United States Video Streaming Market Report by Streaming Type, Component, Solutions, Platform, Revenue Model, Deployment Type, End User, States and Company Analysis 2025-2033

United States Video Streaming Market Size & Forecast 2025-2033

The United States video streaming industry is expected to grow substantially, rising from US$ 45.97 billion in 2025 to US$ 156.53 billion by 2033. This growth is expected to take place at a Compound Annual Growth Rate (CAGR) of 16.55% during 2025-2033. Growth drivers are increased consumer demand for on-demand content, technology progress, and a constantly expanding portfolio of streaming services.

United States Video Streaming Market Outlook

Video streaming is technology through which users can view video material in real-time without having to download files in advance. Here, data is transmitted continuously via the internet, allowing viewers to watch movies, television programs, live events, and even video games instantly on a number of platforms, such as smartphones, tablets, smart TVs, and desktops.

The use of video streaming in the USA has become enormously popular in recent times due to the ease of access it provides and the quick pace of the internet connection. With Netflix, Hulu, Amazon Prime Video, and Disney+, audiences have access to a wide selection of content at their fingertips. This trend is partly due to the increased need for on-demand entertainment and the necessity of avoiding traditional cable TV.

In addition, the COVID-19 pandemic stimulated this trend as increased individuals used streaming services to keep themselves entertained during times of lockdown. Besides, access to unique content and original programming has contributed to making streaming appealing to consumers. Presently, video streaming is at the pinnacle of the entertainment sector, revolutionizing how audiences consume content.

Growth Drivers in the United States Video Streaming Market

Increase in High-Speed Internet and 5G Connectivity

There are about 320 million North Americans connected to the mobile internet. 60% of these access through 5G networks, highlighting how fast the region is upgrading to next-gen devices and services. Broadband and 5G expansion around the United States has been an important driver for the market for video streaming. With enhanced network speed and lower latency, users get to stream high-definition and 4K content on several devices at once. Affordable data plans and next-generation network infrastructure guarantee seamless streaming experiences. 5G, especially, facilitates mobile streaming, cloud gaming, and real-time content sharing-major attractions among younger consumers. The U.S. government and private telecommunications companies continue to make investments in country-wide digital infrastructure, facilitating increased access to high-speed internet, including in semi-urban and rural regions. As access becomes ever faster and more consistent, the consumer base for streaming platforms grows even larger, driving subscriber levels, engagement rates, and the overall profitability of platforms serving the U.S. market.

Increased Demand for On-Demand and Personalized Content

American viewers want more on-demand, ad-free entertainment experience that is customized to their individual tastes. Netflix, Hulu, Disney+, and Amazon Prime Video have gained from this by offering big, varied libraries and original content. The convenience to watch at any time and place-on mobile phones, tablets, or smart TVs-has revolutionized the way people view. Data analytics and artificial intelligence are now playing a central role in content personalization, allowing platforms to suggest movies and series based on user behavior. Niche content and regional content are also becoming popular among certain groups, and this is broadening audience reach. Younger consumers are leading this charge in particular, as they prefer digital-first entertainment over linear cable TV. Aug 2025, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, released Howdy(TM), a new SVOD service that brings ad-free, high-quality entertainment to consumers for only $2.99 per month.

Expansion of Connected Devices and Smart Ecosystems

The increasing number of connected devices-like smart TVs, streaming sticks, smartphones, and gaming consoles-has transformed media consumption behavior in the United States. These set-top boxes make instant access to various streaming services possible without additional equipment or cables. Improved video quality, voice search, and tailored interfaces enhance the viewing experience. The smart home phenomenon, with entertainment systems merged with virtual assistants like Alexa and Google Assistant, also adds to the convenience and appeal of streaming. As the price of smart devices becomes less expensive, more homes are shifting to connected entertainment systems. In addition, collaborations among hardware companies and OTT platforms-providing pre-installed apps and bundled subscriptions-are driving market penetration. With the growing population becoming more tech-aware, growth in connected devices continues to be a strong growth driver in enabling the digital transformation of the U.S. video streaming ecosystem. Parks research indicates that 92% of US homes contain fixed or wireless home internet service. Amongst these US internet households: 66% own a smart TV; 42% possess at least one smart home device; 31% own a security system; 39% own a smart watch and 89% own a streaming video service.

Difficulties in the United States Video Streaming Industry

Market Saturation and Subscriber Fatigue

The U.S. video streaming market has reached a level of intense competitiveness, with many global and local players vying for user attention. While consumers enjoy vast content options, subscription fatigue is emerging as a challenge. Many households subscribe to multiple platforms, leading to rising costs and eventual cancellations. New entrants struggle to differentiate themselves amid established giants like Netflix and Disney+. As a result, subscriber churn rates are increasing. Additionally, frequent price hikes by major platforms can deter long-term retention. The oversaturation of comparable content offerings precludes smaller or niche services from succeeding. In response, streaming companies need to innovate repeatedly with unique content, improved user experience, and adaptive pricing models. In the absence of differentiation, the high competition may restrict profitability and sustainable growth in the U.S. streaming industry.

