Retail Occasions Series: UK Summer 2025

Table of Contents

Table of Contents

KEY FINDINGS

• Summary of Summer 2025
• The key findings
• Trend insight - stores
• Trend insight - online

CONSUMER ATTITUDES

• Buying dynamics
• Financial wellbeing
• Summer spending
• Financial spending
• Buying dynamics
• Spend on categories
• Spend more on categories
• Spend less on categories
• Summer activities
• Buying dynamics
• Summer statements
• Retailer selection
• Retailer ratings - grocers
• Retailer ratings - non-food retailers
• Buying dynamics
• Bank holiday activities
• Buying dynamics
• Retailer drivers by category

FOOD & DRINK

• Buying dynamics
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Spending
• Buying dynamics

BUYING FOR HOLIDAYS

• Buying dynamics
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Spending
• Buying dynamics

GENERAL SUMMER PURCHASING

• Buying dynamics
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Spending
• Buying dynamics

METHODOLOGY

List of Table

List of Tables

• Retailer ratings across key measures - grocers, 2025
• Retailer ratings across key measures - non-food retailers, 2025
• Bank holiday products purchased - food items, 2024 & 2025
• Bank holiday products purchased - drink items, 2024 & 2025
• Retailers shopped at for food & drink, 2024 and 2025
• Retailers most shopped at for food & drink, 2024 & 2025
• Retailers consumers switched to for food & drink, 2024 & 2025
• Products purchased - non-alcoholic drinks, 2024 & 2025
• Products purchased - BBQ food, 2024 & 2025
• Products purchased - desserts, 2024 & 2025
• Products purchased - alcohol, 2024 & 2025
• Products bought on impulse, including summer food, summer drinks and overall figure, 2024 & 2025
• Retailers shopped at for summer holiday shopping, 2024 & 2025
• Products purchased - holiday healthcare, 2024 & 2025
• Retailers used - holiday healthcare, 2024 & 2025
• Products purchased - clothing & accessories, 2024 & 2025
• Retailers used - clothing & accessories, 2024 & 2025
• Products purchased - beach & swim, 2024 & 2025
• Retailers used - beach & swim, 2024 & 2025
• Products purchased - entertainment, 2024 & 2025
• Retailers used - entertainment, 2024 & 2025
• Products purchased - luggage & travel accessories, 2024 & 2025
• Retailers used - luggage & travel accessories, 2024 & 2025
• Products purchased - holiday accessories, 2024 & 2025
• Retailers used - holiday accessories, 2024 & 2025
• Products purchased - camping & outdoors, 2024 & 2025
• Retailers used - camping & outdoors, 2024 & 2025
• Products bought on impulse, across all buying for holidays categories, 2024 & 2025
• Retailers shopped at for general summer purchasing, 2024 & 2025
• Products purchased - summer clothing, 2024 & 2025
• Retailers used - summer clothing, 2024 & 2025
• Products purchased - outdoor & gardening products, 2024 & 2025
• Retailers used - outdoor & gardening products, 2024 & 2025
• Products purchased - items for events at home, 2024 & 2025
• Retailers used - items for events at home, 2024 & 2025
• Products purchased - picnic, 2024 & 2025
• Retailers used - picnic, 2024 & 2025
• Products bought on impulse, across all summer purchasing categories, 2024 & 2025

