Retail Occasions Series: UK Father's Day 2025

Table of Contents

Table of Contents

KEY FINDINGS

• Summary of Father's Day 2025
• The key findings
• More consumers spent on Father's Day in 2025, as shoppers feel financially better off
• Father's Day shoppers are treating a broader array of recipients in 2025
• Shoppers spent more on food & drink this Father's Day than in 2024
• Trend insight - stores
• Trend insight - online

CONSUMER ATTITUDES

• Buying dynamics
• Financial wellbeing
• Father's Day spending
• Financial spending
• Financing spending
• Father's Day activities
• Meal choices
• Takeaway cuisines
• Dining in choices
• Father's Day statements
• Retailer selection
• Retailer ratings - grocers
• Retailer ratings - non-food retailers
• Opting out of Father's Day communications
• Father's Day statements - communications
• Retailer drivers by category

FOOD & DRINK

• Buying dynamics
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Spending
• Buying dynamics

GIFTS

• Buying dynamics
• Retailer selection
• Gift recipient
• Retailer selection
• Channel usage
• Store type
• Device Usage
• Fulfilment
• Spending
• Buying dynamics

CARDS & GIFT WRAP

• Buying dynamics
• Retailer selection
• Card recipient
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Buying dynamics

METHODOLOGY

• Technical details: consumer survey work

List of Table

List of Tables

• Retailer ratings across key measures - grocers, 2025
• Retailer ratings across key measures - non-food retailers, 2025
• Percentage point change - top 10 retailers shopped at for Father's Day food & drink, 2024 to 2025
• Percentage point change - top 10 retailers most shopped at for Father's Day food & drink, 2024 to 2025
• Percentage point change - top 10 retailers consumers switched to for Father's Day food & drink, 2024 to 2025
• Products purchased, sweet products, 2024 & 2025
• Products purchased, meat & meat-free alternatives, 2024 & 2025
• Products purchased, alcoholic drinks, 2024 & 2025
• Products purchased, bakery, deserts & puddings, 2024 & 2025
• Products purchased, fruit & vegetables, 2024 & 2025
• Products purchased, non-alcoholic drinks, 2024 & 2025
• Products purchased, breakfast foods, 2024 & 2025
• Products purchased, fish, 2024 & 2025
• Products purchased, frozen foods, 2024 & 2025
• Products purchased, delicatessen products, 2024 & 2025
• Products purchased, ready meals, 2024 & 2025
• Products bought on impulse, 2024 & 2025
• Percentage point change - top 10 retailers shopped at for Father's Day gifts, 2024 to 2025
• Products purchased, food & drink, 2024 & 2025
• Retailers used, food & drink, 2024 & 2025
• Products purchased, clothing, 2024 & 2025
• Retailers used, clothing, 2024 & 2025
• Products purchased, fine jewellery & watches, 2024 & 2025
• Retailers used, fine jewellery & watches, 2024 & 2025
• Products purchased, accessories & footwear, 2024 & 2025
• Retailers used, accessories & footwear, 2024 & 2025
• Products purchased, grooming & personal care, 2024 & 2025
• Retailers used, grooming & personal care, 2024 & 2025
• Products purchased, vouchers & money, 2024 & 2025
• Products purchased, homewares, 2024 & 2025
• Retailers used, homewares, 2024 & 2025
• Products purchased, entertainment, 2024 & 2025
• Retailers used, entertainment, 2024 & 2025
• Products purchased, experience, 2024 & 2025
• Products purchased, stationery, 2024 & 2025
• Retailers used, stationery, 2024 & 2025
• Products purchased, electricals, 2024 & 2025
• Retailers used, electricals, 2024 & 2025
• Products purchased, DIY & home improvement, 2024 & 2025
• Retailers used, DIY & home improvement, 2024 & 2025
• Product purchased, Flowers & plants, 2024 & 2025
• Retailers used, flowers & plants, 2024 & 2025
• Products purchased, books, 2024 & 2025
• Retailer used, books, 2024 & 2025
• Products purchased, sports, 2024 & 2025
• Retailers used, sports, 2024 & 2025
• Products purchased, outdoor gardening gifts, 2024 & 2025
• Retailers used, outdoor gardening gifts, 2024 & 2025
• Gift products bought on impulse, 2024 & 2025
• Gift products personalised, 2024 & 2025
• Average spend on cards & gift wrap, 2025
• Retailers used, cards & gift wrap, 2025
• Products purchased, cards, 2024 & 2025
• Retailers used, cards, 2024 & 2025
• Products purchased, gift wrap, 2024 & 2025
• Retailers used, gift wrap, 2024 & 2025
• Products purchased on impulse, cards & gift wrap, 2024 & 2025

