Retail Occasions Series: UK Easter 2025

Table of Contents

Table of Contents

KEY FINDINGS

• Summary of Easter 2025
• The key findings
• A desire to spend time with family and friends ensures more are celebrating Easter in 2025
• Gifting popularity wains as poor value for money in Easter eggs deters spending
• Easter activities bolster seasonal item spending as shoppers invest in decorations and Easter essentials
• Trend insight - stores
• Trend insight - online

CONSUMER ATTITUDES

• Participation dynamics
• Buying dynamics
• Financial wellbeing
• Easter spending
• Financing spending
• Easter activities
• Meal choices
• Takeaway cuisines
• Dining in choices
• Easter statements
• Retailer selection
• Retailer ratings - grocers
• Retailer ratings - non-food Retailers

FOOD & DRINK

• Buying dynamics - food & drink overall
• Retailers used
• Retailer selection
• Buying dynamics (Consumers switching main Retailer)
• Retailer used (Consumers switched to)
• Channel usage
• Store type
• Device usage
• Fulfilment
• Average spend
• Buying dynamics (Categories)
• Planned/impulse

GIFTS

• Buying dynamics - gifts overall
• Retailers used
• Recipient
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Average spend
• Buying dynamics (Categories)
• Planned/impulse
• Personalisation

SEASONAL ITEMS

• Buying dynamics - seasonal items overall
• Retailers used
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Buying dynamics (Categories)
• Planned/impulse
• Personalisation

METHODOLOGY

• Technical details: consumer survey work

List of Table

List of Tables

• Retailer ratings across key measures - grocers, 2025
• Retailer ratings across key measures - non-food retailers, 2025
• Percentage point change, retailers shopped at for food & drink, 2024-2025
• Percentage point change, retailers most shopped at for food & drink, 2024-2025
• Percentage point change, retailers consumers switched to, 2024-2025
• Products purchased, cakes chocolates & biscuits, 2025 & 2024
• Products purchased, fresh meat & vegetarian alternatives, 2025 & 2024
• Products purchased, fruit & vegetables, 2025 & 2024
• Products purchased, alcoholic drinks, 2025 & 2024
• Products purchased, non-alcoholic drinks, 2025 & 2024
• Products purchased, breakfast foods, 2025 & 2024
• Products purchased, fish, 2025 & 2024
• Products purchased, delicatessen products, 2025 & 2024
• Products purchased, ready meals, 2025 & 2024
• Percentage point change retailers shopped at for gifts, 2024-2025
• Products purchased, Easter eggs & confectionery, 2025 & 2024
• Retailers used, Easter eggs & confectionery, 2025 & 2024
• Products purchased, other gift food, 2025 & 2024
• Retailers used, other gift food, 2025 & 2024
• Products purchased, other non-food gifts, 2025 & 2024
• Retailers used, other non-food gifts, 2025 & 2024
• Products purchased, gift drink, 2025 & 2024
• Retailers used, gift drink, 2025 & 2024
• Products purchased, plants & flowers, 2025 & 2024
• Retailers used, plants & flowers, 2025 & 2024
• Products purchased, beauty & personal care, 2025 & 2024
• Retailers used, beauty & personal care, 2025 & 2024
• Gift products bought on impulse, 2024 & 2025
• Gift products personalised, 2024 & 2025
• Percentage point change retailers shopped at for seasonal items, 2024-2025
• Products purchased, cards, 2025 & 2024
• Retailers used, cards, 2025 & 2024
• Products purchased, gift wrap & accessories, 2025 & 2024
• Retailers used, gift wrap & accessories, 2025 & 2024
• Products purchased, decorations, 2025 & 2024
• Retailers used, decorations, 2025 & 2024
• Products purchased, homewares, 2025 & 2024
• Retailers used, homewares, 2025 & 2024
• Products purchased, outdoor gardening products, 2025 & 2024
• Retailers used, outdoor gardening products, 2025 & 2024
• Products purchased, clothing, 2025 & 2024
• Retailers used, clothing, 2025 & 2024
• Products purchased, electrical goods, 2025 & 2024
• Retailers used, electrical goods, 2025 & 2024
• Products purchased, DIY & home improvement, 2025 & 2024
• Retailers used, DIY & home improvement, 2025 & 2024
• Products purchased, indoor plants & flowers, 2025 & 2024
• Retailers used, indoor plants & flowers, 2025 & 2024
• Seasonal items bought on impulse, 2024 & 2025
• Seasonal items personalised, 2024 & 2025

