- 6.2.2. By Mode
- 6.2.3. By Streaming
- 6.2.4. By Platform
- 6.2.5. By Service Type
- 6.2.6. By Revenue Model
- 6.2.7. By Deployment
- 6.2.8. By End User
- 6.2.9. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Video Streaming Software Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Solution
    - 6.3.1.2.2. By Mode
    - 6.3.1.2.3. By Streaming
    - 6.3.1.2.4. By Platform
    - 6.3.1.2.5. By Service Type
    - 6.3.1.2.6. By Revenue Model
    - 6.3.1.2.7. By Deployment
    - 6.3.1.2.8. By End User
- 6.3.2. Canada Video Streaming Software Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Solution
    - 6.3.2.2.2. By Mode
    - 6.3.2.2.3. By Streaming
    - 6.3.2.2.4. By Platform
    - 6.3.2.2.5. By Service Type
    - 6.3.2.2.6. By Revenue Model
    - 6.3.2.2.7. By Deployment
    - 6.3.2.2.8. By End User
- 6.3.3. Mexico Video Streaming Software Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Solution
    - 6.3.3.2.2. By Mode
    - 6.3.3.2.3. By Streaming
    - 6.3.3.2.4. By Platform
    - 6.3.3.2.5. By Service Type
    - 6.3.3.2.6. By Revenue Model
    - 6.3.3.2.7. By Deployment
    - 6.3.3.2.8. By End User

7. Europe Video Streaming Software Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Solution
- 7.2.2. By Mode
- 7.2.3. By Streaming
- 7.2.4. By Platform
- 7.2.5. By Service Type
- 7.2.6. By Revenue Model
- 7.2.7. By Deployment
- 7.2.8. By End User
- 7.2.9. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Video Streaming Software Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Solution
    - 7.3.1.2.2. By Mode
    - 7.3.1.2.3. By Streaming
    - 7.3.1.2.4. By Platform
    - 7.3.1.2.5. By Service Type
    - 7.3.1.2.6. By Revenue Model
    - 7.3.1.2.7. By Deployment
    - 7.3.1.2.8. By End User
- 7.3.2. France Video Streaming Software Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Solution
    - 7.3.2.2.2. By Mode
    - 7.3.2.2.3. By Streaming
    - 7.3.2.2.4. By Platform
    - 7.3.2.2.5. By Service Type
    - 7.3.2.2.6. By Revenue Model
    - 7.3.2.2.7. By Deployment
    - 7.3.2.2.8. By End User
- 7.3.3. United Kingdom Video Streaming Software Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Solution
    - 7.3.3.2.2. By Mode
    - 7.3.3.2.3. By Streaming
    - 7.3.3.2.4. By Platform
    - 7.3.3.2.5. By Service Type
    - 7.3.3.2.6. By Revenue Model
    - 7.3.3.2.7. By Deployment
    - 7.3.3.2.8. By End User
- 7.3.4. Italy Video Streaming Software Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Solution
    - 7.3.4.2.2. By Mode
    - 7.3.4.2.3. By Streaming
    - 7.3.4.2.4. By Platform
    - 7.3.4.2.5. By Service Type
    - 7.3.4.2.6. By Revenue Model
    - 7.3.4.2.7. By Deployment
    - 7.3.4.2.8. By End User
- 7.3.5. Spain Video Streaming Software Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Solution
    - 7.3.5.2.2. By Mode
    - 7.3.5.2.3. By Streaming
    - 7.3.5.2.4. By Platform
    - 7.3.5.2.5. By Service Type
    - 7.3.5.2.6. By Revenue Model
    - 7.3.5.2.7. By Deployment
    - 7.3.5.2.8. By End User