List of Figure

List of Figures

• Father's Day participation penetration, 2023, 2024 & 2025
• Father's Day shopper penetration, 2023, 2024 & 2025
• Father's Day shopper profile, 2025
• Father's Day retail penetration, 2023, 2024 & 2025
• Father's Day leisure penetration, 2023, 2024 & 2025
• Financial wellbeing compared to last year, 2024 & 2025
• Father's Day spending compared to last year, 2024 & 2025
• How consumers financed Father's Day spending compared to last year, 2024 & 2025
• How consumers split Father's Day spending between retail & leisure, 2025
• Father's Day activities undertaken, 2025
• Father's Day meal choices, 2025
• Father's Day takeaway cuisines, 2025
• Father's Day dining in choices, 2024 & 2025
• Agreement and disagreement with statements about Father's Day 2025, and change on 2024
• Which retailer did the best job of promoting or communicating deals for Father's Day 2025
• Proportion of all respondents that were offered the option to opt out of Father's Day communications, 2023, 2024 & 2025
• Proportion of consumers that opted out of Father's Day communication, among those that were given the option, 2023, 2024 & 2025
• Agreement and disagreement with statements about Father's Day communications 2025, and change on 2024
• What's driving retailer selection - summary, 2025
• Food & drink penetration, 2023, 2024 & 2025
• Retailers shopped at for food & drink, 2024 & 2025
• Retailers most shopped at for food & drink, 2024 & 2025
• What's driving food & drink retailer selection 2025, and change on 2024
• Consumers switching from their usual main food & drink retailer, 2023, 2024 & 2025
• Retailers consumers switched to, 2024 & 2025
• Consumers using each channel for food & drink, 2025 & 2024
• Consumers using each physical store type for food & drink, 2025
• Consumers using each device for food & drink purchases, 2025
• Consumers using each fulfilment option for food & drink, 2025
• Father's Day food & drink average spend 2025, and change on 2024
• Sweet products penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Meat & meat-free alternatives penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Alcoholic drinks penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Bakery, deserts & pudding foods penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Fruit & vegetables penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Non-alcoholic drinks penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Breakfast foods penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Fish penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Frozen foods penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Delicatessen products penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Ready meals & meal deals products penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Planned/impulse purchases, food & drink categories, 2024 & 2025
• Gifts overall penetration, 2023, 2024 & 2025
• Retailers shopped at for gifts, 2024 & 2025
• Who consumers bought Father's Day gifts for 2025 and change on 2024
• What's driving gifts retailer selection 2025, and change on 2024
• Consumers using each channel for gifts, 2025
• Consumers using each physical store type for gifts, 2024 & 2025
• Consumers using each device for gifts purchases, 2024 & 2025
• Consumers using each fulfilment option for gifts, 2024 & 2025
• Mother's Day gifts average spend 2025, and change on 2024
• Food & drink gifts penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Clothing penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Fine jewellery & watches penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Accessories & footwear penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Grooming & personal care penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Vouchers & money penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Homewares penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Entertainment penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Experience gifts penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Stationery penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Electricals penetration, 2025 (by demographic) and 2023 & 2024 penetration
• DIY & Gardening penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Flowers & plants penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Books penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Sports penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Outdoor gardening penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Planned/impulse purchases, gifts, 2024 & 2025
• Personalised products, gifts, 2024 & 2025
• Cards & gift wrap penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Retailers shopped at for cards & gift wrap, 2024 & 2025
• Who consumers bought Father's Day cards for, 2025
• What's driving cards and gift wrap retailer selection 2025, and change on 2024
• Consumers using each channel for cards & gift wrap, 2024 & 2025
• Consumers using each physical store type for cards & gift wrap, 2024 & 2025
• Consumers using each device for cards & gift wrap purchases, 2024 & 2025
• Consumers using each fulfilment option for cards & gift wrap, 2024 & 2025
• Cards penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Gift wrap penetration, 2025 (by demographic) and 2023 & 2024 penetration
• Planned/impulse purchases, cards & gift wrap categories, 2024 & 2025
• Proportion of consumers that personalised cards, 2025