IDC Perspective: NRF's Big Show 2024 Confirms Continued Investments in Stores to Inspire and Fulfill Consumer Needs

This IDC Perspective discusses the key trends and advancements in retail technology identified at NRF's Big Show 2024. It highlights the increasing approachability of store digitization; the importance of real-time inventory awareness; the maturation of seamless, omni-channel customer journeys; the emergence of workforce engagement tools; and the role that big names in infrastructure and payments will play in simplifying the tech stack for retailers. "Digitizing the store is more accessible than ever," says Leslie Hand, group vice president, Retail Insights. "These five takeaways from NRF's 2024 Big Show are not just trends - they are mandates for the modern retailer and offer a road map to optimized, experiential retail operations."