Increasing Cost of Content Production and Licensing Barriers

Creation of high-quality, original content has become a requirement and cost center for U.S. streaming platforms. There is stiff competition, and to keep consumers on board, platforms are forced to spend big bucks on original shows, films, and documentaries. But production costs such as actor fees, filming, and special effects are shooting through the roof. Not to mention, acquiring licensing rights to third-party content grows in cost and legal complexity with global demand. Smaller streaming companies usually find it difficult to acquire well-known titles, which reduces their competitiveness. Additionally, differing copyright and intellectual property regulations in different areas contribute to compliance expenses. Consequently, achieving profitable equilibrium between subscriber income and content investment becomes problematic. Such cost-pressure equation could encourage platforms to merge or add ad-supported models to broaden revenue streams, but profitability in the long term remains a fundamental issue in the U.S. streaming space.

United States Live Video Streaming Market

The live video streaming market in the U.S. is witnessing explosive growth, driven by heightened consumer interest in live content including sports, concerts, news, and gaming. Domination of the space is provided by YouTube Live, Twitch, and Facebook Live, with millions of active users daily. Live streaming is increasingly being employed in business settings for product launches, webinars, and virtual events, increasing audience engagement and marketing visibility. The growth in influencer culture and live social interaction accelerates this trend. Better 5G connectivity and mobile access enhance the ability of users to stream and view live events without interruption. Moreover, ad monetization, sponsorships, and pay-per-view model contribute to the profitability of this industry. As users increasingly appreciate immediacy and interactivity, live streaming is becoming a critical part of the U.S. digital entertainment landscape.

United States Video Streaming Software Market

Video streaming software constitutes the technological backbone of the U.S. streaming economy. It facilitates encoding, compression, content delivery, and analytics functions crucial for seamless user experiences. Cutting-edge platforms harness AI to dynamically enhance video quality, even with changing network conditions. Cloud streaming software solutions are now widely accepted for their flexibility and affordability, which enables startups and big businesses to target huge audiences. Security protocols, such as encryption and DRM (Digital Rights Management), protect against piracy and unauthorized use. In addition, APIs and machine learning tools integration provides users with personalized recommendations and insights into audience behavior. With increasing industries-education, healthcare, corporate communication, etc.-embracing streaming technology, the demand for robust and versatile streaming software increases further. The American market is therefore experiencing high-pitched innovation, and software solutions are becoming the building blocks of streaming success.

United States OTT Video Streaming Market

OTT (Over-the-Top) video streaming is the biggest segment of the U.S. digital entertainment market. Consumers have increasingly abandoned traditional cable subscriptions for convenient, cost-effective OTT platforms like Netflix, Hulu, and Disney+. These platforms provide large libraries of films, shows, and documentaries available across multiple platforms. Subscription models (SVOD) continue to dominate, although ad-supported (AVOD) and hybrid models are increasing in popularity. The development of exclusive and original content further enhances the differentiation of OTT services, which is appealing to new subscribers. Further, partnerships with telecommunication firms and smart TV producers are increasing reach. Viewers appreciate pausing, rewinding, and binge-watching content, fitting in with contemporary viewing habits. With high internet penetration, increasing disposable incomes, and changing consumption patterns, OTT video streaming continues to be a force to be reckoned with in the U.S. entertainment industry's digitalization.

United States Smart TV Video Streaming Market

Smart TVs revolutionized the video streaming experience in America by bringing applications like Netflix, Hulu, and YouTube onto television sets directly. Customers have easy access to high-definition 4K and HDR content without the need for external equipment. With enhanced capabilities like voice navigation, customized dashboards, and AI-driven recommendations, smart TVs are now the central hub of home entertainment. As hardware costs become lower, household adoption accelerates. Manufacturers are collaborating with streaming services to provide pre-installed apps or complimentary trial subscriptions, creating enhanced customer value. Increased popularity of big-screen viewing experiences also reinforces the trend. With ongoing advances in display technology and connectivity, smart TVs are fueling longer engagement times and increased subscription rates. As a result, they are key to building the infrastructure and user experience of the U.S. video streaming market.

United States Video Streaming Subscription Market

subscription-based video streaming models rule the U.S. landscape, providing ad-free viewing and huge collections for a set, monthly fee. Consumers like having the freedom to cancel or change services at will. Industry leaders such as Netflix, HBO Max, and Amazon Prime Video continue to evolve their subscription options to suit varying audience budgets. Hybrid plans that balance advertising with lower fees have widened availability. Personalization, family plans, and offline viewing capabilities maximize user satisfaction and loyalty. Growing subscription fatigue has, however, increased competition, and platforms are now forced to focus on exclusive, high-end programming to keep users engaged. The ease of convenience and affordability, in contrast to cable TV, guarantees sustained popularity. As content variety and user experience increase, subscription models will continue to drive the long-term growth path of the U.S. video streaming market.

