Retail Occasions Series: UK Halloween 2025

Description

List of Tables

The GlobalData Retail UK Halloween 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Halloween. The report analyses the market, the major players, the main trends and consumer attitudes.

The proportion of UK consumers who purchased retail items for Halloween dipped marginally in 2025. While the number of shoppers buying into this event appears to be plateauing, now broadly in line with 2019 levels for the second consecutive year, those who do take part are investing more in the occasion.

Scope

The proportion of UK consumers who purchased items for Halloween dipped marginally in 2025.
The proportion of Halloween shoppers buying decorations has risen significantly for the second consecutive year.
Value for money was the leading driver of retailer selection this Halloween.

Reasons to Buy

Use our in-depth consumer insight to learn which Halloween product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
Use our average spend data to understand how much consumers are paying in each Halloween category.

Product Code: GDRT250023OC

KEY FINDINGS

Summary of Halloween 2025
The key findings
Trend insight - stores
Trend insight - online

CONSUMER ATTITUDES

Buying dynamics
Financial wellbeing
Halloween spending
Financial spending
Halloween activities
Halloween statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Buying dynamics
Retailer drivers by category

DECORATIONS

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

CLOTHING & COSTUMES

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

FOOD & DRINK

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

ENTERTAINMENT & STATIONERY

Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Buying dynamics

METHODOLOGY

Product Code: GDRT250023OC

List of Table

List of Tables

Retailer ratings across key measures - grocers, 2025
Retailer ratings across key measures - non-food retailers, 2025
Products bought on discount or promotion, 2024 & 2025
Average spend on decorations by those who bought decorations (£), 2024 & 2025
Retailers shopped at for decorations, ppt change on 2024
Categories purchased - pumpkins, 2024 & 2025
Top 10 retailers among pumpkins shoppers, 2024 & 2025
Categories purchased - home decorations, 2024 & 2025
Top 10 retailers among home decorations shoppers, 2024 & 2025
Categories purchased - tableware, 2024 & 2025
Top 10 retailers among tableware shoppers, 2024 & 2025
Products bought on impulse, across all decorations categories, 2024 & 2025
Average spend on clothing & costumes by those who bought clothing & costumes (£), 2024 & 2025
Retailers shopped at for clothing & costumes, ppt change on 2024
Categories purchased - kids clothing & costumes, 2024 & 2025
Top 10 retailers among kids clothing & costumes shoppers, 2024 & 2025
Categories purchased - costume accessories, 2024 & 2025
Top 10 retailers among costume accessories shoppers, 2024 & 2025
Categories purchased - adult costumes, 2024 & 2025
Top 10 retailers among adult costumes shoppers, 2024 & 2025
Products bought on impulse, across all clothing & costumes categories, 2024 & 2025
Average spend on food & drink by those who bought food & drink (£), 2024 & 2025
Retailers shopped at for food & drink, ppt change on 2024
Categories purchased - sweets & candy, 2024 & 2025
Top 10 retailers among sweets & candy shoppers, 2024 & 2025
Categories purchased - chocolate, 2024 & 2025
Top 10 retailers among chocolate shoppers, 2024 & 2025
Categories purchased - party food & drink, 2024 & 2025
Top 10 retailers among party food & drink shoppers, 2024 & 2025
Categories purchased - cakes, 2024 & 2025
Top 10 retailers among cakes shoppers, 2024 & 2025
Products bought on impulse, across all food & drink categories, 2024 & 2025
Average spend on entertainment & stationery by those who bought entertainment & stationery (£), 2024 & 2025
Retailers shopped at for entertainment & stationery, ppt change on 2024
Categories purchased - film & music, 2024 & 2025
Top 5 retailers among film & music shoppers, 2024 & 2025
Categories purchased - stationery & books, 2024 & 2025
Top 5 retailers among stationery & books shoppers, 2024 & 2025
Products bought on impulse, across all entertainment & stationery categories, 2024 & 2025

