From Purpose to Execution: NTT DATA's Responsible Innovation and Sustainability Strategy

This IDC Market Note examines NTT DATA's Horizons Innovation Summit and Analyst Forum 2026 in Milan, focusing on the company's approach to responsible innovation and sustainability as a core element of the company's AI-driven transformation strategy. IDC finds that NTT DATA has developed a coherent framework rooted in its corporate purpose, mission, and Japanese heritage, integrating sustainability, human-centric AI, and governance into its broader transformation model. Success will depend on its ability to scale repeatable, outcome-driven sustainability offerings; embed responsible innovation consistently across its portfolio; and strengthen its positioning as a trusted partner for sustainable, AI-led transformation.