List of Figure

List of Figures

• Summer shopper penetration, 2018-2025
• Top retailers shopped at for food & drink, 2025
• Top five summer activities, 2025
• Summer shoppers' spending compared to last year, 2025
• Summer shopper penetration, by demographic, 2023, 2024 & 2025
• Summer shopper penetration, by region, 2023, 2024 & 2025
• Summer retail shopper penetration, by demographic 2023, 2024 & 2025
• Summer retail shopper penetration, by region 2023, 2024 & 2025
• Summer leisure penetration, by demographic, 2023, 2024 & 2025
• Summer leisure penetration, by region, 2023, 2024 & 2026
• Financial wellbeing compared to last year, 2024 & 2025
• Summer spending compared to last year, 2024 & 2025
• How consumers financed summer spending, 2024 & 2025
• Retail vs leisure split of summer spending, 2025
• Spend on categories compared to last year, 2025
• Why consumers spent more this summer compared to last, 2025
• Why consumers spent less this summer compared to last, 2025
• Summer activities undertaken, 2025
• Holiday locations in the UK, 2024 & 2025
• Holiday types in the UK, 2024 & 2025
• International holiday locations, 2024 & 2025
• International holiday types, 2024 & 2025
• Summer statements: agreement and disagreement, 2025, and change on 2024
• Which retailer did the best job at communicating and promoting deals for summer, 2025
• Bank holiday shopper penetration, by demographic, 2023, 2024 & 2025
• Bank holiday shopper penetration, by region, 2023, 2024 & 2025
• Bank holiday activities undertaken, 2025
• Bank holiday food penetration (and by demographic), 2023, 2024 & 2025
• Bank holiday drinks penetration (and by demographic), 2023, 2024 & 2025
• Summary of retailer drivers by category, 2025
• Summer food & drink penetration (and by demographic) 2023, 2024 & 2025
• Top 10 retailers shopped at for summer food & drink, 2024 & 2025
• Top 10 retailers most shopped at for summer food & drink, 2024 & 2025
• What's driving retailer selection (food & drink shopping) 2025, and ppt change on 2024
• Consumers switching from their usual retailer (food & drink shopping), 2023, 2024 & 2025
• Retailers consumers switched to, 2024 & 2025
• Reasons for switching from usual retailer for food & drink purchases, 2025 and ppt change on 2024
• Consumers using each channel for purchasing summer food & drink, 2024 & 2025
• Consumers using each store type for purchasing summer food & drink, 2024 & 2025
• Consumers using each device for purchasing summer food & drink, 2024 & 2025
• Fulfilment options for summer food & drink purchases made online, 2024 & 2025
• Summer food & non-alcoholic drink spend, 2025 & monetary change on 2024
• Summer alcoholic drink spend, 2025 & monetary change on 2024
• Summer 2025 non-alcoholic penetration (and by demographic), and 2023 & 2024 non-alcoholic penetration
• Summer 2025 BBQ food penetration (and by demographic), and 2023 & 2024 BBQ food penetration
• Summer 2025 desserts penetration (and by demographic), and 2023 & 2024 desserts penetration
• Summer 2025 alcohol penetration (and by demographic), and 2023 & 2024 alcohol penetration
• Summer 2025 snacks penetration (and by demographic), and 2023 & 2024 snacks penetration
• Summer 2025 salads penetration (and by demographic), and 2023 & 2024 salads penetration
• Summer 2025 cooked meats penetration (and by demographic), and 2023 & 2024 cooked meats penetration
• Summer 2025 condiments & relishes penetration (and by demographic), and 2023 & 2024 condiments & relishes penetration
• Summer 2025 fish & other seafood penetration (and by demographic) & 2024 fish & other seafood penetration
• Summer 2025 other foods penetration (and by demographic)
• Planned/impulse purchases (overall food & drink shopping), 2025
• Summer 2025 holiday shopping penetration (and by demographic), and 2023 & 2024 holiday shopping penetration
• Top 10 retailers shopped at for holiday shopping, 2024 & 2025
• What's driving retailer selection (holiday shopping), 2025, & ppt change on 2024
• Consumers using each channel for holiday shopping, 2024 & 2025
• Consumers using each store type for purchasing holiday shopping, 2024 & 2025
• Consumers using each device for purchasing holiday shopping, 2024 & 2025
• Fulfilment options for holiday shopping purchases made online, 2024 & 2025
• Average spend on holiday shopping, 2025 & monetary change on 2024
• Summer 2025 holiday healthcare penetration (and by demographic), and 2023 & 2024 holiday healthcare penetration
• Summer 2025 clothing & accessories penetration (and by demographic), and 2023 & 2024 clothing & accessories penetration
• Summer 2025 beach & swim penetration (and by demographic), and 2023 & 2024 beach & swim penetration
• Summer 2025 entertainment penetration (and by demographic), and 2023 & 2024 entertainment penetration
• Summer 2025 luggage & travel accessories penetration (and by demographic), and 2023 & 2024 luggage & travel accessories penetration
• Summer 2025 holiday accessories penetration (and by demographic), and 2023 & 2024 holiday accessories penetration
• Summer 2025 camping & outdoors penetration (and by demographic), and 2023 & 2024 camping & outdoors penetration
• Planned/impulse purchases (holiday shopping), 2025
• Summer 2025 general summer purchases penetration (and by demographic), and 2023 & 2024 general summer purchases penetration
• Top 10 retailers shopped at for general summer purchases, 2024 & 2025
• What's driving retailer selection (general summer purchasing), 2025, & ppt change on 2024
• Consumers using each channel for purchasing general summer items, 2024 & 2025
• Consumers using each store type for purchasing general summer items, 2024 & 2025
• Consumers using each device for purchasing general summer items, 2024 & 2025
• Fulfilment options for general summer purchases made online, 2024 & 2025
• Average spend on general summer products, 2025 & monetary value change on 2024
• Summer 2025 summer clothing penetration (and by demographic), and 2023 & 2024 summer clothing penetration
• Summer 2025 outdoor & gardening products penetration (and by demographic), and 2023 & 2024 outdoor & gardening products penetration
• Summer 2025 items for events at home penetration (and by demographic), and 2023 & 2024 items for events at home penetration
• Summer 2025 picnic penetration (and by demographic), and 2023 & 2024 picnic penetration
• Planned/impulse purchases (general summer purchasing), 2025