Marketing Analytics Market - By Application (Social media marketing, E-mail Marketing, Search Engine Marketing, Content Marketing), By Deployment Model (On-Premises, Cloud), By End User, Forecast 2023

Description

List of Tables

Marketing analytics market size is projected to expand at over 19.5% CAGR from 2023 to 2032. The increasing emphasis on data-driven decision-making in marketing strategies is propelling the demand for analytics solutions. Lately, several companies are leveraging advanced analytics to optimize campaigns, enhance customer targeting, and maximize return on investment.

Additionally, the proliferation of digital marketing channels and the surge in online consumer interactions is leading to vast amounts of data, further necessitating sophisticated analytics tools. For instance, in May 2023, event analytic provider Mixpanel introduced Marketing Analytics for broadening its scope from product teams to deliver event-based analytics tailored for marketers. The rising adoption of AI and machine learning in marketing will further amplify the need for predictive analytics and providing personalized customer experiences. With multiple organizations striving for greater marketing effectiveness and efficiency, the industry is expected to record steady growth.

The marketing analytics industry is segregated into application, deployment model, end-user, and region.

Based on deployment model, the industry share from the on-premises segment is projected to rise at substantial CAGR between 2023 and 2032. The growth can be attributed to the growing need for enhanced data security and regulatory compliance coupled with the rising number of organizations with established on-premises infrastructure seeking localized control over their analytics solutions. With on-premises deployment serving the strategic interests and compliance requirements in several industries, the segment is likely to witness expansion.

Marketing analytics market share from the content marketing application segment is estimated to exhibit significant CAGR through 2032. This is due to the increasing emphasis on personalized content strategies, the surging demand for data-driven content optimization, and the rising importance of content performance analysis. Lately, marketers are leveraging analytics to refine content strategies, enhance engagement, and maximize the impact of their content marketing efforts.

Regionally, the Asia Pacific marketing analytics industry is projected to expand at rapid pace between 2023 and 2032, owing to the expanding digital landscape, increased adoption of data-driven decision-making, and the surge in online and mobile activities. In addition, the rising awareness of the benefits of marketing analytics coupled with the economic development will fuel the demand for advanced analytics solutions in marketing strategies across the region.

Product Code: 7269

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Marketing analytics market 360 degree synopsis, 2018 - 2032
2.2 Business trends
- 2.2.1 Total Addressable Market (TAM), 2023-2032
2.3 Regional trends
2.4 Application trends
2.5 Deployment model trends
2.6 End user trends

Chapter 3 Marketing Analytics Industry Insights

3.1 Impact of COVID-19
3.2 Impact of the Russia-Ukraine war
3.3 Industry ecosystem analysis
3.4 Vendor matrix
3.5 Profit margin analysis
3.6 Technology & innovation landscape
3.7 Patent analysis
3.8 Key news and initiatives
- 3.8.1 Partnership/Collaboration
- 3.8.2 Merger/Acquisition
- 3.8.3 Investment
- 3.8.4 Application launch & innovation
3.9 Regulatory landscape
3.10 Impact forces
- 3.10.1 Growth drivers
  - 3.10.1.1 Increasing adoption of big data and cloud computing
  - 3.10.1.2 Rising demand for data-driven marketing
  - 3.10.1.3 Growing need to optimize marketing budgets
  - 3.10.1.4 Surging demand for real-time insights
- 3.10.2 Industry pitfalls & challenges
  - 3.10.2.1 Complexity of marketing analytics tools
  - 3.10.2.2 High cost of marketing analytics solutions for SMEs
3.11 Growth potential analysis
3.12 Porter's analysis
3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
- 4.3.1 HubSpot
- 4.3.2 Mailchimp
- 4.3.3 Microsoft Corporation
- 4.3.4 Semrush
- 4.3.5 Salesforce
- 4.3.6 CleverTap
- 4.3.7 Google
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Marketing Analytics Market Estimates & Forecast, By Application (Revenue)

5.1 Key trends, by application
5.2 Social media marketing
5.3 E-mail Marketing
5.4 Search Engine Marketing
5.5 Content Marketing
5.6 Others

Chapter 6 Marketing Analytics Market Estimates & Forecast, By Deployment Model (Revenue)

6.1 Key trends, by deployment model
6.2 Cloud
6.3 On-Premises

Chapter 7 Marketing Analytics Market Estimates & Forecast, By End user (Revenue)

7.1 Key trends, by end user
7.2 Retail & Consumer Goods
7.3 BFSI
7.4 Retail
7.5 Media & Communication
7.6 Healthcare
7.7 Industrial
7.8 Others

Chapter 8 Marketing Analytics Market Estimates & Forecast, By Region (Revenue)

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Nordics
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 ANZ
- 8.4.5 South Korea
- 8.4.6 Southeast Asia
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
8.6 MEA
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa

Chapter 9 Company Profiles

9.1 Accenture PLC
9.2 Adobe Systems, Inc.
9.3 CleverTap
9.4 Experian PLC
9.5 Google
9.6 HubSpot
9.7 IBM Corporation
9.8 Mailchimp
9.9 McKinsey & Company
9.10 Microsoft Corporation
9.11 NGDATA, Inc.
9.12 Oracle Corporation
9.13 Pegasystems, Inc.
9.14 Salesforce
9.15 SAS Institute, Inc.
9.16 SAP SE
9.17 Semrush
9.18 Supermetrics
9.19 Teradata Corporation
9.20 Wipro Ltd.