List of Figure

List of Figures

Halloween shopper penetration (2018-2025)
Top five Halloween activities (2025)
Halloween shoppers' spending compared to last year (2025)
Top retailers shopped at for clothing & costumes (2025)
Food & drink categories purchased (2025)
Halloween participant penetration, by demographic & region, 2024 & 2025
Halloween shopper penetration, by demographic & region, 2023, 2024 & 2025
Halloween retail penetration, by demographic & region, 2023, 2024 & 2025
Halloween retail shopper profile, by demographic & region, 2025
Halloween leisure penetration, by demographic & region, 2023, 2024 & 2025
Financial wellbeing compared to last year, 2024 & 2025
Halloween spending compared to last year, 2024 & 2025
How consumers financed Halloween spending, 2024 & 2025
Halloween activities undertaken, 2025, and change on 2024
Halloween statements: agreement and disagreement, 2025, and change on 2024
Which retailer did the best job at communicating and promoting deals for Halloween, 2025
Products bought on discount, 2024 & 2025
Discounts received on Halloween purchases, 2024 & 2025
Summary of retailer drivers by category, 2025
Halloween decorations penetration, total (2023-2025) and by demographic (2025) (%)
Top 10 retailers shopped at for Halloween decorations, 2024 & 2025
What's driving retailer selection (decorations shopping) 2025, & ppt change on 2024
Consumers using each channel for purchasing Halloween decorations, 2024 & 2025
Consumers using each store type for purchasing Halloween decorations, 2024 & 2025
Consumers using each device for purchasing Halloween decorations, 2024 & 2025
Fulfilment options for Halloween decorations purchases made online, 2024 & 2025
Halloween 2025 pumpkins penetration (and by demographic), and 2024 & 2025 pumpkins penetration
Halloween 2025 home decorations penetration (and by demographic), and 2024 & 2025 home decorations penetration
Halloween 2025 tableware penetration (and by demographic), and 2024 & 2025 tableware penetration
Planned/impulse purchases (overall decorations shopping), 2025
Halloween clothing & costumes penetration, total (2023-2025) and by demographic (2025) (%)
Top 10 retailers shopped at for Halloween clothing & costumes, 2024 & 2025
What's driving retailer selection (clothing & costumes shopping) 2025, & ppt change on 2024
Consumers using each channel for purchasing Halloween clothing & costumes, 2024 & 2025
Consumers using each store type for purchasing Halloween clothing & costumes, 2024 & 2025
Consumers using each device for purchasing Halloween clothing & costumes, 2024 & 2025
Fulfilment options for Halloween clothing & costumes purchases made online, 2024 & 2025
Halloween 2025 kids clothing & costumes penetration (and by demographic), and 2024 & 2025 kids clothing & costumes penetration
Halloween 2025 costume accessories penetration (and by demographic), and 2024 & 2025 costume accessories penetration
Halloween 2025 adult costumes penetration (and by demographic), and 2024 & 2025 adult costumes penetration
Planned/impulse purchases (overall clothing & costumes shopping), 2025
Halloween food & drink penetration, total (2023-2025) and by demographic (2025) (%)
Top 10 retailers shopped at for Halloween food & drink, 2024 & 2025
What's driving retailer selection (food & drink shopping) 2025, & ppt change on 2024
Consumers using each channel for purchasing Halloween food & drink, 2024 & 2025
Consumers using each store type for purchasing Halloween food & drink, 2024 & 2025
Consumers using each device for purchasing Halloween food & drink, 2024 & 2025
Fulfilment options for Halloween food & drink purchases made online, 2024 & 2025
Halloween 2025 kids sweets & candy penetration (and by demographic), and 2024 & 2025 sweets & candy penetration
Halloween 2025 chocolate penetration (and by demographic), and 2024 & 2025 chocolate penetration
Halloween 2025 party food & drink penetration (and by demographic), and 2024 & 2025 party food & drink penetration
Halloween 2025 cakes penetration (and by demographic), and 2024 & 2025 cakes penetration
Planned/impulse purchases (overall clothing & costumes shopping), 2025
Halloween entertainment & stationery penetration, total (2023-2025) and by demographic (2025) (%)
Top 10 retailers shopped at for Halloween entertainment & stationery, 2024 & 2025
What's driving retailer selection (entertainment & stationery shopping) 2025, & ppt change on 2024
Consumers using each channel for purchasing Halloween entertainment & stationery, 2024 & 2025
Consumers using each store type for purchasing Halloween entertainment & stationery, 2024 & 2025
Consumers using each device for purchasing Halloween entertainment & stationery, 2024 & 2025
Fulfilment options for Halloween entertainment & stationery purchases made online, 2024 & 2025
Halloween 2025 film & music penetration (and by demographic), and 2024 & 2025 film & music penetration
Halloween 2025 stationery & books penetration (and by demographic), and 2024 & 2025 stationery & books penetration
Planned/impulse purchases (overall entertainment & stationery shopping), 2025

Retail Occasions Series: UK Halloween 2025

Description

Table of Contents

List of Tables

Scope

Reasons to Buy

Table of Contents

Table of Contents

KEY FINDINGS

CONSUMER ATTITUDES

DECORATIONS

CLOTHING & COSTUMES

FOOD & DRINK

ENTERTAINMENT & STATIONERY

METHODOLOGY

List of Table

List of Tables

List of Figure

List of Figures