8. Asia Pacific Video Streaming Software Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Solution
- 8.2.2. By Mode
- 8.2.3. By Streaming
- 8.2.4. By Platform
- 8.2.5. By Service Type
- 8.2.6. By Revenue Model
- 8.2.7. By Deployment
- 8.2.8. By End User
- 8.2.9. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Video Streaming Software Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Solution
    - 8.3.1.2.2. By Mode
    - 8.3.1.2.3. By Streaming
    - 8.3.1.2.4. By Platform
    - 8.3.1.2.5. By Service Type
    - 8.3.1.2.6. By Revenue Model
    - 8.3.1.2.7. By Deployment
    - 8.3.1.2.8. By End User
- 8.3.2. India Video Streaming Software Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Solution
    - 8.3.2.2.2. By Mode
    - 8.3.2.2.3. By Streaming
    - 8.3.2.2.4. By Platform
    - 8.3.2.2.5. By Service Type
    - 8.3.2.2.6. By Revenue Model
    - 8.3.2.2.7. By Deployment
    - 8.3.2.2.8. By End User
- 8.3.3. Japan Video Streaming Software Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Solution
    - 8.3.3.2.2. By Mode
    - 8.3.3.2.3. By Streaming
    - 8.3.3.2.4. By Platform
    - 8.3.3.2.5. By Service Type
    - 8.3.3.2.6. By Revenue Model
    - 8.3.3.2.7. By Deployment
    - 8.3.3.2.8. By End User
- 8.3.4. South Korea Video Streaming Software Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Solution
    - 8.3.4.2.2. By Mode
    - 8.3.4.2.3. By Streaming
    - 8.3.4.2.4. By Platform
    - 8.3.4.2.5. By Service Type
    - 8.3.4.2.6. By Revenue Model
    - 8.3.4.2.7. By Deployment
    - 8.3.4.2.8. By End User
- 8.3.5. Australia Video Streaming Software Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Solution
    - 8.3.5.2.2. By Mode
    - 8.3.5.2.3. By Streaming
    - 8.3.5.2.4. By Platform
    - 8.3.5.2.5. By Service Type
    - 8.3.5.2.6. By Revenue Model
    - 8.3.5.2.7. By Deployment
    - 8.3.5.2.8. By End User

9. Middle East & Africa Video Streaming Software Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Solution
- 9.2.2. By Mode
- 9.2.3. By Streaming
- 9.2.4. By Platform
- 9.2.5. By Service Type
- 9.2.6. By Revenue Model
- 9.2.7. By Deployment
- 9.2.8. By End User
- 9.2.9. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Video Streaming Software Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Solution
    - 9.3.1.2.2. By Mode
    - 9.3.1.2.3. By Streaming
    - 9.3.1.2.4. By Platform
    - 9.3.1.2.5. By Service Type
    - 9.3.1.2.6. By Revenue Model
    - 9.3.1.2.7. By Deployment
    - 9.3.1.2.8. By End User
- 9.3.2. UAE Video Streaming Software Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Solution
    - 9.3.2.2.2. By Mode
    - 9.3.2.2.3. By Streaming
    - 9.3.2.2.4. By Platform
    - 9.3.2.2.5. By Service Type
    - 9.3.2.2.6. By Revenue Model
    - 9.3.2.2.7. By Deployment
    - 9.3.2.2.8. By End User
- 9.3.3. South Africa Video Streaming Software Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Solution
    - 9.3.3.2.2. By Mode
    - 9.3.3.2.3. By Streaming
    - 9.3.3.2.4. By Platform
    - 9.3.3.2.5. By Service Type
    - 9.3.3.2.6. By Revenue Model
    - 9.3.3.2.7. By Deployment
    - 9.3.3.2.8. By End User

10. South America Video Streaming Software Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Solution
- 10.2.2. By Mode
- 10.2.3. By Streaming
- 10.2.4. By Platform
- 10.2.5. By Service Type
- 10.2.6. By Revenue Model
- 10.2.7. By Deployment
- 10.2.8. By End User
- 10.2.9. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Video Streaming Software Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Solution
    - 10.3.1.2.2. By Mode
    - 10.3.1.2.3. By Streaming
    - 10.3.1.2.4. By Platform
    - 10.3.1.2.5. By Service Type
    - 10.3.1.2.6. By Revenue Model
    - 10.3.1.2.7. By Deployment
    - 10.3.1.2.8. By End User
- 10.3.2. Colombia Video Streaming Software Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Solution
    - 10.3.2.2.2. By Mode
    - 10.3.2.2.3. By Streaming
    - 10.3.2.2.4. By Platform
    - 10.3.2.2.5. By Service Type
    - 10.3.2.2.6. By Revenue Model
    - 10.3.2.2.7. By Deployment
    - 10.3.2.2.8. By End User
- 10.3.3. Argentina Video Streaming Software Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Solution
    - 10.3.3.2.2. By Mode
    - 10.3.3.2.3. By Streaming
    - 10.3.3.2.4. By Platform
    - 10.3.3.2.5. By Service Type
    - 10.3.3.2.6. By Revenue Model
    - 10.3.3.2.7. By Deployment
    - 10.3.3.2.8. By End User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Video Streaming Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Brightcove Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. International Business Machine Corporation
15.3. Kollective Technology, Inc.
15.4. Ooyala, Inc.
15.5. Plantronics, Inc.
15.6. Vimeo, Inc.
15.7. Muvi LLC
15.8. Wowza Media Systems, LLC
15.9. Apple Inc.
15.10. Microsoft Corporation