United States Cloud Video Streaming Market

Cloud computing is a critical factor in driving video streaming platforms in the United States. Cloud-based infrastructure enables platforms to store, process, and stream huge content libraries to millions of users in real-time. With bandwidth elasticity and global availability, providers can provide seamless playback without interruption or buffering. Sophisticated CDNs (Content Delivery Networks) further optimize streaming quality by balancing data distribution across geographies. In addition, cloud solutions that are AI-powered enable predictive analytics, personalized suggestions, and real-time performance measurement. Cloud-based streaming is also utilized by businesses and educational institutions to enable secure, flexible video hosting. The pay-as-you-go structure lowers the cost of operation, allowing even smaller services to effectively compete. With ongoing 5G deployment and growing demand for remote entertainment, cloud technology continues to be a key performance, scalability, and innovation enabler in the U.S. video streaming market.

United States Video Streaming Consumer Market

American consumers are at the center of global video streaming growth, driven by their high digital literacy, preference for personalization, and access to advanced technology. The audience spans diverse demographics-from young digital natives to older adults adopting smart devices for entertainment. Consumers are shifting from traditional television to on-demand and multi-platform streaming experiences. They increasingly desire variety, convenience, and flexibility of viewing, preferring services that provide offline downloads, advertisement-free experience, and multilingual support. Social media platform integration and influencer-marketing promotions also influence consumption patterns. The ascendancy of short-form and live content on mobile devices mirrors changing tastes for fast, participatory entertainment. With strong smartphone penetration and a very good internet access, American consumers are setting global trends in streaming consumption, supporting the growth and diversification of the country's national video streaming market.

California Video Streaming Market

California is the epicenter of the United States video streaming sector, home to industry leaders such as Netflix, Disney, and YouTube. The state enjoys a solid digital ecosystem, talent base, and innovative culture. Silicon Valley's tech ecosystem fuels innovation in streaming software, AI-driven recommendations, and content delivery optimization. Furthermore, Los Angeles continues to be the world entertainment production hub with a constant supply of high-quality original content. Californian consumers, as early and frequent adopters of new technology, play a significant part in subscription and device-based streaming growth. The area also dominates live event and esports streaming trends. As a content creation center and hotbed of digital innovation, California continues to drive the direction of the overall U.S. streaming market, combining creativity with technological innovation to reimagine entertainment consumption.

New York Video Streaming Market

The video streaming market in New York prospers due to its cultural diversity, rich media presence, and quick city lifestyle. With top broadcasters, studios, and ad agencies based in the state, content production as well as distribution are central to the state. New York consumers use multiple streaming services and would rather watch content through on-demand and live streaming for entertainment, sports, and news. High-quality mobile streaming is supported by the city's 5G network, while international and multilingual content demand is driven by the cosmopolitan nature of the city. Moreover, local businesses and educational establishments use streaming for messaging, education, and advertising. The combination of cultural diversity and technological preparedness positions New York as a strategic location to test platforms and innovate. With ongoing increases in the number of smart devices owned and digital subscriptions, New York continues to be an essential driver to the development of the U.S. video streaming market.

Washington Video Streaming Market

Washington State is an important part of the U.S. video streaming economy, mainly because it is a technology and cloud computing center. It hosts corporations such as Amazon and Microsoft, and the area supports innovation in cloud computing-based streaming, data analysis, and artificial intelligence-based media distribution. Consumers in Washington are well connected, enjoying extensive broadband access and robust urban digital infrastructure. The young, technologically savvy population of the state actively interacts with streaming services on devices, making adoption high. Also, the location of large technology companies helps with developments in CDN management and low-latency transmission of video. Live streaming is also being used more for business gatherings, gaming, and education, apart from entertainment. Washington's blend of technological leadership and digital lifestyle trends remains to solidify its status as an important driver of the U.S. video streaming market's continued growth.

Market Segmentation

Streaming Type

• Live Video Streaming
• Non-Linear / VOD Streaming

Component

• Software
• Services

Solutions

• Over-the-Top (OTT)
• Internet Protocol TV (IPTV)
• Cable TV
• Pay-TV

Platform

• Smartphones and Tablets
• Smart TV
• Laptops and Desktops
• Gaming Consoles

Revenue Model

• Subscription (SVOD)
• Advertising (AVOD/FAST)
• Rental / Transactional (TVOD)

Deployment Type

• Cloud
• On-Premises

End User

• Consumer
• Enterprise

Top States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of United States

All companies have been covered with 5 Viewpoints

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Company Analysis:

• Akamai Technologies Inc.
• Amazon Inc.
• Brightcove Inc.
• Comcast Corporation
• Google LLC (Alphabet Inc)
• Iflix (Tencent Holdings Ltd.)
• International Business Machines Corporation
• Kaltura Inc.
• Microsoft Corporation
• Netflix Inc.