List of Figure

List of Figures

• Easter participation penetration (by demographic and region), 2025
• Easter shopper penetration (by demographic and region), 2025, 2024 & 2023
• Easter shopper profile (by demographic and region), 2025
• Easter retail penetration (by demographic and region), 2025, 2024 & 2023
• Easter leisure penetration (by demographic and region), 2025, 2024 & 2023
• Financial wellbeing compared to last year, 2025 & 2024
• How consumers Easter spending compared to last year, 2025 & 2024
• How consumers financed Easter spending, 2025 & 2024
• Easter spending on retail and leisure, 2025 & 2024
• Easter activities undertaken, 2025, and change on 2024
• Easter meal choices, 2025 & 2024
• Easter takeaway cuisines, 2025 & 2024
• Easter dining in choices, 2025 & 2024
• Agreement & disagreement statements about Easter, 2025, and change on 2024
• Success of retailers at promoting or communicating Easter deals, 2025, and change on 2024
• Retail drivers by category, 2025
• Overall food & drink penetration 2025 (by demographic) and 2024, 2023 penetration
• Retailers shopped at for food & drink, 2025 & 2024
• Retailers most shopped at for food & drink, 2025 & 2024
• Drivers of food & drink retailer selection, 2025, and change on 2024
• Consumers switching from their usual main retailer 2025 (by demographic) and 2024
• Retailers consumers switched to, 2025 & 2024
• Consumers using each channel for food & drink, 2025 & 2024
• Consumers using each physical store type for food & drink, 2025 & 2024
• Consumers using each device for food & drink purchases, 2025 & 2024
• Consumers using each fulfilment option for food & drink, 2025 & 2024
• Easter food & drink average spend, 2025 & change on 2024
• Cakes, chocolates & biscuits 2025 (by demographic) and 2024, 2023 penetration
• Fresh meat & vegetarian alternatives 2025 (by demographic) and 2024, 2023 penetration
• Fruit & vegetables 2025 (by demographic) and 2024, 2023 penetration
• Alcoholic drinks 2025 (by demographic) and 2024, 2023 penetration
• Non-alcoholic drinks 2025 (by demographic) and 2024, 2023 penetration
• Breakfast foods 2025 (by demographic) and 2024, 2023 penetration
• Fish 2025 (by demographic) and 2024, 2023 penetration
• Delicatessen products 2025 (by demographic) and 2024, 2023 penetration
• Ready meals 2025 (by demographic) and 2024, 2023 penetration
• Overall food & drink planned/impulse purchases, and by category, 2025
• Overall gifts penetration 2025 (by demographic) and 2024, 2023 penetration
• Retailers shopped at for gifts, 2025 & 2024
• Who consumers bought Easter gifts for, 2025, and change on 2024
• Drivers of gifts retailer selection, 2025, and change on 2024
• Consumers using each channel for gifts, 2025 & 2024
• Consumers using each physical store type for gifts, 2025 & 2024
• Consumers using each device for gifts purchases, 2025 & 2024
• Consumers using each fulfilment option for gifts, 2025 & 2024
• Easter gifts average spend, 2025 & change on 2024
• Easter eggs & confectionery 2025 (by demographic) and 2024, 2023 penetration
• Top 15 brands consumers bought Easter eggs & confectionery gifts from, 2025 & 2024
• Other gift food 2025 (by demographic) and 2024, 2023 penetration
• Other non-food gifts 2025 (by demographic) and 2024, 2023 penetration
• Gift drink 2025 (by demographic) and 2024, 2023 penetration
• Plants & flowers 2025 (by demographic) and 2024, 2023 penetration
• Beauty & personal care 2025 (by demographic) and 2024, 2023 penetration
• Overall gifts planned/impulse purchases, and by category, 2025
• Overall gifts personalisation, and by category, 2025
• Overall seasonal items penetration 2025 (by demographic) and 2024, 2023 penetration
• Retailers shopped at for seasonal items, 2025 & 2024
• Drivers of seasonal items retailer selection, 2025, and change on 2024
• Consumers using each channel for seasonal items, 2025 & 2024
• Consumers using each physical store type for seasonal items, 2025 & 2024
• Consumers using each device for seasonal items purchases, 2025 & 2024
• Consumers using each fulfilment option for seasonal items, 2025 & 2024
• Average spend on Easter seasonal products, 2025, and change on 2024
• Cards 2025 (by demographic) and 2024, 2023 penetration
• Gift wrap & accessories 2025 (by demographic) and 2024, 2023 penetration
• Decorations 2025 (by demographic) and 2024, 2023 penetration
• Homewares 2025 (by demographic) and 2024, 2023 penetration
• Outdoor gardening products 2025 (by demographic) and 2024, 2023 penetration
• Clothing 2025 (by demographic) and 2024, 2023 penetration
• Electrical goods 2025 (by demographic) and 2024, 2023 penetration
• DIY & home improvement 2025 (by demographic) and 2024, 2023 penetration
• Indoor plants & flowers 2025 (by demographic) and 2024, 2023 penetration
• Overall seasonal items planned/impulse purchases, and by category, 2025
• Overall seasonal items personalisation, 2025