PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784854
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784854
Global Women's Sports and Swimwear Market to Reach US$195.3 Billion by 2030
The global market for Women's Sports and Swimwear estimated at US$153.1 Billion in the year 2024, is expected to reach US$195.3 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Cotton, one of the segments analyzed in the report, is expected to record a 3.4% CAGR and reach US$81.3 Billion by the end of the analysis period. Growth in the Polyester segment is estimated at 5.4% CAGR over the analysis period.
The U.S. Market is Estimated at US$41.7 Billion While China is Forecast to Grow at 7.5% CAGR
The Women's Sports and Swimwear market in the U.S. is estimated at US$41.7 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$39.6 Billion by the year 2030 trailing a CAGR of 7.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.
The women’s sports and swimwear market has undergone a transformative shift, reflecting changing lifestyle preferences, increased participation in fitness activities, and the influence of fashion-forward designs. Women today demand athletic wear that seamlessly blends performance, comfort, and style, prompting brands to focus on technical fabrics, ergonomic designs, and body-inclusive sizing. The rise of athleisure has also contributed to the popularity of versatile activewear that transitions from workout sessions to everyday wear, blurring the lines between fitness and fashion. Swimwear, too, has seen an evolution, with functional, high-performance fabrics designed to enhance athletic performance in water sports while offering sun protection and quick-drying capabilities. The demand for sustainable and eco-friendly materials has grown, leading brands to innovate with recycled fabrics, plant-based dyes, and biodegradable swimwear alternatives. Women’s sportswear brands are also embracing body diversity, expanding their sizing ranges and designing inclusive collections that cater to all shapes, sizes, and fitness levels.
Several key trends are driving the growth of the women’s sports and swimwear market, including the increasing influence of digital fitness, the rise of women’s professional sports, and growing awareness of body positivity. The proliferation of online fitness programs, home workouts, and virtual training sessions has boosted demand for stylish yet functional activewear, as women seek apparel that enhances performance while being aesthetically appealing. The expansion of women’s professional sports leagues, such as women’s soccer, basketball, and mixed martial arts, has further fueled interest in high-performance sportswear tailored to female athletes. Additionally, the growing emphasis on sustainable fashion has led to the rise of eco-conscious activewear brands that use ethical production practices and environmentally friendly materials. Swimwear trends are also evolving, with the rise of UV-protective swimsuits, chlorine-resistant fabrics, and innovative designs that cater to both competitive swimmers and casual beachgoers. The growing popularity of water-based fitness activities, such as paddleboarding, aqua yoga, and surfing, has further expanded the demand for performance-driven swimwear that offers support and flexibility.
Technological advancements in fabric engineering, smart textiles, and 3D body scanning are redefining the women’s sports and swimwear industry. Performance fabrics with sweat-wicking, antimicrobial, and compression properties are becoming standard in activewear, offering enhanced comfort and improved muscle support. Smart textiles embedded with temperature-regulating capabilities and biometric tracking sensors are also making their way into the market, allowing athletes to monitor hydration levels, muscle exertion, and recovery patterns in real time. Sustainable innovations, such as biodegradable synthetic fibers and waterless dyeing techniques, are addressing environmental concerns while enhancing product durability. Additionally, the adoption of 3D body scanning and AI-powered design tools has allowed brands to create customized sportswear and swimwear that provide a perfect fit based on individual body measurements.
The growth in the women’s sports and swimwear market is driven by increasing participation in fitness activities, the rise of athleisure, and the demand for sustainable and inclusive apparel. More women are engaging in regular exercise and sports, creating a strong demand for high-performance athletic wear that meets their needs. The influence of social media and fitness influencers has further contributed to market expansion, as women seek stylish yet functional sportswear. The shift toward sustainability has led to a preference for eco-friendly materials, pushing brands to innovate with recycled fabrics. As technology continues to enhance fabric functionality and fit customization, the market is expected to grow exponentially, offering women greater choices in sports and swimwear.
SCOPE OF STUDY:
The report analyzes the Women's Sports and Swimwear market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Fiber (Cotton, Polyester, Cellulosic, Nylon); Distribution Channel (Offline, Online)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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