Growth Opportunities in the APAC UCaaS Market

Low UCaaS Penetration Makes APAC a HotBed for US-born UCaaS Providers

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

APAC is a diverse region with varying rates of UCaaS adoption across different countries and sub-regions. While COVID-19 compelled many APAC businesses to shift to UCaaS, legacy assets doinate the majority of the addressable base currently. This state of under-penetration presents many growth prospects for US-born UCaaS providers that are seeking

to better understand the demands of their customers in terms of business agility and resilience, regulatory constraints on cloud telephony usage, and requirements for hybrid work styles.

As there is a growing consideration by businesses to opt for a cloud PBX solution, Frost predicts that user growth will remain strong throughout the forecast period. The need to address hybrid workstyles, although not equally seen in all APAC countries/sub-regions, will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases.

However, tough macroeconomic conditions and lower GDP in many APAC countries will tighten the UCaaS budgets and will lead to more price-conscious buyers. Furthermore, businesses with data security and residency concerns may continue to prefer premises-based solutions as they offer superior performance on these criteria. Additionally, concerns about compliance and control have also heightened owing to the Russia-Ukraine and Israel-Hamas wars.

In the near term, traction by country and sub-region will depend on the degree of impact by the COVID-19 epidemic, economic strife and supply chain issues. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.

Finally, this research service does not include cloud VoIP services that are primarily targeted at consumers and residential users- such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM) Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services. This analysis includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats.

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.